What Is an SEO Audit Service?
An SEO audit service is a mean to give your website a thorough tune-up. It’s designed to uncover hidden issues that might be holding you back in search engine rankings, and to spotlight opportunities for improvement. Think of it as a detailed report card for your site, pinpointing where you can make tweaks for better SEO performance.
Whether it’s refining your content, fixing technical glitches, or enhancing your backlink profile, SEO auditing services provide the insightful roadmap you need to boost your online visibility. It’s about ensuring every part of your website works harmoniously to attract organic traffic and drive measurable growth. With detailed data and actionable recommendations, an SEO audit sets you on the best path to achieving your digital marketing goals.
Why SEO Audits Aren't Negotiable
Even if your website looks like it’s performing well, an SEO audit can speak volumes. Hidden issues can lurk beneath the surface, holding you back from optimal performance. Only a comprehensive SEO audit & core vitals scoring system can uncover these problems and spot opportunities you might not see otherwise.
Without regular SEO audits, you’re guessing at what might be wrong or missing, and you certainly cannot achieve true optimisation without identifying and addressing underlying SEO issues. SEO audits keep you informed about the latest search engine algorithm changes and how they impact your site. This ensures you’re not blindsided by updates that could drop your rankings overnight. They also help you stay ahead of competitors by identifying and capitalising on gaps in their SEO strategies.
Simply put, SEO audit services are not just about chasing higher rankings in search engines. They’re key to maintaining a resilient online presence ready to adapt to changes, seize new opportunities, and ignite your true potential.
The Ignite SEO Audit Impact - Tangible Benefits For Your Business
Understanding where your website stands and how it can soar higher is your best bet for impactful digital marketing services, and this is where we come in. Our Ignite SEO auditing services aren't just about identifying issues. They're all about transforming those insights into real-world benefits for your business.
Digital Clicks to Real-Life Conversions
Invest in Organic Traffic
Establish Authority, Gain Credibility
Insights, Recommendations
What's Included in the
SEO Audit Services?
Below we have broken down some of the key components of our SEO Health Audit services.
Auditing 86 Critical SEO Components
Find all of the critical SEO problems that Google absolutely hates & that you don’t know exist. We have a trained SEO specialist manually run your website through our 86 step audit process. We will document what passes & fails so you can easily work with your developer to fix the problems. Thats not all… We also run your website through a leading third party technical SEO software Sitebulb & include all of the findings within the audit.
Analysing Your Current Website Performance
Deep dive into your websites current performance, so you have a clear understanding of how much traffic you receive, whats your domain rating, how many backlinks do you have, whats your top performing keywords & pages. This information is crucial for you to understand, as how will you ever be able to benchmark where your starting position & understanding what growth needs to happen in order to hit your business goals.
Get The SEO Health Audit Now
Uncover the secrets to ranking in Google for the lowest cost possible. You'll get everything you spend back as credit for future purchases.
Uncover Your Competitors Organic Marketing Secrets
Have you ever wondered what makes your competitors so successful online? What strategies are they using? Uncover your competitors organic secrets! We run a detailed analysis on the top 3 competitors in your space. This is important as it will help you discover the SEO gap between you & your highest performing competitors. What keywords & pages drive the most traffic to their websites. How many backlinks do they have & how many will you need to build. What is their domain rating & traffic compared to your website.
On-page SEO Audits Of Key Landing Pages
You select 2 pre-existing landing pages on your website, along with the keyword you wish they would rank for. We then run an on-page SEO Audit on each landing page & provide critical information on exactly how to improve your page. We analyse everything from Content length, Number of headings, NLP entities, Page speed, Keyword density, NLP Sentiment, Missing backlinks, Referring domains & Titles & Meta tags.
Why the time for
SEO Audit Services is NOW
We live in a fast-paced digitally crowded world, which is why waiting is not an option. There's no time like the present to take control of your website’s performance, and ultimately, your real-world growth. Here are some of the reasons why you should get a professional SEO audit now:
1.
Identify The Issues Holding You Back
Unrevealed problems can cripple your website’s effectiveness without you even knowing it. Technical errors, outdated content, or poor site structure can all impede your SEO success. SEO auditing services dissect all possible details to uncover issues that aren’t immediately visible but can make a world of difference.
By addressing these problems, you ensure your website is running smoothly and efficiently, which is essential for maintaining a strong online presence. By identifying and fixing these issues early, you can resolve them before they cause significant damage, preventing further complications and keeping your site performing at its best.
2.
Spot Opportunities For Improvement
SEO audits aren’t just about fixing what’s broken. They’re also about finding growth opportunities and discovering what you can do better. An SEO audit analyses and reveals untapped keyword opportunities, content gaps, and areas where your existing SEO strategy can be optimally refined.
Our SEO team offers a proactive approach that helps you stay ahead of the competition, ensuring your website is always improving and consistently evolving. By capitalising on these opportunities, we can design a bespoke SEO campaign and attract more engaged visitors. It’s about making strategic improvements that drive tangible results and set you apart.
3.
Climb Up Search Engine Rankings
Improving your rankings is a strategic endeavour. An SEO audit provides the insights you need to refine your content, optimise keywords, and fix technical issues. By implementing these changes, you can steadily climb the search engine rankings, increasing your visibility and driving more organic traffic to your site.
Why does it even matter? Higher rankings mean more credibility and trust from potential customers, which translates into growth for your business. Remember, an SEO audit equips you with the knowledge to make informed decisions that elevate your position in Search Engine Results Pages (SERPS), enhancing your chances to meet your clients wherever they are.
4.
Avoid The Infamous Google Penalties
Google’s algorithms are constantly changing, and staying compliant is necessary to avoid penalties that can severely impact your rankings. SEO audits helps you identify risky practices like duplicate content, keyword stuffing, or low-quality backlinks.
By having our SEO specialists tackle these SEO issues, you protect your site from Google penalties that push your site down in search results. A thorough SEO audit identifies these problems, allowing you to fix them before they attract Google’s attention. Don’t forget that protecting your website from penalties ensures it remains in good standing with search engines, ensuring strong visibility and good reputation.
Our Customer Reviews
Don't just take our word for it, take our customers.
Empire Van Hire
Spending £1000 a month and having an ROI of £450,000 is a no-brainer. 75–100 phone calls a day via the site.
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Iceberg Developments
All my leads come through the internet. That’s the highest praise we can say because all our turnover is related to SEO.
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Shortland Horne
Within 6 months our business was listed in the top three for our main keywords in what is a very competitive industry. I would certainly recommend Adam.
Estate Agents SEO Case Study
Coventry Chiropractic Clinic
Within a very short period of time we were seeing greater traction with the strategy that they had implemented than in the whole year with two other firms.
Comprehensive SEO Audit
A comprehensive SEO audit is a detailed analysis of your website’s technical SEO and on-page elements. Technical aspects focus on matters that impact your entire website’s SEO, while on-page SEO applies similar analysis on page-to-page basis. This process is critical for identifying and fixing SEO issues that could hinder your site’s visibility and optimal user experience.
Here’s a detailed breakdown of what our comprehensive SEO audit services include:
On-Page and Technical SEO Audit
A detailed website SEO audit analyses and focuses on the backend and technical aspects of your site, ensuring it meets the technical requirements of search engines for crawling and indexing. This involves:
Site Structure and Architecture
The technical audit begins with an examination of your site and web pages’ structure and URL architecture. Clean, descriptive URLs and a logical site hierarchy improve crawlability and user experience. Effective internal links and breadcrumb navigation are also assessed to ensure they guide both users and search engines efficiently.
Content Strategy and Relevance
Evaluation of the quality and relevance of the content on your pages. Each piece should be unique, well-researched, and provides significant value to your audience while avoiding the issue of duplicate content.
Crawling and Indexing
Tools like Google Search Console are used to check your robots.txt file and XML sitemaps to ensure they are correctly guiding search engine crawlers. Issues with index coverage, such as pages not being indexed, are identified and resolved in the part of the technical SEO audit.
Site Speed and Performance
Slow load times can negatively impact user experience and rankings. The technical audit uses tools like Google PageSpeed Insights to evaluate your site’s load times and core web pages vitals, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Recommendations are made to enhance site speed and performance.
Mobile-Friendliness
With mobile search on the rise, ensuring your site is mobile-friendly is an extremely important part of the technical SEO audit. Website SEO audit services assess responsive design and mobile usability, identifying and fixing issues that affect mobile users.
Technical Errors
The technical audit identifies 404 errors, server errors, and issues with redirects. Fixing these ensures a seamless user experience and helps maintain search engine trust.
Security
A valid SSL certificate and site security are cannot be underestimated. Technical SEO services check for HTTPS implementation and potential security vulnerabilities.
Structured Data and Schema Markup
Proper use of schema markup is verified to enhance search engine understanding and improve the likelihood of rich snippets in search results.
Title Tags and Meta Descriptions
Each page’s title tags and meta descriptions are reviewed for uniqueness and descriptiveness. Title tags should include primary keywords and accurately reflect the page content, while meta descriptions should be compelling to encourage click-throughs from search engine results pages (SERPs).
Content Audit
A content SEO audit is your key to uncovering the hidden gems within your site, ensuring every word works towards drawing in and retaining your audience. Our SEO team specialises in transforming good content into great, and great content into the driver of your online success.
Here’s how we make every piece count:
Content Quality and Relevance: The audit evaluates your content’s value and relevance. Is it well-researched, engaging, and providing solutions to your audience’s problems? Outdated or thin content should be refreshed or removed to maintain quality.
Keyword Integration: Keyword placement should be smoothly integrated into your content, as target keywords should support the message without overpowering it. With additional competitor analysis, SEO audit services check for primary and secondary keywords that would naturally enhance SEO without compromising readability.
Structure and Readability: The audit checks if your content is orgnaised with clear headings and subheadings. Short paragraphs and bullet points make information easy to digest. Internal and external links guide readers to related content, keeping them engaged longer.
Engagement Metrics: SEO audits analyse bounce rates, session durations, and click-through rates. High engagement metrics indicate valuable content, and pages with high bounce rates may need improvement in relevance or engagement.
Competitor and Gap Analysis: An SEO audit includes a comparison of your content with competitors. It identifies keyword rankings, and provides insights on how fill these gaps to boost your SEO strategy.
Off-Page SEO Audit
External validation is as vital as your on-site SEO efforts. Smart backlinks act as endorsements, boosting your site’s credibility and influence. An off-page SEO audit evaluates these external factors, providing a clear picture of your site’s authority and trustworthiness.
Here’s a detailed breakdown of what an off-page SEO audit involves:
Backlink Profile Analysis
- Quality of Backlinks: The audit assesses the quality of backlinks pointing to your website. High-quality link-building from authoritative and relevant sites positively impact rankings. Also, identifying and disavowing low-quality or spammy backlinks is critical to maintaining a healthy backlink profile.
- Anchor Text Distribution: The audit evaluates the anchor texts used in backlinks to ensure a diverse and natural profile, avoiding penalties and improving relevancy for targeted keywords.
- Link Velocity: Reviewing the rate at which new backlinks are acquired helps ensure link building practices are natural and compliant with search engine guidelines.
Social Signals
- Social Media Engagement: The audit measures engagement levels on social media platforms. High levels of likes, shares, comments, and overall activity indicate strong social signals, which positively influence your SEO strategy.
- Brand Mentions: Monitoring brand mentions across social media and other online platforms provides insights into your site’s authority and reputation. Unlinked brand mentions can still contribute to your site’s credibility.
Local SEO Factors
- NAP Consistency: Ensuring the consistency of your business’s Name, Address, and Phone number (NAP) across all local directories, review sites, and social media profiles is evaluated.
- Local Citations: The audit evaluates the quantity and quality of local citations. Being listed in reputable local directories helps improve your local search presence and authority.
Online Reviews and Reputation
- Review Quantity and Quality: The audit analyses the number and quality of reviews on platforms like Google My Business, Yelp, and industry-specific review sites. Positive reviews enhance trust and credibility, while negative reviews need to be addressed promptly.
- Review Response: Evaluating the frequency and effectiveness of responses to reviews shows commitment to customer satisfaction and helps build trust.
Brand Authority and Mentions
- Domain Authority: Measuring your site’s domain authority compared to competitors using tools like Moz’s Domain Authority or Ahrefs’ Domain Rating provides insights into your site’s overall strength and authority.
- Unlinked Mentions: Identifying unlinked mentions of your brand and converting them into valuable backlinks enhances your link profile.
Keyword Research
In the digital market, understanding the language of your audience is paramount. Keyword research is the process that unlocks this insight, guiding your content strategy to align perfectly with what your potential customers are searching for.
Here’s how our keyword research strategy turns search queries into powerful SEO strategies:
Identifying Seed Keywords: The journey starts with brainstorming relevant words and phrases that are perfect for your business. Tools like Google Keyword Planner and SEMrush help expand these ideas into a comprehensive list of potential target keywords.
Analysing Keyword Rankings: Each keyword is evaluated based on search volume, competition, and relevance. High search volume indicates popular interest, while lower competition suggests easier ranking opportunities.
Understanding User Intent: Keywords are categorised by intent: informational, navigational, transactional, or commercial investigation. This ensures your content matches the searcher’s intent, whether they’re looking for information or ready to make a purchase.
Keyword Clustering: Grouping related keywords into clusters helps create comprehensive content that addresses multiple related queries and strategic keyword placement, which enhances your site’s authority on specific topics.
Competitive Analysis: Examining the keywords your competitors rank for reveals gaps in your SEO strategy and new opportunities to capture organic traffic.
Monitoring and Adjusting: SEO is an ongoing process. Regularly tracking keyword performance and adjusting your SEO strategy ensures sustained prime positions in all significant search engines.
Ignite SEO Audit Cost
For only £475, Ignite SEO agency offers a detailed audit that thoroughly evaluates your website’s strength and performance. Discover hidden opportunities and fix critical issues holding you back. The best part? If you decide to partner with us, that £450 is credited toward your future services, effectively making your audit free. Don’t consider your SEO audit as an expense. It’s important to recognise that it’s an investment in an SEO strategy that will determine your site’s future.
Transform your online presence with actionable insights and a clear path forward, knowing your initial cost is merely a part of a larger plan for long-term achievement and unprecedented success.
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Can't Afford a Full SEO Audit?
No worries, Ignite SEO has you covered. For just £25, get a 10-minute video audit that covers the basics, identifying key areas for quick improvements. This quick yet insightful overview gives you a head start on optimising your site. Plus, we offer a free SEO consultation to discuss your needs and potential strategies. It’s an affordable way to start enhancing your online presence without stretching your budget. Get SEO expert insights and actionable tips in no time, and see how even small changes can make a big difference.
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SEO Audits London
Unlock the potential of your website with our specialized SEO Audits in London. Our comprehensive audits evaluate every aspect of your site’s performance, from technical SEO and keyword optimization to content strategy and backlink quality. We identify critical areas for improvement and provide actionable insights to boost your search engine rankings and online visibility.
If you’re looking for London SEO services, we offer the convenience of conducting these audits in person, providing a personalized and thorough analysis tailored to your specific needs.
SEO Health Audit FAQ's
A collection of questions we are often asked about our SEO Health Audit Service.
How long does an SEO Health Audit Take
The duration of an SEO audit can vary based on the complexity and size ...
The duration of an SEO audit can vary based on the complexity and size of your website. Typically, a thorough audit takes anywhere from one to two weeks. This time frame allows for a detailed analysis of technical issues, on-page elements, and off-page factors. For smaller websites, the audit might be quicker, while larger sites with extensive content and backlinks require more time for a comprehensive review.
Do you offer SEO audits nationwide?
Yes, Ignite SEO offers comprehensive SEO audits to clients nationwide. No matter where your ...
Yes, Ignite SEO offers comprehensive SEO audits to clients nationwide. No matter where your business is located, our expert SEO team can provide detailed assessments and strategies to boost your website’s rankings and overall online presence.
Do you offer a free SEO audit?
Unfortunately, our SEO agency does not offer a free SEO audit. However, our services ...
Unfortunately, our SEO agency does not offer a free SEO audit. However, our services are competitively priced and our advanced process ensures you receive a comprehensive evaluation tailored to your needs.
What is your SEO audit process?
Our audit services involves a comprehensive five-step approach:
Initial Assessment: Evaluating your ...
Our audit services involves a comprehensive five-step approach:
Initial Assessment: Evaluating your current SEO status.
Technical SEO Analysis: Checking site structure, speed, and mobile-friendliness.
On-Page Review: Assessing content quality, duplicate content, keyword usage, and metadata.
Off-Page Evaluation: Analysing backlinks and social signals.
Reporting and Recommendations: Your dedicated account manager provides a detailed report with actionable steps to improve your SEO.
Who can benefit most from website SEO audit services?
Anyone with a website stands to gain, but especially those already optimised. Regular SEO ...
Anyone with a website stands to gain, but especially those already optimised. Regular SEO audits ensure your site stays in top form, catching any issues before they impact your performance. Because your site is optimised, you want to keep it that way, ensuring a continuous competitive edge and consistent growth.
