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We have all the necessary skills in both on and off-page optimisation, and we guarantee that your online presence will improve through our Edinburgh SEO skills. Get in touch with us today so we can help your reach the right customers your business needs. Our SEO company in Edinburgh has you covered.
Technical SEO refers to website and server optimisations that make it easy for search engines to crawl and index content on your website. Technical SEO is the foundation of search engine strategy, and it allows for your website to be accessed by search engines so that websites can easily discover your content.
Keyword research is one of the building blocks of SEO; it is the process of discovering essential terms and questions to optimise your content. The keywords are the foundations for optimising your metadata, on-page copy, and internal links.
Content marketing and SEO work hand-in-hand. For example, content marketing is the vehicle, and SEO is the engine that drives it. The better the engine, the better the performance of the car. Without the engine, the vehicle cannot start.
Backlinks or link building are an important factor search engines use to determine which sites rank for which keywords, even though Google’s algorithms are complex and constantly evolving. Building links is one of the many SEO tactics used because links indicate to Google that your site is a trustworthy resource worthy of citation.
Reporting is an essential aspect of all jobs, and it is an integrated part of SEO projects, primarily when you perform search engine optimisation for clients. As professional SEO experts, we know that not all our clients fully understand how SEO works and therefore, regular reporting is what we do to maintain transparency.
Looking for the best SEO agency you can trust with all your SEO needs? Look no further than Ignite SEO Edinburgh. We are experts in digital marketing, and our SEO strategies succeed in every project we work on.
We are an experience-driven digital agency in all aspects of digital marketing, and our SEO services are affordable. They will help you outrank your competitors, increase your visibility on Google maps, and to build trust in your business by increasing your prominence within your location.
We cover the whole of Scotland including:
No Spam Links
Links are the backbone of SEO, but Spam links can harm your site and get it algorithmically downgraded by google. At IgniteSEO, we assure you that there will be no spam links involve in your website.
White Hat Techniques
At Ignite SEO, we use the top White Hat SEO tactics to boost your website’s presence. We provide quality content, content-relevant keywords; we also use authoritative inbound links for your website and well-structured markup language. All these are crucial for the success of your online presence.
We have a team of qualified writers who produce high-quality content for the success of your business.
No Smoke & Mirrors
Our team of experts is trustworthy and will help you achieve all your goals regarding your business’s presence online. We are easy to work with, provide great value for your money, and most importantly, strive to give you the best results.
In House Team
All our services are operated within the company, and we do not rely on outsourcing. So you can be assured to receive the best services on time.
Once we start optimising your website, we will provide monthly reports to know how well your website performs.
SEO refers to search engine optimisation. It refers to how well your website is structured and how easy it is for search engines such as Google, Bing, Yahoo to find, crawl and catalogue the content on your website.
SEO has expanded to include not only the basic structure of your site but your search ranking, content and keywords, on-site images, website user engagement, backlinks and more.
Your site’s SEO is determined by how well your website allows search engines to find the information on your site and catalogue it. When a user performs a search, your site’s ranking within the organic (non-paid) search results is determined by a combined score of various attributes.
The majority of online traffic is driven by search engine optimisation. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide solid content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engine optimisation is an ongoing process; it takes a while before you start to enjoy SEO benefits. The SEO rules are constantly changing, and to stay on top of changes, we are up-to-date with the latest SEO trends to provide you with the best results. Below are the main benefits of SEO:
At Ignite SEO, we use many strategies to improve your website and maximise user experience. This includes providing your audience with relevant information, easy-to-navigate web pages and a mobile-friendly website configuration.
Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organisations. Inbound includes search engine optimisation, social media, content marketing, referrals and others.
Research shows that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% from outbound ones. Reaching out to customers often results in lower conversion rates because the interaction is unsolicited. Whereas SEO leads are customers who have done online research with specific requirements and purpose in mind and came to your product or service. This makes them marketing-qualified leads (MQL) or sales-qualified leads (SQL), resulting in higher conversion rates.
A good ranking of your site on any search engine can significantly improve your conversion rates. If you manage to maintain a top position long enough, your target market will soon become more aware of your business and the quality of your work. This will increase your credibility and your reputation as an authority in your industry.
With over ten years of experience, IgniteSEO delivers high-quality and successful SEO services to clients thanks to our proven SEO framework.
Planning should be the first and most crucial step of any SEO service to succeed. In our planning phase, you must complete an onboarding questionnaire to help us understand what your particular business is about and what it needs to progress further. On the other hand, our team of experts will also be busy conducting data analysis and competitor research while forming the foundations of your SEO reports and preparing for your meeting.
In this phase of our SEO framework, we interpret the data collected in the planning phase. We back this up by having several audits, including a full technical SEO audit of your site, a website quality audit, and an on-page audit. This allows us to see the state of your current SEO and helps us decide on what we can do to improve it. In this phase, we will also conduct relevant keyword research, and we will also take a look at any competitor web pages to create better results.
Once we’re done collecting all the essential data and have finished the analysis phase, we move to the creation phase. In this phase, we begin making all the necessary changes to your website to improve its usability. We will also start the creations of SEO optimised content and new SEO optimised web pages.
Once we’re done optimising your website with high-quality, optimised content, we then move to the promoting phase of our framework. This phase involves link prospecting and link outreach. With the link prospecting procedure, we focus on finding and auditing various websites similar to your business and search criteria; then, with the link outreach process, we contact these websites to secure you a link back from their site. The link prospect and link outreach process are the most challenging and essential aspects of any SEO service, but they are crucial for the overall success of your SEO and, therefore, should not be ignored.
Finally, once we’ve done all the necessary changes to improve your website, we will then monitor it and report how it is performing while making adjustments and tweaks to your SEO strategy as necessary. The reporting phase is essential to highlight subtle changes and keep your business ranking highly for your target keywords.
Don't just take our word for it, take our customers.
Recent figures suggest mid-level SEO costs about £750,00 to £ 4000 per month. If you would like ...
Recent figures suggest mid-level SEO costs about £750,00 to £ 4000 per month. If you would like a personalised quote for SEO Edinburgh, feel free to contact us, and we can review your site, competition and more.
If you want your website to be recognised by search engines, you need SEO ...
If you want your website to be recognised by search engines, you need SEO for your business’s success. Search engine optimisation helps small business owners have user-friendly websites that rank higher in search engines, leading to more traffic and sales. Suppose you would like us to quote you for an SEO (search engine Optimisation). In that case, our Edinburgh SEO company is ready to review your site, content, your link building structure, and perform an SEO audit and look to improve your search engine rankings.
Keeping up with the latest SEO developments isn’t easy since SEO requirements are ...
Keeping up with the latest SEO developments isn’t easy since SEO requirements are constantly changing. But it is still essential to know these requirements if you want your website to be considered by search engines. Websites that are optimised and have high-quality content will have more traffic and hence more leads and sales. Without SEO (search engine Optimisation), no one will see your website, and all your hard work and effort will be a waste. The three main factors that affect your website’s SEO performance include the following:
Most SEO experts will charge a monthly recurring fee of £2,500 to £7 500+ per month. An ...
Most SEO experts will charge a monthly recurring fee of £2,500 to £7 500+ per month. An international or national SEO is about £3,500 per month, and it is possible to get experts for a local SEO campaign in the £3500 to £1800 range.
The first step to having your website found on google is by doing proper ...
The first step to having your website found on google is by doing proper research and gathering all the necessary information that will help you optimise your website. Optimising your website will make it very easy for search engines to recognise the website’s content.
On-page optimisation is the best way of having your website recognised. This technique involves punishing high-quality content, optimising page titles and meta descriptions, using internal and external links, formatting headings and content the best way possible, and optimising images and other multimedia elements. Finding an expert to do all this for you is the best solution and will receive positive results in no time.
Search engine robots periodically crawl content to know the relevancy of a particular website. Updated quality content tells these search engine robots that your site is relevant and deserves to be on top of the search engine results.
Website User Experience
A good website must be easy to use and desirable, i.e. all the images and other design elements must be excellent to evoke emotion and appreciation from users. Finally, the website needs to have quality content that anyone can access anytime, whether mobile or computer.
Strategies and Milestone
Using the proper techniques to have your website recognised is the best way to achieve the best results. And if you’re not sure how to go about it, an expert can point you in the right direction and help you achieve all your business goals by using all the necessary tools.
Social Media Promotion
This is whereby you use social media platforms to connect with your audience, build your brand, increase sales, and drive traffic to your website. This helps you to have an online presence that is strong and effective.