SEO Portsmouth

What is SEO?

Search engine optimisation (SEO) is the practice of taking actions to help a site or its pages rank higher on Google. In a nutshell, search engine optimisation (SEO) is improving online material to appear at the top in search results. This implies that your company’s online exposure will improve whenever someone searches for something related to your sector on the internet. With this level of visibility, you may expect to attract visitors who may turn into customers. That’s how SEO works: it boosts your online presence to have a high position, which helps searchers feel you’re a trustworthy source and helps you grow as a company.

Why is SEO important?

Visibility and rankings

Visibility and search engine rankings have a significant impact because most visitors will only look at the first page of results and the first few items on that page. The more people who see your business because it’s listed on these pages, the more opportunity you have to grow your business.

Web traffic

Because your website will be easier to identify and find, therefore, you’ll get more visitors, and SEO will ensure that your page’s place in search results is maintained. You’ll be in a better position to earn more sales than those who don’t use SEO in their firm.

Trustworthy

Internet users will always believe what they see when they perform a search online. Even if you have relevant details or superior products and services, consumers are less likely to believe and trust you if your website is at the bottom of the search results. Your brand will become more well-known as you get higher rankings on search engines like Google and Bing.

User experience

Keeping things simple makes it easier for customers to learn about your company and the various products and services you provide. As a result, the content visitors find is constantly updated and enhanced depending on what the users want, making your website a pleasure to visit.

Growth

Websites close to the top of Google’s first page may easily be shared on different social media platforms, beneficial since it attracts additional site visitors. The more individuals that come to your website, the more money you can earn. This will help your company in expanding and establishing a solid reputation.

How can SEO benefit you?

The primary advantage of SEO is that it improves your website’s exposure in search engines by raising its ranks. SEO increases your rankings on Google result pages for keyword phrases by enhancing your on-site and off-site content with targeted keywords that receive many queries.

Proven SEO Success Framework

You will reach the top of Google’s first page with our SEO Success Framework. Since we are a highly skilled agency, we know the exact strategies that produce results. It’s time to ramp up your SEO efforts.

Plan

Any SEO agency must plan ahead of time in terms of setting up the campaign for ultimate prosperity. You will be requested to complete a “New Client Discovery Questionnaire” during the “Plan” step of our SEO framework so that our staff has a clear understanding of your business goals. During your launch meeting, our team will be doing data analysis and competition research in the background.

Performance Analysis

Before we begin any SEO strategy, we must first determine the present performance of your website and how it has performed from its inception. This enables us to devise an ideal approach for ensuring that it ranks well on search engine results pages.

Onboarding questionnaire

We don’t know as much about your company as you do. So that our staff can understand more about your company, you will be asked to complete a questionnaire to let us know everything about your business.

Competitive Analysis

There is competition in every business, and your competitors are also attempting to optimise their websites to rank. This is why doing a competitive analysis, which tells us who your rivals are, where their sites rank, and how and why they rank the way they do, is one of our most important tasks. Finally, this allows us to create a one-of-a-kind plan that will help you increase your internet visibility.

Kickoff call

When all of the data has been acquired and we have everything we need to begin the plan, it is time to launch it.

Analyse

At this point, our team will combine the findings from the planning phase with the results from multiple audits. We also perform a technical SEO audit and evaluations on your website—additionally, a local SEO audit of your Google My Business. Everything is completed to provide us with a picture of your SEO to make adjustments more easily.

After we’ve progressed, we’ll investigate the top keywords that search engine consumers are looking for and create a project plan for your company.

Technical audit

We use this audit to identify any issues with your website to take steps to fix them. Everything is done to ensure that your website runs smoothly.

Local SEO audit

Our local SEO customers will have their Google My Business listings thoroughly audited as part of our local SEO service. Our team will examine many critical ranking criteria, give feedback on the findings, and develop a local plan to aid local exposure.

Keyword research

To increase traffic from search engines, our team does keyword research. For our internet marketing strategy, we use keyword research as a starting point. The primary objective of keyword research is to discover precisely what your target customers are looking for and what you will require to rank for those keywords. It’s difficult, if not impossible, to properly optimise your website, generate links, or determine what kind of content to create for your intended audience without first understanding what keywords to target. However, our team has all the expertise to accomplish this.

Key Gap Analysis

We’re here to assist you in finding possibilities for your business and website so you don’t fall behind your rivals in terms of the material they have on their sites.

Project roadmap strategy

We will set up your tailored “Project Roadmap” to understand which keywords to optimise for. Your roadmap acts as an agreed-upon strategy that helps keep track of monthly deliverables.

Create

This step entails generating content that aids in the high ranking of your web pages in search engines. It involves everything related to the creation and organisation of content for your website. We make sure that the content on your website is logically structured. In addition to helping your SEO, this also aids your site’s users in discovering relevant material. Ideally, you want them to stay on your site for as long as possible.

New content

Your website may target a more extensive range of keywords with new content on newly designed internet pages. This allows the company to focus on longer-tail keywords or phrases. New content pages provide your website with further chances for inbound and outbound connections. Backlinks are essential in SEO.

Content expansion

One of the things we do is enhance your pages, obtain your material, and expand your website’s content. In addition, we update, edit, and make essential modifications to your pages as needed.

Social Fortress

A social media fortress is a collection of social media accounts where we may secure a site’/blog’s brand name, brand identity, as well as reputation. To maintain our online reputation, we need as many social media identities as feasible. Increasing authority, popularity, or brand recognition are all achieved by creating tremendous social media profiles. Links are wrapped around our social networking sites to keep the site’s base strong while also allowing us to use the power of social media.

GMB Optimisation

Google My Business is crucial for local SEO since it allows your business listing to appear in search engine results for searches related to your products or services. Local results appear in the three-pack even for comprehensive examinations with high search traffic, which small company owners may take advantage of. Our team of experts works tirelessly to make sure you have a complete GBM profile.

Promote

Promotion is always essential; therefore, we ensure that every technique we use to promote your website effectively gets you the needed customers.

Link prospecting

The practice of finding new websites to which you want to add links is known as link prospecting. You may seek new link sources in various places, like our company’s Google Search engine results. We will locate the most appropriate links for your company.

Links Outreach

Our staff will ensure that your company online presence is improved and can reach new audiences by generating additional links. This is achieved by creating valuable resources, email outreach, fixing broken links, and public relations are all standard methods of link development.

Press releases distribution

This is the process of creating a press release and sending it to Public relations sites regarding a company’s current events, goods, and services. It is an off-page SEO strategy for advertising your events, products, or services through the internet to improve the SEO of your website. We promote your company to provide it with a large platform and a positive reputation.

Citation audit and building

Citation audits and building increase your company’s exposure since the citation might be viewed as a reference to your company’s information. We’ll do a thorough citation audit for you, updating information as needed and correcting any errors.

Report

It’s always important to disseminate knowledge evenly so that there’s less misunderstanding and more trust. At the start of the SEO campaigns, you will be provided with a URL on your dashboard; that’ll be useful for reporting purposes.

Live to report

The necessity of reporting and providing each consumer with a customised dashboard was emphasised. So, you’ll never be in the dark about what’s going on again since the dashboard will keep you updated on all the essential stats, such as visitor numbers and conversions.

Quarterly performance

Your project coordinator will meet with you almost every month to assess current performance and determine necessary actions for the next quarter. This is an excellent opportunity to express any issues and make any required adjustments to the strategy.