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Our SEO success framework is definitely what your business needs to rank high on search engines today. Our team of experts know how to use all the right strategies that will help you outstand your competitors.
Our team focuses on improving your website so that it should be easy for search engines to find, crawl, comprehend, and index the content you have. We make sure that you are discovered and get rid of all the ranking problems.
SEO companies use keywords to create SEO and PPC campaigns, while users type search queries into Google or other search engines to find the information they want.
Quality content and SEO go hand in hand. If you want to give your website excellent exposure on Google, you need to create quality content for your website. Content is an essential part of SEO.
Link building is another essential part of the SEO marketing campaign. When we link other sites and content to your website, it becomes easier for search engines to recognise your website.
We communicate with our clients throughout the process to ensure transparency. As a result, you’ll be given a URL on your dashboard at the start of the campaign that will help you with reporting.
We are a digital marketing company helping businesses thrive throughout the pandemic and beyond. We aim to help small and big business owners understand what customers are searching for when they go online. This allows you to give them high-quality content published on a visible, fully optimised website to make your services easily accessible to your potential customers.
Having a robust online presence is essential when running a business, especially with this coronavirus pandemic that has restricted many companies in various ways. Our professional SEO services will help you build a robust online presence and drive more traffic to your website. Our SEO agency in Glasgow is definitely what your business needs today to have a robust online presence.
We cover the whole of Scotland including:
SEO (search engine optimisation) can be described as the act of improving the quantity and quality of traffic flow, which will be driven to your website via natural search engine results. This means that the moment someone looks for something online, anything that has to do with your industry, there will be a boost in your business’s online visibility. With this visibility, you are assured that you will have visitors that may become customers. That’s how the whole concept of SEO works, boosting your online advantage to have a good ranking; something that makes the searchers believe that you are a reliable source and expand you as a business.
This plays a massive role as most users will only go for the first page and the first results after their search. When your business is among these pages, it means that you have a better chance of having more visitors, and you can expand your business.
This will bring you more business as it will be easy for people to locate and find you; SEO will guarantee that your page maintains its position. You will be in a better place to make more sales than those not using SEO in their business.
Internet users will always trust the results that pop up after a search. You may have relevant information or even better goods and services, but it is tough for people to trust and believe you when your page is at the bottom of the results pages. The more you get good positions on search engines like Google and Bing, you will know that you are a bigger brand.
Making everything simple makes it easy to find out information and other services you offer as a business. This information that the users find is improved and given out based on what the users like, which gives them an excellent experience that will make them prefer visiting your website as it is straightforward to use.
A website that is on top of Google’s page can easily be shared by people on social media and other platforms, which is a plus as it brings you more visitors, and the more people are coming to your website, it means you will also make revenue. This will help your business grow and become a reliable brand.
The main benefit of SEO is that it increases your website’s visibility in the search engines by improving your rankings. Since SEO involves optimizing your on-site and off-site content with relevant keywords that get a lot of searches, it improves your ranks in the search result pages for those keywords.
With our proven SEO success framework, you can reach on top of Google’s first page. We are a well-known and skilled agency, this means we know the right strategies to use and produce results. it’s time to rump up your SEO efforts with Ignite SEO.
If you fail to plan, then you plan to fail. Planning is essential for any SEO service, setting up the project to facilitate its future success. During our SEO framework’s “Plan” phase, you will be asked to complete a “New Client Discovery Questionnaire” so our team clearly understands your business objectives. Behind the scenes, our team will be conducting data analysis & competitor research while preparing for your kickoff meeting.
We look into how your business has been operating and your company’s progress; this is very important for our team to know more about your business so that it is easy to find where you have been going wrong. We look into GSC, Google Analytics, and AHREFS.
Without question, you know your business better than anybody. This is why we have all of our customers undertake an onboarding questionnaire, so my team is fully aware of your companies strengths & weaknesses.
One of the things that makes a business stand out is its ability to be different. Your competitors may be doing well because they are better at something or provide an added service to what you both offer. We observe your competitor’s business and find where you are missing out, and then we use that to your business’ advantage as you fill in the gap they fail to fill.
This is where we look and finalise the above stages and plan to move ahead to see how we can strategise.
Our team, at this stage, will use the results found during the planning stage and then bring in the element of several audits. A comprehensive technical SEO audit of your website and some assessments are also conducted, and we do a local SEO assessment of your Google My Business. All of this is done to give us a picture of your SEO, making it easier for us to make improvements.
Having made improvements, we will research the best keywords that search engine users target and develop a project roadmap for your business.
This audit is conducted to find out problems with your website, and we work on improving them. All of this is done to make sure you have an excellent website without any hiccups.
Local SEO audit
Our local SEO customers will receive a complete local SEO audit of their Google My Business. Our team will look at several core ranking factors, report back on the findings & create a local strategy to help improve local visibility.
At IgniteSEO, everything we do is data-driven; there is no point optimising your website for keywords that are either unachievable or not searched at all. We undertake keyword research to find primary & secondary keywords to target as part of the Project Roadmap.
Key Gap Analysis
Often your competitors will have pages & blogs driving traffic to their website that you do not. We analyse your direct competitors to discover new opportunities for pages on your website.
Project roadmap strategy
We will set up your tailored “Project Roadmap” to understand which keywords to optimise for. Your roadmap acts as an agreed-upon strategy that helps keep track of monthly deliverables.
The “Create” phase of the SEO Success Framework is powered by the data collected in earlier stages & is where we take ACTION on your agreed “Project Roadmap”. This will often consist of new pages being added to the site or existing pages being audited, expanded & improved. At Ignite SEO, we use AI tech & data to determine how long a piece of content should be, which words to use & how many times. We use this data to make your content shine. All information is extracted from your competition who rank in the top positions.
Your site can target a broader range of keywords with new content on brand new website pages. This enables the business to target more long-tail keywords and phrases. New content pages also generate fresh internal and external linking opportunities for your website. SEO relies heavily on backlinks.
We do one of the things to boost your pages, get your content, and increase your content on your website.
The social fortress comprises social media profiles to secure the brand name of websites or blogs and their identity and reputation. Social profiles are essential for reputation management so that we may control as many Google results as feasible.
Google My Business is a free Google platform that assists business owners in managing their presence across the search engine and its expanding suite of services. That said, our experts will look into it and make sure that your GMB is complete.
Promotion is always essential, so at this stage, we make sure we use the point we are about to discuss below to make sure you get the most of it.
Link prospecting is the process of locating new pages to which you wish to add a link. You can look for new link sources in various locations, including Google search results with our company. We will find you the best links for your business.
Our team will make sure your business is exposed and visible to new audiences by creating more links.
Press releases distribution
This is the process of writing a press release about a company’s new events, products, or services and submitting it to PR sites. It is an off-page SEO approach that aids in promoting your events, products, or services on the internet to increase your site’s SEO. We put your business out to give it a vast platform and get a good reputation.
Citation audit and building
These citation audits and building gives your company visibility as the citation could also be seen as a reference to your company’s details. We will do a full citation audit for you, add up-to-date information, and correct where the data was incorrect.
It’s always essential to have information distributed equally so that there is less confusion and more trust. You will be given a URL on your dashboard at the beginning of the campaign; this will help as reporting is a crucial aspect.
Live to report
Highlighted the importance of reporting and a customised dashboard being made available for each customer. There will be no more miscommunications as you’ll be aware of everything taking place from critical statistics such as traffic, domain rank, referring domains, keyword tracking, and conversions from the dashboard.
Your project manager will meet with you practically every quarter to review current performance and set action items for the next quarter. This is the ideal time to voice out any concerns and make any necessary changes to the approach.
Don't just take our word for it, take our customers.
Competitor analysis is essentially an audit of what level of SEO is being performed ...
Competitor analysis is essentially an audit of what level of SEO is being performed by your website’s competitors in the top search ranking positions. So it involves first identifying top-ranking pages for a website’s target search terms and then analysing competitor content on those high-ranking pages to emulate and exceed what the competitors are doing well. It also includes a complete analysis of competitors’ backlinks to exceed what they are doing by crafting a better backlink profile. Competitor Analysis is often done in conjunction with Gap Analysis.
A backlink is a regular link from any website to your website. It links ...
A backlink is a regular link from any website to your website. It links back to your website, and so is a “vote” of the authority and reputation of your website. The critical thing to remember about backlinks is whether they add any SEO value. However, many don’t.