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As an estate agent, your website is one of your most powerful marketing tools. It’s a platform where you can showcase your property listings and attract potential buyers from all over the internet.
But if your website isn’t optimised for search engines, it may never be seen by those potential buyers. That’s where SEO for estate agents comes in.
Think SEO is dead? Check out our Estate Agents SEO Case Study who we generated over 2000 leads for.
SEO, or search engine optimisation, is the process of making your local directories or estate agent website more visible in search engine results pages (SERPs). By optimising your site for keywords that are relevant to your business, you can attract more visitors and boost your leads and sales.
But SEO isn’t easy. It’s a complex and ever-changing field, and it can be difficult to keep up with the latest trends and SEO strategies. Ignite SEO are experts in SEO for an estate agency, so we’re thrilled to share some of our tips with every estate agent seeking guidance.
SEO tips for a real estate agency
That’s why one of our SEO consultants put together this guide to SEO for estate agents. We’ll give you some essential tips and tricks that will help you optimise your site and get more visibility in the SERPs.
So, let’s get started!
What is SEO for an estate agency?
SEO for estate agents is the process of optimising local estate agent websites to rank higher in organic search engine results pages (SERPs), with the aim of attracting more visitors and generating more leads.
Your strategy will vary depending on your goals, but typically, it will involve optimising your site for certain keywords that are relevant to your business.
For example, if you’re an estate agent in London, you might want to target the keyword ‘property search for sale in London’, or ‘property listings in London’. Google Keyword Planner is a good place to start and find longtail searches of keywords and suitable corresponding meta descriptions.
To do this, you’ll need to ensure that your website platform is optimised for both on-page and off-page SEO, as well as mobile optimization.
On-page SEO refers to the optimisation of your website’s content and structure, while off-page SEO refers to the promotion of your site through link building and social media.
Both on-page and off-page tactics are essential for a successful SEO strategy, so it’s important for local businesses to understand how the principles work and how to optimise their sits to reach their target audience.
Why Is SEO for an Estate Agency so Important?
A good SEO performance for estate agencies is important in any industry, whether you own a restaurant, dentist or accountancy firm, its not exclusive to estate agents, a great estate agent SEO strategy will make your website or a property listing capture the interest of several people including tenants, landlords, sellers, and even buyers. Therefore, the main objective is to ensure that clients find your website before your competitors’. This is where SEO for estate agencies comes in, as it can have you ranking highly on search engines.
Why do Real Estate Agents need Search Engine Optimization?
Every real estate agent needs SEO. Our SEO agency for estate agents helps in improving the online exposure of the real estate agency by boosting your Google rankings on local search engine result pages. Therefore, searchers can easily discover your web pages when you are at the top.
Why is SEO important for marketing?
For real estate SEO companies, the importance of your own SEO for marketing must never be underestimated. The results that rank at the top of the local search results pages have approximately 80% of traffic flowing to them. Therefore, if your website can appear within the top 3 rankings, the number of visitors on your site increases which will lead to new prospective customers.
What is SEO for estate agents?
Search engine optimisation is a word that is used to describe the use of external and internal methods to increase organic traffic on your website and attract more potential customers.
How does SEO work?
SEO works by optimising your website to ensure that search engine algorithms easily find, crawl as well as index them. It uses methods such as link building, keyword research, and high-value content to make the website visible. Therefore, an SEO consultant that specialises in SEO for estate agents can implement strategies on how your website can appear higher in organic search engine results, giving your more visitors that are potential customers.
Real Estate SEO Ranking Factors
Real estate ranking SEO elements are taken into consideration when determining the position of real estate websites in local search engine results.
What are Google ranking factors?
These are the factors that search engine algorithms use when determining the ranking positions of websites in search engine result pages. Take, for example, when determining which websites should be prioritised as first, second, or third.
SEO ranking factor #1: Content
Quality content is required to get high rankings. This entails creating SEO Friendly Content that not only appeals to consumers but is also relevant to them. The term “quality above quantity” is an essential one to bear in mind while making decisions.
SEO ranking factor #2: Backlinks and off-page citations
Backlinks and off-page citations are two more essential ranking factors to consider. To get high rankings, you must have links pointing to your website from highly authoritative websites. In order to build backlinks, you must undertake a link building campaign. We recommend checking out our guide to link building. Another strategy to improve your search engine results is to have off-site citations that are accurate to your property business location.
SEO ranking factor #3: Technical SEO
Search engine results may be affected by having a website that is not well-technologically optimised. It might also be difficult for search engines to crawl your page. To ensure that your website ranks highly, technical SEO must be implemented to ensure that everything on your site is properly optimised. Among the factors taken into consideration are things such as metadata and alt tags; schema mark-up; page speed; and many other things.
SEO ranking factor #4: Page-Level Factors
When it comes to search engine optimization, page-level factors must be addressed to get good ranks. To do this, relevant keywords should be included in the title tags, description tags, and header tags. You must also take into consideration the length of the content on your sites. All of these criteria contribute to Google’s ability to interpret the content of your website.
SEO ranking factor #5: Domain Factors
Domain factors are additional ranking variables that search engines employ to determine where a website should appear in search results. Domain age, domain authority, URL, and other factors are taken into consideration. It is important to use exact match domains; in addition, optimising your URL to one that symbolises your business can help you rank higher in search results.
SEO ranking factor #6: Keyword Research
When it comes to ranking on search engines, keyword research is one of the most important things that you can do. You need to target keywords that are relevant to your business and that have a high search volume. In addition, you should also target long-tail keywords, which are more specific phrases that are less competitive. To conduct proper keyword research, we recommend either using a free or paid keyword research tool.
In a different industry, check out our guides here: Check out our tips on SEO for Restaurants, Accountants, Architects, Dentists, Car Dealers, Estate Agents and many more!
How to use local SEO
Local real estate SEO is a great way to make property businesses rank high on search engine result pages. That is why our team leverages local SEO ranking factors to boost the online exposure of your real estate business.
Google My Business
If you do not already have a Google My Business account, we will make sure to set one up for you. If you already have a Google My Business account, it will be reviewed to ensure that it is complete, accurate, and up to date.
Getting Reviews
Acquiring reviews is important since search engines will take into consideration your review profile when evaluating your rank in search results. These reviews also assist in distinguishing between excellent and poor sites, while also assisting prospective clients in discovering a wonderful local real estate business that suits their requirements.
Leveraging traffic from other sites
This entails identifying websites with high domain authority and a large volume of traffic, as well as connecting your website to their websites to increase your traffic.
Link Building To Your Real Estate Website
For a real estate agent SEO to be optimal, link building is essential to your online exposure and success. This assists you in gaining links to your website from other websites. This makes it very simple for users to browse between web pages that are similar to one another.
What is a hyperlink?
A hyperlink is a symbol, image, or text that points to another document or object.
What is Anchor Text?
Text that includes a hyperlink that redirects you to a different website is known as anchor text. This is often used for connecting two sources, such as linking your page to another URL, a document, or any other kind of content.
What Are Nofollow and Dofollow Links?
When it comes to backlinks, the terms “do follow” and “nofollow” are two different methods of determining links and informing Search engines how to connect the site you are linking to with your site.
A Dofollow link is a link that is included and helps in passing authority to a website.
A Nofollow link is a link that is included by does not transfer any authority or link juice to the page in question.
How Does Link-Building Work?
On your website, you may establish links in two different methods: external and one that is internal. As opposed to exterior link building, internal linking is simpler. Increasing the number of internal links on your website might assist you in improving your search engine optimisation. Updating a blog is one technique to improve the number of internal links. External links, on the other hand, may be earned by maintaining a high-quality website with relevant content. As a result, a website with a large number of backlinks will get high ranks in search engine results.
SEO Tips for Estate Agents
There are several tips that most estate agents need to use to make their website properly optimised for search engines.
Look At Your SEO Site Structure
The structure of your website refers to how the content on your website is arranged, connected, and displayed to the visitors of your website. Website structure is quite significant in search engine optimisation tactics.
The structure of a website aids in informing search engines such as Google about the pages on your website that are significant to visitors. Consequently, if your website is properly structured, search engine algorithms will have no difficulty locating relevant information to elevate your website’s ranking in search engine results.
Optimise Your URLs
For optimal SEO performance, your URLs need to properly customise your URLs. URLs may be short, but they carry a great deal of information, making them very crucial to optimise. URLs are responsible for notifying search engines about the context of a website as well as the goal. Make sure your URLs are simple to read, that your content is organised, and that your target keywords are included.
Blogging About Your Services
Blogs are a great approach to inform your visitors of the many types of services that you provide them with. Blogging assists you in establishing your website as a relevant resource. Blogs may also assist your website in achieving a high ranking in search engine results. Make certain that the blogs you publish are search engine optimised.
Page Speed
In search engine optimisation, understanding how to make your website pages load quickly is critical. Users are more likely to remain on your website if the pages load more quickly. Users, on the other hand, may abandon your site quickly if the pages do not load quickly enough, resulting in high bounce rates. The loading time of an ideal website should be at least 2 to 3 seconds. As a result, website performance has an impact on the user experience, online traffic, and search engine rankings. Use a website like GT Metrix or Pingdom to conduct a speed test.
Keyword Use on the Page
Using keywords on websites is a necessary part of any SEO approach. These are terms that are used to describe the information that you provide on your web pages. When visitors type search queries into search consoles, Google uses keywords to evaluate whether or not the content on your website is related to the queries they entered.
Implement Schema
Schema mark-up is a great way of making your website unique. Rich snippets, which are improved descriptions of your website, appear in search results as a consequence of the use of schema. Therefore, using schema mark-up will enable your website to be at a greater level than rival websites.
SEO Services for real estate agents
Search engine optimisation is a complex marketing strategy, sometimes it makes sense to hire an SEO service for an estate agents to manage your website’s SEO.
SEO for real estate agents can be a challenge. However, by using the tips and tricks in this blog post, you can make sure that your website is optimised for search engines and that your listings are getting the traffic they deserve.
If you’re looking for more leads, SEO for real estate agents is a must.
For similar guide we recommend you check out SEO tips for Accountants.
Frequently Asked Questions
How long does an SEO campaign last?
An SEO campaign might take anything from three to six months to complete. Results might be seen as early as two to three months after the campaign begins.
How much will a new SEO strategy/campaign cost?
The cost of an SEO strategy varies depending on the kind of marketing you want to implement. Some SEO efforts, for example, might cost as little as £300, while others can cost as much as £30000 or more. However, expect to pay anywhere between £80 to £200 per hour or £700 to £2000 per month.
Why is SEO for Real Estate Agents so important?
Search engine optimisation (SEO) is very important for real estate agents since it assists them in growing their online visibility, search engine ranks, as well as their client base.
Does SEO Work For Real Estate Agents?
Yes. SEO is effective for real estate agents as long as the right procedures are used when executing your search engine optimisation strategy. Because of this, it is critical to work with a real estate search engine optimisation business that has vast expertise on how to increase your exposure digitally.
Should I Invest in SEO or PPC?
Just like SEO, PPC is also a digital marketing technique. Even though pay-per-click marketing is an excellent marketing approach. When compared to pay-per-click advertising, SEO is a wonderful long-term investment. You will also save money since you will not have to pay any fees for your page to appear at the top of search engine results pages. When it comes to SEO, the emphasis is on attracting website traffic, but Pay per click is all about showing paid advertisements on search engine pages.
How is SEO for Real Estate Agents Different from Another Industry?
SEO for estate agents is a marketing approach that focuses on enhancing SEO for a real estate company to gain exposure in search results. Since it concentrates on employing search engine optimisation tactics to assist in linking estate agents with renters as well as landlords, it differs from the rest of the industry.
How Long Does SEO Take to Work?
The majority of SEO initiatives will begin to show apparent effects three months into the campaign, while others may take as long as six to twelve months to show results.
Do I Need an SEO Expert?
Yes. Every real estate broker needs the services of an SEO professional. Experts in search engine optimisation have a wealth of expertise about how to increase a website’s ranks; as a consequence, they will be able to use a variety of tactics to ensure that your website appears in search engine results.
What is seo for real estate agents
SEO for real estate agents is the process of optimising a website for Google search with the goal of earning higher web traffic levels and improving the visibility of listings.