Leading Law Firm SEO

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Why is SEO for Lawyers so Important?

The legal world is full of competition, and people are always fighting for potential clients, but a strong approach to digital marketing with a proven SEO-focused strategy can bring in organic search results for your site. Most law firms already utilise online spaces for promoting their services, but with the correct approach, you can bring in hundreds of potential new customers daily.

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SEO Success Framework

We guarantee results on every project we work on. We know how crucial it is to see your company grow and get returns on your investments, and therefore we work hard to achieve just that for our clients. Our SEO success framework is like a compass that directs us to what your business needs to succeed.

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Technical SEO

Boost your Google rankings by making changes to the back-end of your website, such as increasing page speed. We make it simpler for search engines to scan your website and index your content by correcting these mistakes. And when you make search engines delighted, your rankings may improve.

Google My Business Optimisation

Keyword Research

Ignite SEO is familiar with your industry and can help you rank better for specific search terms. SEO consultants will look at the keywords that are already doing well for your website, as well as the keywords you’d want to target, and then conduct further in-depth keyword research to come up with actionable keywords.

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Content Marketing

We have a group of experts that will create SEO-friendly material, whether via the creation of shareable blog entries or the addition of new information to current service and product pages. It is very beneficial for search engines to see fresh material on a website frequently. Select our SEO company to assist you today!

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Link Building

Links from other websites are essential for search engine ranking better in search results, but not just any link will do! Therefore, you should work with an SEO like ignite SEO, which has a specialized link-building team and relationships with many high-quality and relevant websites to maximize your results.

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Transparent Reporting

If you’re interested in learning more about how we’re helping your site rank for specific keywords, check out our custom, in-depth reporting that includes 24/7 access to the web customer portal, Google Analytics reports that show you how well your site is performing and continuously updated keyword rankings.

We Get Results

First and foremost you hire an SEO company to deliver quantifiable results for your business. That could be increased local exposure, growing sales and your companies revenue. We take the time to understand your goals and put in place a lawyer focused SEO strategy to achieve them. We will assess the needs of your law firm and provide in-depth plans to make your ranking improve.

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Offering Lawyer SEO across the UK

Our Customers Love Us

Customer satisfaction is at the heart of everything we do at Ignite SEO. We are proud that our customers love us and the work we do for their business.

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Proven SEO Success Framework

Our proven framework is a tested plan of action that gets results. With a structure to apply to the strategy, we can track your progress every step of the way. This eliminates mistakes and maximises results.

SEO Success Framework

Ignite SEO For Lawyers

We will take our SEO proven strategies and apply them to your law firm to help raise your Google ranking and site traffic. High Google search rankings will help bring in new clients as your site can be found easily by users. With our proven framework the results will do the talking. Book a free consultancy chat now to find out more.

Why Law Firms Need Search Engine Optimization?

Online marketing is a key element of any business. For law firms, it can be essential. The 2019 legal trend report revealed that 17% of legal customers found a lawyer through search engine results. This was the second-highest method for finding a law firm. That means SEO could vastly improve your website’s position, and as a result, greatly improve your client base.

Why Choose Us?

With our SEO success framework, we know how to approach SEO and the demands of Google to find you the results you want. This framework is just that though, a framework, and we know that SEO can change with every client. So we always work on an individual basis to provide what is needed for your brand to succeed.

You can book a free consultation to talk about how SEO could work for you.

What is SEO

SEO stands for search engine optimisation, and that is exactly what it is. With the right approach, you can optimise your positioning on a search engine’s results. Having your website above the competition can make a huge impact on your ability to generate new clients and business opportunities. SEO can make this happen.


One of the key strategies for generating organic search results is content. If your site generates a flow of new content then you are maximising your outreach in the search engine. Having a company blog can help your site cover topics and keywords that will help you rank higher. People are always searching for legal answers and topics online, if you make yourself an available source of information then you could generate natural traffic with ease.

Backlinks and off-page citations

Once you generate new traffic, you want to be able to channel them towards something without a hard sale. With the effective use of backlinks and off-page citations, you can naturally bring in potential new clients. Relevant links towards your website can help build credibility and natural growth.

Technical SEO

Technical SEO is about optimising the technical aspects of your site so they communicate with the search engine more effectively. It makes your site faster and easier to crawl so the search engine can understand it better, and as a result, rank it higher. In combination with the other aspects of SEO, technical SEO can improve your flow of traffic and potential clients.

Lawyer SEO Ranking Factors

When it comes to your ranking, there are certain factors that can greatly improve your position. With the correct SEO tactics, these factors can be utilised to improve your law firm’s website traffic.

What are Google ranking factors?

Ranking factors are the specific elements that Google’s algorithm uses to decide what is relevant to promote for various search engine queries. Google wants high-quality content that is up to date and appropriate for what the user needs, so they can keep their own customers happy with their service. These ranking factors help them to decide which content is best.

SEO ranking factor #1: Content

Fresh new content is a great way to use relevant keywords that can meet the desires of google analytics. You want to have content that matches any of the possible aspects of your law firms services. This way, search queries will have a greater potential of ranking you near the top of any online search. Keyword usage is vital here as it can be a major ranking factor. A successful SEO strategy can pinpoint the correct content for your needs so you always rank highly on Google.

SEO ranking factor #2: Backlinks and off-page citations

Utilising relevant websites to link towards your website page can help build a reliable brand that favours well on Google. If traffic is constantly moving towards your site from other pieces of content then Google will view your page as a credible service worth promoting. Building a network around your site is another great way to boost your ranking.

SEO ranking factor #3: Technical SEO

Search engine algorithms can depend on some finer technical aspects, does your site function nicely? Is it easy to understand for Google, and therefore, easy to promote? With the correct SEO services, you can make your website friendly for search engines which will help it rank highly on Google. SEO specialists know the technical things that search engines look for, so it is always best to speak to a specialist in regards to the technical aspects of SEO.

SEO ranking factor #4: Page-Level Factors

Page-level factors are the elements on your physical web page that help your ranking. Does your page load fast? Does it translate to mobiles easily? Is your content concise and relevant, with good headings and structure? These on-site factors can really improve the quality of your interface, and therefore, your ranking. With the correct SEO efforts, you can redesign a page to tick all the boxes of what Google is looking for.

SEO ranking factor #5: Domain Factors

Is the branding of your site accurate? Is your domain relevant and searchable? For a law firm, it is important to state what you are in your name so customers know what you offer and cover, and this also helps with search engines. Web pages greatly benefit from simple and concise URLs.

Keyword Research for Lawyers

What is Keyword Research?

Keyword research is how we determine what words are the most successful for Google interactions. What words do people seeking legal advice search for? Knowing the keywords, phrases, and questions used by your users can help position your site where it needs to be for your market. We want any legal industry search query to show you, so having the correct keywords to work with can greatly improve your search engine presence.

What is Search Intent?

Search intent is about understanding the crux of someone’s query. Pinpointing what information users are searching for can improve the quality of your content, and as a result, improve your ranking. If your legal site has a greater customer satisfaction rate because its content answers the intent of peoples searches, then you will be a favoured source for search engine results.

How to Find Profitable Keyword Opportunities for Law Firms?

With the correct tools and analytics, you can discover the exact words that thrive on Google. Knowing what specific keywords are giving good search engine rankings can change your position a lot. You can tailor your content around these specific phrases to maximise your ranking. It is always good to research the competition, what are the most common words and phrases used by multiple sites? Be aware of trending topics and common questions that prospective clients might be searching for. SEO specialists can easily research and identify keywords. Here at Ignite SEO, we know the importance of finding relevant keywords, and we implement them as a part of our success framework.

Content Marketing for Lawyers

Content marketing is essential for anyone utilising the web for promoting themselves. Without the correct strategy, your online presence can quickly fall through the cracks. Digital marketing can really push your content further so it has a high impact on search engine result pages.

What Type of Content Should You Create?

Creating content that pleases your demographic can help the success of your site. A good blog post can really drive traffic towards your law firm website, and a regularly updated blog can keep that traffic consistent. Making sure your content hits the correct keywords of any relating legal search queries can help your site outreach on Google.

Your content should be clear, simple, and informative. You want to keep your user engaged so avoid anything that might distract them or bore them. If they have clicked on your site then they believe you can provide them with what they are looking for, so don’t keep that information hidden. Prospective clients want to feel as though you are an expert at what you offer.

What are “Topic Clusters” and how do they affect content architecture?

A topic cluster is a broad subject that has a lot of subsections to it that forms a cluster of topics. For example, SEO is a topic but it has a lot of other topics within it. Explaining all the various topics that form that cluster can present you as an expert. You will also naturally hit more keywords. You are also more likely to appear in a google search relating to that topic.

When you ask a question on google, it often recommends related questions as well, this could be considered part of that topic cluster. With a good SEO approach, you can appear in all of those search engine results.

Tips for Structuring Content for Top Rankings

You want strong headings. Having the core keywords and questions as headings can build a stronger piece of content as the information is easy to locate. You also want a simple layout so people can find what they want without hassle or confusion. Legal Services can be confusing to the average person, so making your site approachable and usable for the general public will help your overall SEO success.

Simple tricks can go a long way, so short brief paragraphs with little to no jargon or complicated language can help make your site easier to follow.

Link Building To Your Law Firms Website

Building links to your website can help generate a natural flow of traffic to your site. The more traffic you generate the more desirable your site looks to search engines. Links can be a great way to build a network around your site. The more your site is linked to, the better your content looks. If Google can see that you often get linked to by other sites then it will see your content as desirable for users.

What is a Hyperlink?

A hyperlink is simply a clickable aspect of a site that will take the user to a specified page. Hyperlinks can build traffic flow naturally, and they are a great way to show search engines that your site is a desirable page.

What is Anchor Text?

An anchor text is a word or phrase which has a hyperlink embedded within it. When you see a blue piece of text, this means it is clickable and it will take you to a specified page. This keeps your text looking clean and tidy but also gives the option to the user for further information, and it saves them from having to search for websites or services you mention.

It is a good way to make other aspects of your site available without forcing it upon the user. Since the user has to actively click the link, you are not pushing anything on them that they did not ask for.

What Are Nofollow and Dofollow Links?

A dofollow link passes authority over to the linked site, but a nofollow link does not. Knowing when to use the appropriate type of link can help with your SEO tactics and search engine results. SEO specialists, such as ourselves, can optimise your links to make the most out of a search engine and search engine rankings.

How Does Link-Building Work?

Links are one of the primary ways that search engines determine the relevance of a page. By building an infrastructure of references to your site you can establish your law firm as a reliable search engine result. Search engine rankings look at many factors, and link building is one of them.

How to Implement SEO for lawyers?

Option #1: Implement SEO yourself

You can implement strategies to improve your SEO yourself. Some of the techniques mentioned so far can easily be accomplished without professional help, and you will see positive results almost immediately. Any form of SEO efforts will improve your sites ability to generate organic search results.

Make sure your website is functional, your content is straight to the point and nicely structured, and research what your competition is doing, and you could see some results that would improve the traffic flow to your website.

Option #2: Hire a law firm SEO expert

If you want the best results, then you need to hire an SEO consultant. SEO companies, such as ourselves, dedicate their time to researching the fundamentals required to achieve top search engine rankings. With specialist knowledge and access to technical tools, SEO specialists can find you the results you want from search engines.

Here at IgniteSEO, we provide tailored strategies fit for your needs so you see improvements and results fast. We know the strategies needed to showcase the legal services you provide so you can find new potential clients.

Local SEO for Lawyers

Getting a good ranking is one thing, but making sure you rank higher for your local search results is a priority. As a law firm, you need local customers as they can become ambassadors for your work and go on to recommend you to other potential clients. Local SEO focuses on SEO tactics for local search results.

Google My Business For Law Firms

having your law firm available on Google my business is a great way to attract local searches. This allows Google to promote you with your location and other important information. If somebody in the local area searches for a law firm, Google can highlight you as a close option. Getting good reviews and other SEO positive factors can boost that traffic further. An SEO consultant, such as ourselves, can help get you to the top of local search results.

Why’s Google My Business Important for Lawyers & Law Firms?

Getting high rankings in your local search results means you’re targeting people in your area searching for law firms, meaning you’re focusing on potential clients. This demographic is going to be the most active in wanting to work with you, so it is a high priority to target this aspect of a search engine.

Citation Building in Top Legal Directories

Getting your law firm into top legal directories is a way to build a reliable brand. If you are recommended by others then potential clients will have faith in your skills. Also, establishing links to your site will increase your rank on Google. This is a great SEO tactic for generating organic traffic and search results.

SEO Tips for Law Firms

Here are some specific tips that can improve your SEO.

Look At Your SEO Site Structure

Is your site SEO friendly? Is your information clear and concise? Do you have keywords as headers and short impactful paragraphs? Making your site search engine appropriate will bring in more traffic. Make sure your structure is optimised for Google.

Optimize Your URLs

Your URL should tell the user exactly where they are in as few words as possible. One look at a URL should reveal what information is on that page. If a page takes too long to load, and a user sees a complicated URL, then they could leave as they may think they are in the wrong place. If the URL confirms they’re in the right place then they may have more patience with the load times. Good URL’s can be an essential piece of SEO content.

Blogging About Your Services

Blogging is so important for SEO. You can dedicate blog pages to trending topics and keywords, which can really improve your ranking. If a certain legal issue becomes a big news topic then you can rise to the top of google with an appropriate and relevant blog post, and that traffic could be full of new potential customers. Keyword research is the backbone of a good blog.

Page Speed

If your page takes too long to load then there is already another page waiting to take your traffic. With so many options available to users, a second too long can result in them exiting your page. Why wait if you don’t have to? Making sure your page is responsive and fast can make a big difference to your ranking.

If Google sees that a lot of people click on your site but leave before reading anything, then you will quickly fall to the bottom of the search results.

Keyword Use on the Page

It’s simple, Google looks at what words are most important when searching for a topic. So, make sure your site uses those keywords. This way, you will always dominate the rankings. Try to work Keywords into key aspects of your site, from headings to navigation bars, always make keywords an aspect of your content. SEO consultants, like ourselves, can help you find those important keywords.

Implement Schema

This is a technical aspect of SEO that an SEO agency will be able to help you with, but it can make a big difference. Implementation of schema can help your website to communicate with Google better. It adds a layer of information to your site that tells google specifically what the intention of your site is, which will help your ranking significantly. SEO providers work with aspects like this to help your search results.

SEO Success Framework

Our SEO success framework is a tried and tested five-step plan to success. Starting with the planning stage, we create a tailored action plan to fit your needs. We then research the competition and market to see what you will need to rank the highest. This then gets implemented into the content we produce for you, which then gets promoted to find the result you want. We then produce a report on how well these strategies are working, so you can see the impact of our methods. SEO is constantly changing, so analysis and reporting are fundamental to implementing successful SEO strategies.

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Frequently Asked Questions

How long does a law firm SEO campaign last?

There is no clear answer as it entirely depends on the needs of your ...

There is no clear answer as it entirely depends on the needs of your strategy. We create a six-month tailored plan for our clients which will begin to show results; however, the longer you consistently implement SEO strategies, the better your results will be.

SEO should always be a part of your online branding, so having an SEO specialist working with you at all times can maximise your companies outreach and client pool.

How Much Will a New Law Firm SEO Strategy/Campaign Cost?

This again depends on many factors, but here at Ignite SEO, you can have ...

This again depends on many factors, but here at Ignite SEO, you can have a free consultancy meeting to discuss what your SEO plan might look like.

Why is SEO for lawyers so Important?

The competition for clients in the law sector is fierce, so taking any opportunity ...

The competition for clients in the law sector is fierce, so taking any opportunity to maximise your brands reach is essential for competing with other law firms. Ranking highly on Google can see a big difference in traffic to your site and potential clients.

Does SEO Work For Lawyers?

SEO works incredibly well for lawyers as the internet is a prime opportunity for ...

SEO works incredibly well for lawyers as the internet is a prime opportunity for marketing yourself and your law firm. Most people find things through google search now so making sure you rank highly on search engine results pages is going to increase your business greatly.

Should I Invest in SEO or PPC?

Many of the SEO tactics stay the same but having an SEO consultancy that ...

Many of the SEO tactics stay the same but having an SEO consultancy that can analyse the market of other online law firms can really improve the quality of your SEO tactics. SEO is a tool, and it needs to be used differently for different industries.

How Much Does Lawyer SEO Cost?

It entirely depends on the plan needed for yourself or your firm. Book a <...

It entirely depends on the plan needed for yourself or your firm. Book a free consultancy chat to discuss what that might look like.

How Long Does SEO Take to Work?

The best results are when SEO is implemented at all times. Simple changes can ...

The best results are when SEO is implemented at all times. Simple changes can see results within days’ however, a 6-month plan can really show some significant improvements. Chat with us for free to discuss an SEO plan for you and what that might look like.

Do I Need an SEO Expert?

Some aspects of SEO can be done by yourself, but some legal aspects can ...

Some aspects of SEO can be done by yourself, but some legal aspects can be done by an individual. However, having an expert is always best. If you want incredible results then you need an incredible SEO strategy, and only specialists like ourselves can provide those strategies.