SEO Agency Derby

Our SEO services in Derby

Technical SEO Audit

This is where we check the technical aspects of your website’s SEO. The technical SEO process involves checking the performance of your website and finding effective ways for improving your site architecture, including on-page and off-page SEO elements.

Our in-depth technical SEO audits include:

Content

This has to do with keyword research, analysing competitors, content maps, etc. Ignite SEO will do all this for you and make sure you receive the best results from our SEO efforts.

Keyword Research

This is a process we use to find and research search terms that potential customers enter into search engines when looking for certain products. We use Ahrefs, Semrush for keyword research and competitive analysis.

Page Speed

We will ensure that your website is fast and user-friendly. When potential customers search for your small local business and are greeted with an excellent user-experience, they will surely keep coming back.

Compress and Optimise Images

Images are essential to make sure your content is attractive, more accessible, and engaging to your users/potential customers. This is because they give search engines contextual information, ensuring that their optimisation contributes to your organic traffic.

Backlink Audit

This is very important of technical SEO, and it has to do with backlink profile analysis and growth tactics, etc. Our team of SEO experts has the right skills and techniques to enhance your backlink profile, turning your website’s visibility into credibility-boosting endorsements.

Fix Missing and Duplicate Meta Titles and Descriptions

Meta descriptions play an important role in on-page SEO, as they help describe the page your potential customers will look at. The text will appear in the search engine results under your headline. A compelling meta description will raise the click-through rate of your organic search results. Therefore is important that your meta titles consistently remain compelling and optimised all the time.

Check if your Website is Mobile Friendly

People are always using their phones these days, as most of us don’t have the time to sit down and work from a computer or laptop. Making sure your website mobile-friendly is a must and our SEO agency will make that possible for you.

Improve TrustRank

Here we will take all the necessary steps to make your business rank higher on Google and other search engines. We will improve your on-site SEO, tackle your off-page SEO, monitor your technical SEO, match your content to search intent, reduce your bounce rate, and publish search engine-friendly content. These are all elements in your custom SEO strategy that will drastically boost organic traffic.

Google Search Console and Google Analytics

Search consoles give information on how Google crawls, indexes, and serves websites. This helps us to monitor your website and optimise search performance.

Check and Fix Broken Links

Broken links make for a bad user experience and also devalue your SEO efforts. To prevent these pitfalls, we will periodically check and fix all the broken links on your website. We have experience in this particular field and you won’t have to worry about it anymore.

Check for Index Coverage Issues

Index coverage is part of Google’s rollout of search console, they show how the website has been indexed by google and give warnings about error URLs and indexing issues.

Implementing Schema & Structured Data

These codes provide clear information to search engines to better understand your content, ensuring users receive the most accurate information. Implementing schema varies depending on your website’s platform: for WordPress, you can use plugins, while for other CMSes, schema is typically added manually or inline with the HTML.

Implementing SEO Optimised Content in Your Site

We will provide you with optimised content relevant to your website, helping search engines recognise it and drive organic traffic to it. We utilise tools like Google Search Console, Google Analytics, and SEO testing to identify which pages are receiving impressions and clicks. This information allows us to develop an SEO strategy within the project roadmap, focusing on increasing search engine rankings of these pages since they are already attracting attention.

Topically Relevant Link Building & Building Website Authority

Creating content that answers people’s questions and publishing it on your website isn’t enough to rank on search engines. To enhance your content’s ranking, you need to establish authority, which can be achieved through links from authoritative websites. Links and quality content are the two crucial factors for ranking. Our SEO services in Derby provide top-notch link-building strategies to support your website’s success.

Monthly SEO Reporting So You Know Where You Stand

Once you choose to work with us, we immediately begin optimising your website. Following the optimisation, we’ll provide detailed reports on your site’s performance. This not only keeps you informed about your current standings but also guides us in identifying any further improvements needed. Our ongoing analysis ensures your website continues to perform optimally, adapting to any changes in search engine algorithms. Optimising Existing content to increase online visibility

If your website has content that is important but not optimised, we will do what’s needed and optimise it for you. This will help make the content recognised on google and lead to organic traffic.

Creating new optimised content monthly

At Ignite SEO we will be responsible for creating new and optimised content for you monthly. We create quality content with proper grammar, spellings, while considering proper formatting. The content we create will have your site flocking with readers who will keep coming back for more.

Why is Local SEO important for Local Businesses?

Search engine optimisation (SEO) provides many advantages to your large or small local business. Clever local SEO strategies will aid in the growth and recognition of your company. Here’s why:

1. Boosts Visibility: Optimising for local search helps your business name appear when nearby customers search for your services.
2. Targets Local Keywords and Traffic: Local SEO drives people actively seeking your offerings in your area, leading to higher conversion rates.
3. Enhances Google Business Profile: A well-optimised Google Business profile ensures your business listing appears in local search results and Google Maps.
4. Improves Business Listings: Ensuring your business listings are accurate across various platforms boosts credibility and helps customers find you easily.
5. Competitive Edge: Many small businesses overlook local SEO. Investing in it gives you an advantage over competitors who aren’t optimising for local searches.

How to grow your company’s revenue with our Local SEO in Derby?

There are various techniques we use to grow your company’s revenue at Ignite SEO agency Derby. We do on-site SEO, on-page SEO, and off-site SEO.

On-Site SEO

On-site SEO is what we do to make your website recognised by search engines for local keywords, making it easy for browsers to find you with high-quality optimised content, etc.

On-Page SEO

This is whereby we optimise your web pages so they rank higher in search engines and drive more organic traffic.

Off-Site SEO

Offsite SEO involves all the things we do outside your website, besides advertising. It involves link building, digital PR, promoting, etc.

Proven SEO Success Framework

For SEO in Derby, our SEO agency utilises a time-tested SEO framework that distinguishes us from other SEO agencies. This framework helps increase your business’s visibility by pushing it to the top of search engines. Additionally, a team of competent SEO experts works hard to assist you in achieving your business objectives.

Plan

The very first thing we do is plan how we will proceed. Planning guarantees that our SEO tactics will lead to success. Planning entails various activities, including gaining a better understanding of your company, rivals, and the industry as a whole.

Performance Analysis

Performance analysis is the process through which we assess your business’ present and historical performance. This includes analysing data from Google Search Console, AHREFS, and Google Analytics to get a complete view of your business’s historical and current performance.

Onboarding questionnaire

Because no one can tell us everything about your company, we offer you an onboarding questionnaire in which you must respond to the questions to inform us about your company’s mission, goals, objectives, and even shortcomings.

Competitor Analysis

Every company has rivals, and understanding what they are doing is critical to the success of their own SEO campaigns. Our professional team will do extensive research on your competitors, determine their ranking of relevant keywords, and develop methods to help you rank higher.

Kickoff call

After carefully preparing everything, we are now prepared to begin working on the next steps of your SEO campaign that will take you to the top of Google’s first page search engine results.

Analyse

When developing an SEO framework, the analysis step entails reviewing and analysing all of the data that has been collected during the planning process of the SEO framework.

Technical audit

We perform a technical SEO audit to evaluate if your site architecture is built in a manner that allow search engines t0 find it. Additionally, after a technical auditing, we identify and repair any errors preventing your website from reaching its full potential.

Local SEO audit

A local SEO audit is also critical for every SEO effort to verify that your website is optimised for local search. A local SEO audit identifies your page’s current search engine ranking position, as well as places where you can improve your site to boost conversions and revenue significantly.

Keyword research

As previously said, keywords are critical; therefore, we will seek keywords often used by search engines and include them into your site so that it appears when users do searches relevant to your company.

Project Roadmap Strategy

This is essentially the plan that we presented to the customer and received their approval for, demonstrating the progress and deliverables that have developed since launch of your new website.

Create

This is the point at which your site’s real work will begin. According to the agreed-upon strategy and plan, the SEO team will introduce additional commands, webpages, and tabs. Current content will either be expanded or deleted. These are some of the components in the creative process:

New content

When it comes to search engine-friendly content, we make sure that no gaps are left and that you are talking about what your competitors are talking about and what they are not talking about. This allows you to compete highly in search engines and makes your website relevant for your target audience.

Content expansion

Your existing content is reviewed to make sure it is SEO friendly and can be ranked. Our SEO and content growth techniques, together with artificial intelligence algorithms, are used to make your content more attractive to both users and search engines.

Social Forte

We make sure you have social media platforms on which you can post links to the content on your websites; this increases organic traffic since people can visit your site through links posted on these platforms.

Promoting

At this stage, the team of specialists will do link prospecting and outreach. Additionally, a press release may be sent, and citations are required for promotion.

Link prospecting

Links will allow your website to be discovered by a wider audience since you can connect your website to other popular websites on the internet. In the end, this will drive more organic traffic and generate leads for your business.

Links Outreach

In links outreach, our expert team finds reputable websites to link to; this means those websites with high domain rankings, allowing you to gain more trust and credibility.

Press releases distribution

One other way to promote your site and make it recognisable is through press releases destitution. As part of our SEO campaign, we help make press releases that will increase your brand’s reputation as well as its media exposure. This will not have a direct benefit on your SEO, but it’s important for your overall image and business goals.

Citation audit and building

In every business, citations building is significant if you want to boost your website’s visibility. This comprises your business name, address, and all the contact numbers people look for. Our SEO team is there to ensure that this information is updated and accurate; where new citations need to be added, our team will do that for you.

Reporting

Monitoring and reporting are critical to getting real-time feedback on what changes should be made to retain a top-ranking position in Google and among your rivals.

Live reporting

Ignite SEO agency ensures that there is transparency when it comes to communication with clients. That is why a customised dashboard is given to you to have a detailed view of everything happening in the SEO work.

Quarterly deep-dive performance

A meeting is also scheduled with your dedicated project manager every quarter; this lets you express any concerns you may have adequately and talk about all the necessary changes you have in mind.