Get in touch with Ignite SEO Leicester & start your campaign today

With years of experience in SEO and digital marketing, our SEO agency knows how to turn people into clients by putting you out there with the press of a button, so if have a business in Leicester, contact us today and we’ll help you stand out from the crowd.

Improve Rankings

SEO Success Framework

We use a proven SEO success framework to get you to the top of Google’s 1st page. We specialize in high-impact strategies and know how to use them. Now is the time to ignite your SEO!

Scale Up

Technical SEO

Technical SEO is the initial step in the SEO process. Technical SEO, as the name implies, has nothing to do with the content of a website or the tactics used to promote it.

It has to do with the settings you need to make in order for search engine crawlers to have an easier time doing their job. Typically, after you’ve nailed down your technical SEO, you won’t have to deal with it again. As an SEO agency Leicester we will do an SEO audit to make sure your internal indexing is on point.

Crawling and indexing issues, on the other hand, can have a negative impact on your rankings.

Google My Business Optimisation

Keyword Research

Everything we do at Ignite SEO is data-driven; optimizing a website for keywords that are either impossible to find or not searched at all is a waste of time. As part of the project Roadmap, we do keyword research to determine major and secondary keywords to target.

Grow Traffic

Content Marketing

Content is an important aspect of SEO because it is how you meet and engage viewers. Publishing a series of blogs about gardening, plant selection, growing practices, and other topics, for example, could help you achieve more visibility if you manage a nursery. When someone searches for gardening information, your blog will come up, and you’ll be able to develop a friendship with that person by offering useful information. You’d be the first nursery that came to mind if that prospect wanted to buy a plant, for example. In today’s world, content must be both informative and interesting, as well as timely, interactive, and shareable.

Your campaign’s success will be determined by the types of links you have. We investigate our competition and the market to select the best links to hit during the campaign. Ignite SEO’s outreach team pitches hundreds of potential website owners to connect back to your website before deciding who to approach.

Increase Revenue

Link Building

Building the right type of link can make or break your SEO campaign. We analyse your competition and the industry to find the right type of links to Target throughout the SEO campaign. Once we know who to target, Ignite SEO’s outreach team pitch hundreds of prospective website owners to link back to your website.

Improve Rankings

Transparent Reporting

Each SEO strategy we run is built on the principle of transparency. A personalized dashboard is available to each customer. You’ll have complete control over critical data such as traffic, domain rank, referring domains, keyword tracking, and conversions from the dashboard.

We Get Results

First and foremost, you hire an SEO company to assist your organisation in achieving measurable results. This could result in increased local awareness, sales, and revenue for your business. Ignite SEO Leicester time to learn about your objectives and build a local SEO strategy to assist you to achieve them.

Results 👉

Our Customers Love Us

At Ignite SEO Leicester, customer loyalty is central to everything we do, and we take pride in the fact that our clients adore us and the work we do for them. Our clients stretch across the West Midlands, Coventry, Derby, and Birmingham.

Results 👉

Proven SEO Success Framework

With our proven SEO success framework, expect to get to the top of Google’s 1st page. As professionals, we know the right tools to use in order to deliver the best results. Take a look at our SEO success framework below:

SEO Success Framework 👉

What are the benefits of Leicester SEO?

Although the digital landscape has altered drastically in recent years, SEO remains a valuable and effective marketing tactic. While there are several advantages to having a successful SEO plan, we’ve selected the top five to help you understand (or remind you!) why SEO is so beneficial.

Increased traffic

Because the top places on search engine result pages receive the majority of impressions and clicks, ranking in these spots can result in large traffic improvements for your website. SEO also focuses on producing keyword-relevant title tags and meta descriptions that appear in the search results. Optimized tags and descriptions aid in increasing click-through rates, which in turn encourages a rise in qualified online traffic.

ROI

SEO produces trackable and quantifiable outcomes regardless of whether you’re an e-commerce or non-e-commerce site, so there’s no need to be concerned about ROI. SEO firms may track almost every aspect of their SEO campaign, including rankings, traffic, and conversions. Comprehensive analytics also allow you to see demographic information and other engagement indicators for individuals who have interacted with your website at a detailed level. SEO services can monitor which paths consumers take to complete a sale on e-commerce sites, right down to the term they used to find you prior to purchasing. For non-e-commerce sites, you can assign values to lead conversions, such as a contact us’ form fill-out, and use that information to assess the worth of your SEO strategy.

Cost-effectiveness

Because it targets customers who are actively looking for your products and services online, SEO is one of the most cost-effective marketing tactics. In comparison to outbound techniques such as cold-calling, SEO’s inbound nature helps organizations save money. While cold calling can still be productive, the leads it generates are 61 per cent more expensive than prospects acquired through an inbound method like SEO. Furthermore, because SEO targets customers who are actively searching for items and services similar to yours, the traffic generated by SEO is more qualified than that generated by many other marketing tactics, resulting in cost savings for businesses.

Increased site usability

While SEO aims to make your website easier to navigate for search engines, it also aids in making it easier to navigate for visitors. Rearranging the site’s design and links to make pages inside the website easier to find and browse is what SEO is all about. This not only helps search engines crawl your site and find pages, but it also helps consumers find information on your site.

Brand Awareness

Because top position rankings result in more impressions, having your website in these top places on the result pages means more exposure for your website. Furthermore, being on the first page for your targeted keywords not only helps visitors identify your brand with those terms, but it also instils trust, as companies on the first page are often seen as more trustworthy. The higher your sites and content rank in the search engines, the more possibilities users will notice your material and associate it with your business.

Transparent reporting

Transparency, honesty, and real-time reporting are the cornerstones of our campaigns. You’ll be granted a unique URL to your dashboard at the start of the campaign. Because SEO is an ever-changing field, reporting is critical for detecting tiny changes and keeping good positions for your target keywords.

Transparency is at the heart of every SEO strategy we perform. Each customer has access to their own dashboard. From the dashboard, you’ll have total visibility into critical metrics such as traffic, domain rank, referring domains, keyword monitoring, and conversions.

What is SEO

The term SEO refers to the process of optimising a website for search engines. It’s a collection of guidelines for optimising your website so that it can rank higher in organic search results. It’s the procedure to follow in order to improve your website’s exposure in search engines and attract traffic.

There are two main objectives of Search Engine Optimisation, the first is to assist you in determining what users are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can find, index, and comprehend.

Furthermore, excellent Search Engine Optimisation methods are a wonderful approach to improve a website’s quality by making it more user-friendly, faster, and easier to navigate.

The most crucial SEO duties revolve around:

  • Determining what users are looking for in relation to your products and services
  • Creating content that will delight users
  • Using multiple SEO tactics to send the proper signals to search engine crawlers and algorithms.
  • Because the entire process has a lot of rules (or standards), stages, and restrictions, SEO can be regarded as a complete framework.

SEO Success framework

You can get to the top of Google’s first page with our SEO Success Framework. Because we are a highly specialized firm, we are familiar with the unique techniques that produce results. It’s time to ramp up your SEO efforts!

Plan

Any SEO service must plan forward in order to put the project up for future success. You will be requested to complete an onboarding questionnaire during the planning phase of our SEO framework in order for us to better understand your business needs. We’ll be doing some data analysis and competitive research behind the scenes as well. We’ll discuss the findings at your kickoff call.

Performance analysis

It’s critical that we understand where you are now before we start any fresh SEO efforts. Our plan will be guided by our understanding of your past data. GSC, Google Analytics, and AHREFS data are analyzed.

Onboarding questionnaire

You are without a doubt the most knowledgeable person in your field. This is why we require all of our customers to complete an onboarding questionnaire so that my team is completely informed about your firm’s strengths and limitations.

Competitive analysis

Our analysts will examine the best-performing websites in your industry. Understanding why one website succeeds while another fails is crucial to the campaign’s success.

Kickoff call

We’re prepared to discuss strategy now that we’ve assessed your present performance, analyzed your rivals, and figured out your company’s performance through the onboarding questionnaire.

Analyze

We focus on analyzing the data obtained during the planning phase of our SEO framework during the analysis phase, and we support this by doing a number of audits, including a comprehensive technical SEO audit of your site and a local SEO assessment of your Google My Business. These audits and the data they give enable us to assess the present condition of your SEO and begin working on ways to enhance it. Our team will next do an extensive keyword study to discover the best keywords to target and utilize this knowledge to create a personalized “Project Roadmap” for you. An exclusive long-term strategy that will serve as your campaign’s backbone.

Technical Audit

Not all websites are built to rank well in Google; in fact, the vast majority of them completely disregard Google standards. This is why we conduct a technical audit of the site in order to identify any flaws before they become a problem.

Local SEO Audit

Our Google My Business customers will get a complete local SEO analysis. Our team will examine a variety of key ranking criteria, report on the results, and develop a local strategy to aid in improving local visibility.

Keywords Research

Much of what we do at Ignite SEO is data-driven; there’s no use optimizing your website for keywords that are either unattainable or aren’t even searched for. As part of the Project Roadmap, we do keyword research to identify primary and secondary keywords.

Keyword Gap Analysis

Often, your competitors’ websites have pages and blogs that you don’t have. We look at your immediate competitors to see if there are any new prospects for your website’s pages.

Project roadmap strategy

Now since we understand which keywords to optimize for, we’ll create a custom “Project Roadmap” for you. Your roadmap serves as a shared method for tracking monthly deliverables.

Create

Once we’ve completed the analytical phase and agreed on your plan, we’ll go on to the Create part of the framework, where we’ll put your roadmap into action. New pages are frequently added to the site, or current ones are audited, expanded, and enhanced. We employ AI technology and analytics at Ignite SEO to determine how long a piece of content should be, which words to use, and how many times to use them. This information is used to improve the quality of your articles. All of the information is gathered from your top competitors.

New Content

A vital part of SEO is topical relevancy. If you’re not talking about themes that your competitors are, there’s a content gap that has to be closed in order to compete with Google. This aids in the development of relevance and, most significantly, the generation of new website visitors.

Content Expansion

Each page in your project’s plan is scrutinized by our SEO experts. We help boost existing pages considerably using our exclusive content expansion tactics and the most cutting-edge AI tools, resulting in content that Google enjoys.

Social Fortress

Our team establishes essential social media properties as part of each SEO campaign, which helps your website gain Google trust. Our staff then syndicates posts so that they are shared across many platforms automatically.

GMB Optimization

For local SEO rankings, optimizing your Google My Business profile is critical. Our team will make sure your GMB is completely filled out and start working on a customized campaign to boost your GMB rankings.

Promote

That said your website has been optimized and new SEO data is being published on a constant schedule, it’s time for us to move on to the promotion phase of our SEO Success structure, which includes link prospecting and outreach. We’ll locate and evaluate a variety of websites relevant to your sector and search parameters as part of the link prospecting process. Following that, as part of our link outreach efforts, we will personally contact these websites in order to gain a link back from them. The link prospecting and outreach processes are perhaps some of the most challenging and critical components of any SEO service; yet, they are an essential component of your SEO’s overall performance and so must not be overlooked.

Link Prospecting

Your campaign’s success or failure depends on how well you build the correct kinds of links. We research your competitors and the industry to find the best links to target during the campaign.

Link Outreach

Ignite SEO’s outreach team pitches dozens of potential website owners to connect back to your website once we know who to target.

Press Release distribution

When it comes to enhancing a site’s SEO, press releases are an excellent marketing technique. PR distribution assists in the development of your brand’s reputation, as well as media coverage, which benefits your SEO indirectly.

Citation audit and building

Citations are highly essential for enhancing your company’s visibility in search engines. A citation is a reference to your company’s name, address, and phone number (NAP). Our SEO staff will conduct a full citation audit as part of your SEO campaign, adding new citations and providing information on any historical inaccurate listings.

Report

Our campaigns revolve around transparent, honest, and real-time reporting. At the start of the campaign, you’ll be granted a custom URL for your dashboard. Because SEO is a continually changing environment, reporting is critical for spotting tiny changes and maintaining top rankings for your target keywords.

Quarterly Performance Deep Dive

Each quarter, your project manager will meet with you virtually to review current performance and set action items for the following quarter. This is the ideal time to voice any concerns and make any necessary adjustments to the strategy.

Local SEO Results

Being top of Google drives an average 220 organic visits daily.

  • SEO Strategy
  • Citation Audit & Clean Up
  • Onsite SEO Optimisation
  • Content Creation
  • Local SEO
  • Keyword Research & Mapping
  • Link Building
  • Security Optimisation
View Case Study

Our Customer Reviews

SEO Review
Coventry Chiropractic Clinic

Within a very short period of time were seeing greater traction with the strategy that they had implemented than in the whole year with two other firms.

View this verified case study
Shortland Horne Review
Shortland Horne

Within 6 months our business was listed in the top three for our main keywords in what is a very competitive industry. I would certainly recommend Adam.

View this verified case study

Frequently Asked Questions

Does my business need search engine optimisation SEO services?

Does my business need search engine optimisation SEO services?

Yes, you should invest in Search Engine Optimisation for your SEO Leicester company. Search engine optimization allows you to improve traffic without having to pay for each individual click.

When you run PPC advertising, you’ll be charged for each and every click that comes through that channel to your website. This traffic, on the other hand, is virtually free if your website ranks organically in the search engines (at least in terms of a cost-per-click). Of course, ranking a website on the SERPs necessitates an investment in expertise and resources.

Should I do SEO, run PPC ads, or both?

Should I do SEO, run PPC ads, or both?

As a business that is already established or a new business, it is very important to balance or have multiple marketing channels. Some will act as a backup; in that way, you’ll be safe when your main marketing channel has had issues.

For a small business, funds can be a bit hard to arrange and maybe most of the times it could be operating on a low budget. That said you can split your budget have a larger portion to have SEO and PPC as a backup.

What factors affect our SEO performance?

What factors affect our SEO performance?

Keeping up with the latest SEO developments isn’t easy since SEO requirements are always changing. But it is still essential to know these requirements if you want your website to be considered by search engines. Websites that are optimized and have high-quality content will have more traffic and hence more leads and sales. Without SEO, no one will see your website, and all your hard work and effort will be a waste. The three main factors that affect your website’s SEO performance include the following:

Technical factors: These have to do with the technical parts of the website such as web hosting, the loading speed of the website, and indexing.

On-page factors: These factors have to do with site content, targeted keywords, and other related factors.

Off-page factors: These include backlinks and references you get from other websites.

How long does SEO take to work?

How long does SEO take to work?

It takes 6 to 12 months to see results from SEO, the results are a measurable increase in website traffic and associated leads or conversions.

Content vs Link Building?

Content vs Link Building?

We live in a world of online marketing and because of this, content has become king. With high-quality content, you can easily influence your audience and turn them into paying clients without any difficulties. On the other hand, link building is an essential part of online marketing and every campaign needs it for the success of projects. Link building helps search engines to know the importance and value of your overall website.

Both content and link building are crucial pieces of a successful internet marketing strategy. However, studies have shown that content marketing has the edge over services that just build links, and has shown that content marketing offers much more than link building. However, this does not mean you should favour the other and abandon the other.

How much should I invest in SEO?

How much should I invest in SEO?

Most SEO experts will charge a monthly recurring fee of £2,500 to £7, 500+ per month. An international or national SEO is about £3,500 per month and it is possible to get experts for a local SEO campaign in the £3500 to £1800 range.

What is the first step to improving our SEO?

What is the first step to improving our SEO?

Search engines like Google, Yahoo, and Bing are there to direct users to the websites with content they are searching for. The four main elements these search engines look at when determining which website is more relevant is first of all the quality of the content i.e. is it relevant to what the user is searching for? second, the performance of the website, does it load fast? thirdly, is the content useful enough to link to? And finally, how does the site look and behave? Does it look safe and does it have a high bounce rate?

These are the essential elements you need to focus on when optimizing your website. You also need to choose a great domain name, search for the right keywords and produce high-quality content in order to improve your SEO.

Want to work with Ignite SEO?

Ignite SEO have helped hundreds of companies improve their ranking, increase revenues & grow their businesses. We can do the same for you.

Schedule a consultation 💬