Client
Shortland Horne are award-winning real estate agents based in Coventry. With over 150 years of combined experience, they’re exceptional at what they do and are one of the largest real estate companies in the area. They’re the property experts that can assist with property searches, selling your home and renting; whatever services you require, their expert team will be on-hand to find the right property for you.
When they came to us in 2016, they had never ranked on page 1 of Google and knew this was their main goal – after all, if only 0.62% of users clicked on the second page, they knew they were missing out on vast volumes of traffic. With this in mind, we began to formulate a Local SEO strategy to push their real estate website to the top of local search results and keep them ahead of their competitors.
Strategy
Shortland Horne are Coventry-based real estate professionals, so we understood that targeting this area would be an essential part of their strategy. We placed a high focus on Local SEO and began undertaking SEO keyword research that would push them to the top of Coventry SERPs. This would involve implementing a comprehensive content strategy to transform their search visibility for the primary keyword ‘Estate Agents Coventry.
Are you an estate agent & you want to increase your own SEO performance? Either book a SEO Consultation or check out our blog on SEO tips for estate agents.
The next step would be the technical aspects of their real estate website. Checking these and ensuring they were optimised would allow search engine bots to crawl their website more efficiently.
Finally, as the last part of their real estate SEO strategy, we would begin strengthening their website with a link-building campaign. Not only does this help improve a website’s DR, but it helps Google authenticate that their website is legitimate.
Combined, this search engine optimisation strategy produced incredible results! Shortland Horne has been on page 1 for several years as their website is fully optimised for search engines!
Campaign
Let’s take a look at how we got there:
We began by establishing a content optimisation strategy that targeted the primary keywords ‘Estate Agents Coventry. Our content team got work and created various fully-optimised key pages that included keywords relevant to their niche and location. These pages were then added to their website to move their website further up SERPs progressively.
Additionally, we found that their property listings were creating thousands of huge images on their website and forming technical issues. Not only did we fix these by running our SEO health audit, but we also made it easier for the Google search console to crawl and analyse.
Next, we targeted their links. In SEO, a website’s domain rating says a lot about the support it receives from other high-quality websites. When we began working with them in 2016, they had as little as 45 referring domains. However, we knew that it was vital to transform our client’s link profile, and they now have over 150! In this real estate SEO case study, building links allowed us to bring in more traffic and leads than all previous marketing efforts!
Our expert team also built various citations for their offices to help improve local SEO and Google My Business. Alongside keywords ranking for ‘Estate Agents Coventry’ & ‘Letting Agents Coventry, this allowed them to improve their local SEO. Below, you can see how well they rank in their local area, which will help them generate leads and attract prospective customers.
As the local Coventry pages were doing well, we recently ran a PR campaign for their expansion into Leamington Spa. This was possible due to the foundational work that had been done on their SEO Coventry campaign.
Results
Their SEO campaign ran over the course of a few years, so we were able to get optimal results. Not only have they dominated the SERPs for ‘Estate Agents Coventry’ for years, but they have received over 4 thousand website clicks and over 2 thousand website calls through their GMB alone.
To put this into perspective, to get the same lead generation for clients as we did, you’d have to spend thousands in Google Ads, as well as additional more on additional marketing channels. Shortland Horne’s most recent organic traffic statistics showed that they received over 7 thousand visitors a month with organic SEO! This was a marked increase compared to the two thousand they received when they joined.
Within 6 months, our business was listed in the top three for incredibly competitive keywords in our industry. I would certainly recommend Adam.
This case study is an excellent example of what search engine optimisation can achieve when implemented long-term. We believe in sharing our information to help grow your business, if you’re interested in more tips on SEO for estate agents, check out ‘SEO for Estate Agents: Top Tips and Strategies‘. Or if you’re intrigued to learn more about Ignite SEO’s results, click here for more SEO Case Studies.
Want to get the same results for your website? Contact one of our expert SEO consultants today!
