5 Upcoming SEO Trends to look out for in 2023

5 Upcoming SEO Trends To Watch Out For in 2023

SEO is constantly changing and evolving. What worked a few years ago may not work now. This is why it’s essential to stay up-to-date on the latest trends and news in SEO. Here are five upcoming SEO trends that you should watch out for in 2023:

1. AI Content / ChatGPT

2. Optimising for voice search

3. Tiktok SEO

4. Topical SEO Authority

5. PR for SEO

If you want to stay ahead of the competition, keep these trends in mind and implement them into your SEO strategy. Keep reading to learn more about these exciting new trends!

1- AI Content / ChatGPT

AI content generation has been gaining a lot of buzz in the media lately, and for a good reason. NLP, or Natural Language Processing, is an umbrella term that covers a wide range of applications. One of these applications is the use of NLP algorithms to generate content from raw documents or other datasets. AI-powered technologies, like ChatGPT in particular, enable users to quickly and accurately generate new pieces of text suited for a variety of upcoming applications like dialogue systems, advertising campaigns, conversational bots, and more. In terms of improving your search engine optimization strategy, this will create content for your site quickly and efficiently. Not only this, but ChatGPT is not identified as low-quality AI-generated content, so the Google search console won’t penalise you in search engine results pages.

Developed by OpenAI scientists and engineers, ChatGPT can be used to generate human-sounding responses drawn from natural conversations while leveraging advanced NLP models trained on large datasets. What’s even better? This cutting-edge technology is being used by companies worldwide today. If you’re interested in utilising these tool sfor SEO, check out our blogs ‘GPT-3: Everything You Need To Know and GPT 4: Introducing Open AI’s Impressive New NLP Technology.

2- Optimising for Voice Search

SEO trends are rapidly changing, and optimising for voice search is one of the most recent ones. As more people are using virtual assistants such as Alexa and Google Home to search for web pages, SEO practices need to change accordingly to keep up with the competition. The progression into voice search means that there is a higher focus on long-tail keywords, conversational phrases and natural language. In 2023, we’ll likely see SEO strategies adjust accordingly to match these new search queries.

Additionally, site structure and load times need to be adjusted for an optimal experience on voice-activated devices. To stay ahead of the game, businesses need to stay abreast of modern SEO trends and make sure their websites remain accessible from all platforms. If your website isn’t easily accessible, there’s a high chance that customers on mobile devices will click off in a few seconds.

An example of related keywords

3- TikTok SEO

It’s no surprise that social media platforms like TikTok have become invaluable marketing tools for businesses of all sizes – and optimising their content for search engines can help companies maximise their visibility on the app. With the right strategy, brands can make sure as many relevant people are seeing their TikTok posts as possible; this is where TikTok SEO comes in. If your web page isn’t appearing in search results or on traditional search engines, using social media platforms can help improve your position in Google search results.

The principles of SEO haven’t changed much over the years, but with social media constantly evolving, understanding how to take advantage of these platforms and increase discoverability is an ever-changing challenge. To stay ahead of the competition, marketers must develop a deep understanding of the social network and its algorithms so they can implement an effective TikTok SEO strategy and understand user intent.

4- Topical SEO Authority

When it comes to SEO, keywords are everything. Topical SEO Authority is becoming increasingly important as a core SEO practice as it helps to improve search rankings. Put simply, it involves your website publishing a variety of content that will establish you as an authority in your chosen area. Covering all the potential topics in one specific niche means your site is an excellent source of information. As Google has, and always will be, an information source, 2023 can expect to see a large pushback to informative content and search engine algorithms focusing less on keywords and link building.

However, the google search console will not completely discard keywords, so it is important to think carefully about how these can be included in your strategy. An extensive SEO audit can identify keywords you may want to assign to each topic. Those who manage their keyword research and implementation strategically will ensure the right traffic is being directed towards the right pages on their website.

An example of how Topical Authority can improve a website’s ranking

5- PR for SEO

PR for SEO is an innovative and relatively new way of optimising search visibility without relying on keywords and phrases. It involves leveraging traditional publicity through press releases, media contacts, and influencers to increase website traffic, build brand awareness, and ultimately improve search engine rankings. Many businesses are starting to see the potential benefits of PR for SEO as it is seen as a more contemporary approach than other methods. A strategic PR plan focusing on building relationships with key outlets can significantly amplify your SEO efforts, extending the reach of your content far beyond what you could accomplish alone. There is no doubt that a well-crafted PR campaign has the potential to give your organic search results a huge push.

As you can see, there are many ways to optimise your content and website for SEO. This is an ever-evolving area, and it is essential to stay on top of the latest trends to ensure that your website ranks high in search engines. You can read our blog on ‘SEO 2023: How to Boost Your Website’s Ranking in the New Year‘ for more information. Or, check out our blog on content marketing ideas ‘National Days: The SEO Technique You Hadn’t Considered.’

If you need help with any of this, we offer a free SEO consultation service where we can chat about your specific needs and requirements. Book in now, and let Ignite SEO help you take your website to the next level.

SEO Trends FAQs:

We’ve done our best to try and answer some of the most common questions about SEO trends for 2023 below:

What is the future of SEO in 2023?

The future of SEO in 2023 involves a push towards AI content, topical authority and optimising for voice search technology. Attending Business networking events is not only a great way to learn more about your industry, but to grow your business and meet like-minded people. Discover our thoughts in the blog ‘Expert Insight: Adam Collins on the Midlands Business Networking Expo 2023

Will SEO exist in 5 years?

As long as Google and other search engines exist, so will search engine optimization. By understanding search intent, conducting keyword research and implementing a link building strategy, you can optimise your website for SEO. Search engine bots use these factors to move websites higher up in SERPs.

Is SEO still relevant in 2023?

Yes! SEO is still relevant now more than ever. With the majority of consumers browsing online to search for products or information, it is essential to be in the top pages of SERPs. This is where a good SEO strategy comes in.

Who is the biggest search engine giant?

Undoubtedly, Google is the biggest search engine giant. It currently holds over 92% of the worldwide search engine market share, and Google rankings are one of the most discussed factors in SEO. Others, such as Bing and Yahoo are also popular.

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