Your IT Department IT Company SEO Case Study

Located in Nottingham, Your IT Department has established itself as a leading IT Support Provider. Their comprehensive suite of services, from Cyber Security to Digital Transformations, has made them a preferred choice for many businesses. However, they were struggling to translate this offline reputation into an impressive online presence. When they started working with Ignite SEO in January 2022, they had a main goal: to transform their SEO strategy and improve their Local SEO.

Despite their excellent offline reputation and a broad range of services, Your IT Department’s online visibility was not reflective of their industry stature. They were often found on the second or third page of search results for many critical keywords, limiting their digital reach. Initially the client reached out for a FREE SEO Consultation, where we deep dived into their current performance & understood the goals for the business.

The primary goal was clear: secure a position on the first page of search results for a range of keywords, with “IT Support Nottingham” as the primary target. Additionally, we aimed to enhance visibility across the East & West Midlands, encompassing areas like Coventry, Birmingham, and Leicester.

Our approach was comprehensive, ensuring that every area of SEO was addressed to achieve the desired results:

Content Optimisation: Recognising the importance of content, we created highly optimised content for numerous area-specific pages. Each page was tailored to resonate with its target audience, ensuring it was both search-optimised and user-friendly.

Linking Strategy: A robust internal linking approach was adopted to enhance site cohesion and user navigation. Additionally, we built relevant citations focused on the target areas and acquired authoritative and niche-relevant links to bolster Your IT Department’s digital authority.

Press Release: To further build authority and trust, we undertook an international PR Campaign & managed to place the business on sites including Yahoo.

Technical Enhancements: The website underwent a series of technical improvements. This included:

• No-indexing irrelevant pages to ensure search engines focused on the most pertinent content.
• Deleting low-engagement pages to optimise the crawl budget, allowing search engines to prioritise key pages.
• Refining meta titles and descriptions for better search visibility.
• Developing a caching solution to enhance page load speeds.
• Implementing various schema types to provide clearer information to search engines.
• Overall improvements in page speed for a better user experience.

By addressing each of these areas with precision and expertise, we set the stage for a transformative digital journey for Your IT Department.

With a clear strategy in place, we embarked on the campaign. Each content piece was meticulously crafted, every link was strategically placed, and all technical enhancements were executed precisely.

The Outcome

• Rapid Progress: Since our campaign’s onset in January 2022, Your IT Department has made impressive strides in its online rankings. They now proudly hold numerous page 1 positions for IT Support across the Midlands.
• Significant Improvements: By July 2022, keywords that previously saw Your IT Department absent from the Top 100, such as “IT Support Birmingham”, “IT Support Sheffield”, and “IT Support Derby”, among others, had been turned around. They weren’t just appearing; they were dominating with page 1 rankings.
• Diverse Achievements: Our strategy wasn’t just about geographical rankings. We delved into sector-specific keywords, achieving page 1 rankings for niches like “IT Support For Recruitment”, “IT Support Construction”, “IT Support For Financial Services”, and “IT Support For Insurance Companies”.
• National Recognition: Beyond the Midlands, Your IT Department made its mark nationally. They achieved outstanding success with high-competition keywords such as “IT Consultancy” & “IT Consultancy Services”, now prominently featured on page 1. Their expertise in “IT Strategy” also didn’t go unnoticed, with significant improvements in rankings.