GPT 3: Everything You Need To Know

GPT-3: Everything You Need To Know

Since its release, GPT-3 has been making headlines for its ability to generate human-like text, answer in-depth questions, and even write convincing stories. Artificial Intelligence researchers have been stunned by the potential of this language model, and it’s quickly becoming the biggest breakthrough in AI. However, as with any progression in artificial intelligence, it is met with both excitement and scepticism.

In this blog, we’ll be exploring Open AI’s GPT-3 and its capabilities, analysing the advantages of using machine learning technology, and discussing what it means for the future of SEO.

What is GPT-3 and ChatGPT?

GPT-3, also known as Generative Pre-trained Transformer 3, is an Artificial Intelligence (AI) language model developed by OpenAI. It is a natural language processing system that can generate human-like text from raw input and is one of the most significant artificial intelligence models to date. Unlike its predecessor, open AI announced that GPT-3 has 175 billion parameters, was trained using computer code from 5 datasets of text and is one of the largest and most powerful language models ever created.

If you’re in the SEO industry or are just interested in AI, the chances are that you’ve heard of GPT’s Chatbot. Chat GPT is a web-based tool that uses GPT-3 to generate text on demand and can be used to generate content for marketing and SEO-related purposes. Users have been thrilled by the tool’s ability to generate content quickly and accurately, with it even making a few jokes here and there!

How Does GPT-3 Work?

GPT-3 is a language model that uses NLP. It takes in raw text and uses its 175 billion parameter model to create new, human-like text. Essentially, it takes prompts or questions, answers them using general knowledge, and then predicts the next word in a sentence.

This can generate coherent sentences with very little input. For example, if you give it the starting words “The purpose of SEO is”, it will give you a sentence such as “The purpose of SEO is to increase visibility and traffic to your website by optimizing its content for search engine results pages (SERPs)”. More often than not, GPT-3 is able to provide the correct answer to a question in a matter of seconds.

In its early testing stages, developers would ask GPT-3 questions with specific answers in mind. If the AI did not answer correctly, they would re-ask the question to improve the computer code. Over time, this led to the AI building its knowledge and constantly looking for new answers to questions. Even now, GPT-3 is still learning and adapting by using user input, making it the largest language model available.

GPT-3 playground discussion
An example of an SEO Consultant chatting with GPT-3

What Makes OpenAI GPT-3 Different?

Unlike Google’s BERT, OpenAI GPT-3 is a generative language prediction model – meaning it can generate entirely new text from scratch rather than just understanding language. It uses a technique called deep learning, which allows the model to learn from its mistakes and be trained on larger text datasets. This makes it much more powerful and able to handle various tasks, such as generating blog posts or answering questions. A large language model, such as GPT-3, can also be used for tasks like machine translation and text summarization, leading to huge leaps forward in data science and other professions.

Using GPT-3 For SEO:

So what’s the big deal when it comes to using GPT-3 for SEO? Can it actually make a difference to the success of your website? Well, the answer is yes.

GPT-3 can be used to generate high-quality content that is optimized for keywords and search engine algorithms. This means it can help human beings create content that targets specific audiences. This then helps your website gain exposure on search engines, leading to increased traffic and conversions.

For example, if you’re looking to undertake keyword research on a particular topic, GPT-3 can generate multiple keyword variations that you can use to optimize your content. You’ll simply have to give it details about the topic, and it will generate a range of keyword suggestions for you.

If you’re in need of high-quality content for your site, GPT-3 can help with that as well. Let’s say you need a blog post about “digital marketing trends”. You can feed GPT-3 information about the topic, and it will generate a high-quality blog post that is optimized for both readers and search engines!

How To Use GPT-3 Online:

Using GPT-3 online is easy. All you need to do is sign up for an OpenAI account and then access the ChatGPT web app, which allows you to use GPT-3 in real-time. Here, you can ask questions or feed it information to generate text on demand. Let’s take a closer look at how you can use GPT-3 for different types of content:


If you’re looking to generate a blog post quickly and easily, GPT-3 can help. You’ll simply have to provide it with some details about the topic, as well as any keywords you’d like to target, and it will generate a high-quality blog post in no time. Be sure to clearly outline what you’d like in your introduction, text body and conclusion; it will generate a vast body of text.

Research Papers:

Let’s say you need to generate a research paper for an assignment. GPT-3 can help with that too! You’ll simply have to provide it with details about the topic, such as any relevant facts, and it will generate an in-depth research paper in no time. Go to GPT-3 Chatbot and ask it to generate a research paper for you. From here, it will give the correct output to the research question you need answering.

News Articles:

Tired of fake news? GPT-3 can generate an accurate and well-researched news article for you. The great thing here is you don’t even need to provide it with the entire article – just give it some details about what type of article you’re looking for, and it will do the rest! A language generator only needs a clear prompt to get started.

SEO Content

GPT-3 can be used to generate SEO content, such as meta descriptions and titles. If you’re new to SEO, this can seem like a daunting task. But GPT-3 makes it easier. Simply provide it with details, or ask it to undertake detailed keyword research on the topic. It will quickly generate content that is optimized for both search engines and readers. Here at Ignite SEO, we believe that keeping up to date with the latest marketing strategies is essential. That’s why we attend events both online and in-person. Recently our founder, Adam Collins attended the Midlands Business Networking Expo, check out his thoughts in our blog ‘Expert Insight: Adam Collins on the Midlands Business Networking Expo 2023‘.

GPT-3 playground examples
Examples of what GPT-3 can do

How Does GPT 3’s Chatbot Work?

Chatbot is a free tool that leverages GPT-3 technology to generate text on demand. Simply type in a sentence, and it will generate an entire conversation based on your input. The tool is optimized for conversational language, making it easier to create natural conversations quickly and easily. Plus, you can customize the generated text to suit your needs.

GPT 3 Playground: Is It The Same As GPT-3 Chatbot?

The short answer is no. While both tools use AI technology, they differ in two ways. Chat GPT uses GPT-3.5, which is more advanced than GPT-3.0 used in the Playground. ChatGPT is more suited to producing conversational text, while the Playground is designed for briefer and more structured content. Ultimately, both tools are great for generating high-quality content quickly and easily – it just depends on what type of content you’re looking for.

GPT-3 Examples

The power of GPT 3 isn’t just limited to generating text; it can also be used to generate images, videos and audio. For example, OpenAI has created a GPT-3 powered tool called “DALL·E”, which creates images from text descriptions. So if you fed it the text “a cartoon of a blue hedgehog”, it would generate a cartoon hedgehog in the colour blue.

Additionally, GPT-3 has also been used to generate lyrics. Researchers from OpenAI asked the model to create a song based on the input “I miss you so much”. The resulting output was surprisingly human-like, with its own melody and chord progression.

And it doesn’t stop there, GPT-3 is also a poet. OpenAI researchers asked the model to generate a poem from the “I am” prompt. Once again, the output was a surprisingly heartfelt poem about loneliness, heartache and strength.

The Future Of Language Models:

GPT-3 is only the beginning when it comes to language models. As technology continues to advance, AI will become increasingly more powerful and capable of handling ever more complex tasks. Due to GPT-3’s popularity, there’s no doubt that more language models will emerge over time, and they’re sure to have a profound impact in the future.


Members of the AI community have been speculating about the successor to GPT-3, known as GPT-4. It’s believed that this new version will be even more powerful than its predecessor and will open up a range of new possibilities for AI development. However, Open AI CEO Sam Altman has recently said they don’t currently have “an actual AGI”. AGI refers to artificial general intelligence- an AI system with human equivalent capabilities.

What Are The Advantages of Using GPT-3?

If you’re intrigued by GPT-3 and want to start using it for your own projects, there are plenty of advantages to doing so. Let’s take a look at a few of them:

Increased Efficiency

GPT-3 is incredibly efficient, meaning it can quickly generate large amounts of data without consuming too much computing power. This makes it ideal for businesses and individuals who don’t have access to powerful hardware but still need to generate high-quality content. Moreover, if GPT-3 creates your content, it will free up time for employees to focus on other aspects of your business.

Improved Accuracy

Human error was previously thought to be unavoidable. However, large language models have the capability to generate content with remarkable accuracy. By using GPT-3, you can improve the accuracy of your work and avoid very silly mistakes.

Enhanced Customer Experience

GPT-3 can tailor content according to the needs of your customers. Using the model, you can create personalized content that resonates with customers emotionally, leading to increased customer satisfaction and engagement.

Smarter Marketing

Are you out of content ideas? GPT-3 can provide you with fresh, up-to-date ideas for your campaigns. Moreover, it can also recommend the best keywords to use in order to maximize SEO and reach more customers.

GPT-3 for SEO
An example of how GPT-3 can conduct keyword research

What Are The Risks and Limitations Of GPT-3?

Despite the many advantages of GPT-3, it still has a few risks and limitations. Here are a few:

Content Quality:

GPT-3 is still in its early stages of development, so its content is still not on par with that of a human. This is due to its limited knowledge of the world post-2020 when it was released and misunderstanding what you’re asking. For example, if you’re not clear enough with your content brief, the text will be entirely on a different subject matter.

Data Privacy:

GPT-3 requires a large amount of data in order to work effectively, and this data can potentially be used for malicious purposes. Companies should ensure that they have adequate security measures to protect the data and stop anyone from accessing it without their consent.

Doesn’t Constantly Learn:

GPT-3 can sometimes generate the same results for similar queries, which means it isn’t constantly learning. This is something that many are expecting from GPT-4.

Ethics & Artificially Intelligent Eco-Systems

It’s clear that GPT-3 is here to stay, but it’s not the only AI technology out there. As more language models emerge over time, they’ll create an eco-system of Artificial Intelligent technologies that will continue to impact our lives in ways we couldn’t even imagine.

What are Artificial Eco Systems?

Artificial intelligent ecosystems are networks of interdependent AI technologies that work together to solve problems or create new and improved experiences. By combining multiple pieces of technology, the capabilities of each individual one become even more powerful. Imagine if GPT-3 was combined with facial recognition software, for example. We could use it to generate content based on the facial features of someone we’ve interacted with, creating a personalized experience.

AI & Ethical Dilemmas

Many believe that an artificial ecosystem will be the future of AI, but this also raises numerous ethical issues. For instance, how do you ensure that the data used to generate content is ethically sourced and not biased? How can we protect against accidental discrimination and ensure privacy? How do we ensure that school children don’t use AI to write their assignments? These are all questions companies must consider to ensure AI use isn’t met with scepticism.

Is GPT-3 Sentient?

No, GPT-3 is not sentient. To be sentient, GPT-3 would be required to think and feel things. When chatting with GPT-3, you’re actually communicating with a computer-generated character that provides the responses that match what you’d most expect, as opposed to a sentient being.

It is easy to see how the misconception has occurred, however. GPT-3’s ability to create and understand complex language makes it seem like a thinking, feeling being. But in reality, it doesn’t experience emotions and can only respond as programmed. More recently, GPT-4 has been released and has been making headlines once again. Check out our blog on ‘GPT 4: Introducing Open AI’s Impressive New NLP Technology‘.

GPT-3 is a powerful language processing model that can be used to generate content ideas, recommend keywords and more. It offers numerous advantages but is also accompanied by certain risks and limitations. Companies should consider these before using GPT-3 in their campaigns or projects. But we’re excited to see where GPT-3 and future AI technologies will take us in the future!


We’ve done our best to try and answer some of the most frequently asked questions about GPT-3 below:

Is GPT 3 Open Source?

No, GPT-3 is not open source. It is a proprietary machine learning model developed by OpenAI, a commercial artificial intelligence research lab.

Is GPT-3 Available?

Yes, GPT-3 is open to the public. In November 2021, the waitlist was removed, and millions of people had access to the third version of GPT.

Can GPT-3 Do Translation?

GPT-3 can do language translation and a wide range of other tasks. It can generate news articles, answer questions, create web pages and avoid silly mistakes humans tend to make!

Are There Other AI-Language Generators?

Yes, there are many other AI language generators available. For example, Google’s Language API provides a natural language understanding technology that can be used to generate text. Microsoft’s Language Understanding Intelligent Service (LUIS) is another language generator that is used to create natural language applications. We’re currently seeing an early glimpse into the future of using ai tools for daily use.

Will There Be A GPT-4?

Yes, OpenAI has announced plans to release a version called GPT-4, in the near future. GPT-4 will be an improved version of GPT-3 and will incorporate new features and capabilities. If you’re interested in what 2023 will bring to the world of SEO, check out our blogs on ‘5 Upcoming SEO Trends To Watch Out For In 2023′ and ‘SEO 2023: How To Boost Your Website’s Ranking in the New Year’

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