Competitor Backlink Analysis

When it comes to getting your website to rank at the top of Google’s search results, backlinking is a very successful SEO strategy. But what is the best way to ensure that your company outperforms its competitors? Study their link-building approach and implement a countermeasure. Competitor backlinking is the term used to describe this.

In search engine optimization (SEO), competitor backlinking is a technique in which you examine the backlinks of rival websites to determine the benchmarks for the kinds, quality, and quantity of backlinks you require.

Competitor backlink research involves looking at websites either in your business or have a comparable target market to yours. Throughout this study, you evaluate the performance of your rival’s site, the number of backlinks it has, as well as the general authority of the website on the internet.

Importance of Competitor Backlink Analysis

A competitor backlink analysis aids in the development of a digital marketing strategy for your website and enables you to do the following:

Examine the level of competition in your sector. By examining rival websites, you may understand how well your competitors are doing and develop recommendations for what you should do to compete with them. Consider the following scenario: If rival websites have an average of 100 backlinks, you might have to increase the number of backlinks on your website if your website has a smaller number than the average in your sector.

Examine what is assisting others in your sector in achieving high rankings. A competitor backlink analysis will allow you to examine the quantity and quality of sites connecting to your rivals’ websites. This provides insight into why the websites are doing well in search results. If a competitor’s website appears on the first page of the search results, you may see the backlink profile that enabled them to get this high-ranking position in the search results.

Determine how you may copy a competitor’s approach to acquiring backlinks of your own. You may utilise this information to enhance your site’s rating by creating a plan to gain backlinks and finding guest blogging opportunities on the same sites assisting your rivals in their rankings.

With backlink analysis, you can determine how well your rivals are doing and what you need to do to compete. Several tools are available to assist you in doing a backlink study, collecting this information, and identifying possibilities to create connections for your site, all from a single interface.

How to develop successful backlinking strategies

To develop a more comprehensive and successful link-building plan for your website, you should consider the following suggestions.

As an example, let’s look at backlink outreach. Link building is mainly accomplished by contacting prospective referral websites. The competitor’s backlinks will provide you with a better understanding of the more successful referral websites, which will allow you to contact them for your backlink plan. Using a two-pronged approach when evaluating your rivals’ link-building strategy will give you the best results. If you’re new to SEO,  hiring a link building service to assist you throughout the process would be the best solution.

Competitors may be divided into two categories, each of which requires investigation:

  • Competitor at the domain-level
  • Competitors at page level

Domain-Level Competitors

Competitors at the domain level are in direct competition with your website.

Several websites are either in the same business as you or provide information that is comparable to it. In essence, they are attempting to reach the very same audience that you are.

These rivals are attempting to rank well for some of the exact keywords you, so they compete throughout their whole domain.

When it comes to backlinking services, as an example, uSERP’s domain-level rivals will include SEO businesses as well as backlink services and digital marketing organisations. These websites are likewise using backlink-related subjects to improve their search engine rankings.

Competitors at the page level

The term “page-level rivals” refers to websites that rank for about the same target keyword as one of your pages but for a different keyword.

They may not provide comparable services to yours and will not be attempting to reach the same demographic as you in general. The individual pages, instead of the whole site, are the ones that compete instead.

A Step-by-Step Guide to Identifying Competitor Backlinks

Discovering your rivals’ backlinks is an excellent method to strengthen a link development plan that is already proving effective. In the end, if something is effective for someone else, it is likely to be effective for you, as well.

Following these easy procedures, you may do a comprehensive link analysis to uncover your rivals’ backlinks.

Identify the Most Popular Referring Websites

Once you’ve gathered all of your data, it’s essential to do a thorough backlink analysis to identify the most useful referring websites. As mentioned before, you would like to find websites with strong domain authority and pages with high page authority.

The domain authority or page authority score of a website indicates its likelihood of ranking well on Google. More people will view websites and pages highly ranked on Google, which means more clicks for you.

Bear in mind that you should avoid sites with a high spam score. These websites and pages do not play very well Google, and so. As a result, they will rank lower.

Look for sites that have lately referred traffic. Simply because a site was formerly a powerful generator of backlinks does not guarantee it now is.

Blogs, brands, and thought leaders all dwindle in popularity as their audience shrinks. When this occurs, their recommendation links lose their effectiveness. Look for current backlink chances.

Investigate backlink possibilities on high-traffic organic websites. The more visitors a website receives, the more probable it that visitors will click on your backlink.

Finally, research major referrers in your sector. Competitors that share your intended audience will also have backlinks on the very same websites as everyone else in your industry.

When you compile all of your backlink data into a worksheet and sort it alphabetically, it becomes much simpler to identify duplicates.

Identify your most important keyword phrases.

It’s not enough to know who your rivals are; you also need to understand how they compete against you. Choosing the right target keywords is critical to implementing a successful search engine optimisation plan. Those that have a backlink profile that is almost identical to yours will be the most serious rivals.

You must be aware of every target term that adds to your search engine exposure to identify these direct rivals. However, although you may be aware of the keywords that you’ve deliberately included in your SEO plan, it’s a good idea to utilise a keyword tool to see which other keywords are most often used on your site.

Use keyword research tools such as Ubersuggest, Spyfu, or Morningscore.

Once you’ve entered your website’s URL, the keyword research tools will provide you with a list of the greatest keywords, together with their rankings and search traffic information.

The best place to begin is with the top-performing keywords. Moving an item from tenth to the second position will get more attention for you than moving it from thirty to twenty-first place.

Make use of the keywords listed above as a starting point. You may discover similar keywords with the assistance of tools including, Ask The Public, and Google Keyword Planner, which can also assist you in identifying rivals.

Establish Who Your Primary Competitors Are.

Your primary rivals must now be identified. For your target keywords, these are the top-performing competitors that compete with you on Google. Starting with a Google search for anything “similar,” go from there.

Using a backlink checker tool, you may examine your domain-level competitors. To stay one step ahead of them, you’ll want to find out which of their referring domains generates the most leads.

When it comes to backlink analysis tools, many of them, such as Ahrefs and SEMRush, are helpful, but you’ll have to pay to utilise them. You can examine the top backlinks of your rivals for free using Moz Link Explorer, which does offer a premium option. Because you are only genuinely interested in the backlinks that exceed expectations, this tool is an excellent location to begin your research.

Use backlink analysis tools.

Use a backlink analysis tool to look into your competitors’ page-level rankings.

While page-level rivals do not compete with your site as a whole, these individual articles have the potential to push you off the top of the search engine’s page, capturing up to 90% of organic traffic in the process.

When evaluating the link profile of your page-level rivals, Neil Patel’s Ubersuggest is one of the most effective free-quality backlink tools.

Consider Semantically Related Keywords

Semantically-related keywords should be your next step after you’ve gone through every one of your best keywords. Remember, some of your rivals will use a somewhat different SEO approach than you, and as a result, they may not show when you search for your particular top keywords. Try searching for your top keywords using the same SEO tools as mentioned above. These are the top sites that include terms that are semantically close to what you are looking for.

How to Evaluate the Backlinks of Your Competition

All backlinks are not equal. Quality backlinks from trustworthy sources are essential for maximising the value of your link development approach.

You must also ensure that you are taking advantage of backlink possibilities in the proper manner to gain the most benefits from your link-building efforts. A few pointers on how to evaluate the backlinks of your rivals are provided below. 1.

The Quality of the Backlinks –

Even though quantity is essential, high-quality backlinks will be more beneficial to your campaign.

Quality backlinks generate more organic traffic and have a greater domain authority, which is beneficial for search engine optimisation. This implies that these websites will show higher in Google’s search results, which will help to improve your search engine rating. Stay away from forums and spammy blogs while examining the backlinks of your rivals’ websites.

Find credible media publications, prominent thought leaders, and well-known industry-related blogs to follow. Locate and analyse inbound links with high domain authority and page authority ratings, significant organic traffic, and recently published content.

Choosing referring sites that have an abundance of their backlinks is also a wise decision to make. As more people recommend their friends and family to your referring page, you will get more clicks.

Placement of backlinks in content

Take note of the locations of backlinks inside each article. Take a rational approach to it. Which links in an article are you most likely to click on after reading it?

Some links are prominently displayed, appearing above the fold or amid compelling content, while others are more subtle. While some are dragging their feet in the footer or at the end of the piece.

Relevance of backlinks

Many websites attempt to increase the number of backlinks by paying for links on referring sites, regardless of the subject matter of the referring website. Backlinks from sites with relevant information will be the most beneficial to you since your audience is much more likely to click on a helpful link.

Identify chances for backlinks where your content or product may offer further supplemental support to an item that a reader is already reading. If readers believe that clicking on a link would provide them with more information, they will do so. If it just seems to be a spammy product advertisement masquerading as an anchor link, you will not get many clicks.

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