SEO might seem like a difficult strategy to implement straight off the bat. For some people, just the sight of that little three-letter acronym can instil fear that sends them running back to lacklustre marketing strategies that don’t yield actual results. However, in today’s digital world it’s important to understand the role that SEO plays in modern business operations.
Affordable SEO services can help you to promote your business online, achieve better search rankings, and attract high-quality traffic, all leading to the ultimate goal: business success. SEO can make or break your website, so small business marketers must come to terms with what it is and how to implement it.
If you’re wondering how SEO services can help to rocket you to the first page of Google, you’re in the right place. In this article, we’ll explain everything you need to know about SEO, how it affects your site performance, and how SEO services can help. Pretty soon, you’ll be the expert!
Search engine optimisation (SEO, for short) is the name given to the practice of improving search engine rankings to increase the quantity and quality of traffic.
The ultimate goal of SEO is to increase organic (unpaid) traffic from search engine results pages (SERPs). Considering 93% of all online interactions begin with a search engine, SEO is crucial to online business success in today’s digital age.
To increase search engine rankings, marketers must focus on strategically optimizing their content. Factors like readability, content length, and link quality are just a few of the things that can impact your website’s SERPs rankings. But how do search engines decide which content ranks first in the first place?
Search engines feature bots that gather information regarding internet content. These bots crawl different websites to understand what their website is about. Then, the bots add optimised pages to an index, which is then fed through an algorithm to find the best results to match a certain query. Essentially, Google shows the best search results based on the search query.
Search engine algorithms are designed to display the most relevant and authoritative web design pages first. They’re designed to make the search experience efficient for the user, and rank content based upon various factors such as:
Taking these factors into consideration when defining your search engine optimization strategy will help your pages to rank higher in results pages, increasing visibility and boosting your brand authority.
With so many SEO tools out there, choosing the right one for your small business website can be challenging. Being an established SEO company, we have used a ton of experience with SEO tools. Here are some key things to consider when looking for affordable SEO tools to boost your company site rankings on Google and other search engines.
Before you commit to an agency you’ll want to make sure they’re credible. Get in touch with the SEO service and ask them for case studies that align with your website niche. This will give you a good idea about how they can help your business to achieve better Google and other search engine rankings.
in the same way that you’d search for online reviews about a product you’re in the market for, you should check online reviews to find the most highly rated affordable SEO service. Check what other clients had to say about the agency. Be sure to dig deeper than just the agency website, as they’ll likely only publish reviews in their favour.
Before you put your SEO needs into the hands of an unknown agency, get in touch with them and find out which tools they’re using. You can even ask them for a demo analysis with SEO tools to assess how the agency might strategise your SEO campaigns.
Quality content is what holds together an SEO strategy. When choosing the right SEO agency, ask them for content samples. This way you can evaluate the quality of the content they provide and see if it’s to a high enough standard. You can also check the agency’s site to discover more about the team providing content and SEO and whether they’re qualified.
SEO tools are used by marketers and business owners to achieve better search engine rankings. There are a variety of tools available that can be used for keyword research, backlink analysis, link building, insights into SEO competition, and more.
SEO tools cover a variety of considerations relating to search engine ranking to help businesses achieve top page results and increase traffic. When it comes to choosing the right SEO tools to incorporate into your digital marketing strategy, you’ll be spoilt for choice.
There are plenty of tools out there that cover a variety of SEO practices. Whether you’re looking for tools specific to link-building strategies, tools to make finding keywords a breeze, or comprehensive solutions, you’ll find plenty of affordable SEO services to help you to succeed online.
You’ll also find more comprehensive solutions that offer SEO packages to handle your SEO strategy as a whole. An affordable SEO agency like Ignite SEO is a great way to stay search engine optimised without breaking the bank. We offer an SEO framework that can be tailored to your business’s needs. We understand what Google values, and we want to share our knowledge.
Let’s take a look at some key areas search engine optimisation tools can help.
Keyword research and analysis tools help you to determine common search terms that relate to your website and what you have to offer. These tools can be used to determine short and long-tail keywords, so you can optimise your content to match exactly what users are searching for. Tools for analysing and researching keywords allow you to better plan your content, as they can help you focus on questions that your target audience is actively searching for answers to.
Your website’s content should feature keywords that match common search queries to increase traffic to your website. Whether its copy for a landing page, a social media post, or a blog article—keywords should be placed in titles, meta-descriptions, and in the content body itself to adhere to SEO best practices. That’s not to say that content that contains highly-ranking keywords is guaranteed to perform well. Not at all. Your content must be relevant, well-written, and unique to rank well in SERPs.
Backlinks can have a huge impact on how a page ranks in Google results. Backlinks are links to your site that another site includes within its content or other pages. When a highly-ranking site links to an article you’ve written or a product you’re selling, it can be great for business! Good links can make a huge difference in your search engine results rankings, but bad links can have a negative effect.
There are numerous SEO tools to help you monitor backlinks. Using these tools allows you to understand which sites are linking to your competitors, revealing opportunities for potential links to your site. Backlink analysis tools also enable marketers to understand whether current external links to their site are in line with white hat or black hat link building activities.
Some SEO tools allow you to measure and analyse the traffic to your site. They measure how often users visit your site, how they get there, and how they navigate it. What’s more, they can also reveal important information about which keywords users are searching for on Google or another search engine that cause them to land on your page.
Once you understand how people are interacting with your site and getting there in the first place, you can make data-driven decisions to implement an SEO campaign that improves your SERPs rankings.
Some specific SEO tools measure and analyse data gleaned from social media networks like Facebook, Twitter, or Instagram. These tools reveal how many people are viewing your blog, product pages, or other domain sub-pages, as well as how often they’re linked to social media pages.
Moreover, these tools can be used to identify social media trends by identifying commonly searched keywords.
Here at Ignite SEO, we take a unique approach to SEO to make sure you achieve the results you deserve.
Here’s a quick low-down on how we can ignite your organic search rankings (excuse the pun) and take your business to another level. Our approach revolves around our SEO Success Framework. Comprised of five steps, our SEO Success Framework is proven to get your site to the first page.
Before we dive right into optimizing your web pages, we’ll come up with a plan that takes into account your goals and long-term objectives. First of all, we’ll ask you to fill out an onboarding questionnaire that’ll help us better understand your needs and what you want to get out of incorporating SEO into the fabric of your business. While you’re busy filling that out, we’ll be busy conducting data and competitor analyses to form the basis of your reports. We’ll also be preparing for our first meeting, where we’ll help you to understand everything we can do for you.
After that, it’s on to step two.
In the second phase of our SEO framework, we’ll start interpreting all of the data we’ve collected and start conducting those all-important audits. We leave no stone unturned. That’s why we do a technical SEO audit, site quality audit, and take a look at the quality of your on-page optimization efforts. This will allow us to get a comprehensive overview of your site to better understand how we start working our magic to improve it. Then, we’ll start conducting in-depth keyword research as we research your competitors—we’re good at multitasking.
Armed with all of this data about your site, we’ll start making all of the technical adjustments necessary to improve your site usability. We’ll also start to fill the keyword gaps and start creating fully-optimised content and web pages to improve your rankings and boost organic traffic.
The next stage in our framework involves conducting link prospecting and outreach to secure those all-important backlinks. We’ll conduct an audit on several websites to get a comprehensive grasp of your industry and common search criteria linked to it. Then, we’ll get in touch with them to secure backlinks that boost your rankings on Google and other search results pages.
We know the job isn’t over once we’ve done all that. That’s why the last stage in our framework involves monitoring and reporting on your site performance and making any necessary adjustments to ensure the highest quality of optimization. SEO is constantly evolving, which is why we never let our guard down when it comes to staying on top of digital trends and optimization best practices.
There are 1.74 billion websites on the internet. The quality of a site’s SEO is what enables search engine providers like Google to sift through an incredible amount of content and rank them according to the latest algorithm updates. Integrating SEO practices into your digital marketing strategy can make the world of difference to your website rankings and performance.
Some major advantages of search engine optimisation include:
If you’ve got plenty of time on your hands, learning the ins and outs of effective SEO is an achievable—even fun—task to assign yourself. However, as your business grows you’ll likely have more and more responsibilities. If you’d rather leave it to the professionals to ensure your site gets the TLC it deserves, then look no further than Ignite SEO.
The team at Ignite SEO has helped hundreds of small businesses to improve their SERPs rankings, boost traffic, and increase revenue through its unique SEO Success Framework. If you’re looking for affordable services to help you reach the first page of Google, then Ignite has you covered.
Want to know more about how Ignite can help you to implement an SEO strategy that drives results? Book a free consultation today.
Aside from Local and National SEO services, Ignite SEO can also provide an Enterprise SEO consulting service for larger customers who need a fully-tailored and always-evolving SEO landscape.
Unlike our Local and National services, Enterprise SEO customers are not restricted to pre-agreed keywords. Instead, Ignite will work alongside you on a retainer basis that can target long-term goals to help your business achieve them, along with considering the amount of time it will take to achieve these business goals.
In this affordable Enterprise SEO package, we still include Link Prospecting and Link Outreach. However, we require clients to keep aside a part of their budget for Link Acquisition, as it is not included in the overall package. This provides our team with greater flexibility when it comes to new target keywords, making it easier to adjust and evolve the campaign to best suit your Enterprise SEO needs and deliver the reach your business needs.
In today’s digitally-driven world, SEO is no longer optional. If you want to succeed, you’ll need to find the right SEO strategy that works for you. Whether you opt to implement these practices yourself or invest in an affordable SEO agency like Ignite SEO as an alternative, effective SEO is a crucial tactic for driving organic site traffic.
On-page SEO does exactly what it says on the tin—it focuses on search engine optimization for website pages. This includes page features like title tags, meta-descriptions, image alt-text, and URLs. It also takes into account the relevancy of the on-page content. If it’s not relevant to the keyword, Google won’t like it and you’ll likely be penalised. This kind of SEO is all about ensuring searchers receive results that are truly relevant to what they’re searching for.
Key elements involved in on-page SEO include:
This type of SEO can impact your search rankings just as much as on-page SEO. Although you might not have direct control over these elements (as they don’t take place on your website) there are some SEO best practices you can follow to ensure these factors are working in your favour.
Your site needs to be legitimate and trustworthy. SEO services focus on helping you build an authoritative site with quality backlinks from websites with high domain authority rankings. It’s important to take the right approach here, as some link building strategies can quickly become spammy and negatively impact your site rankings. Make sure your strategy is about building relationships with people who create high-quality content and building links through them or guest posting.
The best way to improve your off-page optimization for search is to create valuable, high-quality content that people want to engage with. When users share and like that content, you’ll start seeing the effects off-page SEO can have.
Local SEO is all about—you guessed it—improving your search rankings for local search results. The majority of website traffic for small businesses is from local sources, so marketers must focus on local search engine rankings.
Local SEO is all about ensuring your page is one of the top features Google or other search engines list in local search results. It involves being listed on Google My Business along with other SEO practices to direct their strategies to a nearby target audience.
Local SEO can be tricky, which is why it’s a good idea to look into affordable local SEO services to help you to make sure you’re maximising the potential of your marketing strategies. It involves using a local search engine optimization strategy for backlinks and website content, as well as becoming listed on Google My Business and other directory listings.
What if you’re not optimizing a regular website but your business’s eCommerce site? You’ll need to know about eCommerce specific SEO. This is the process of ensuring your online store is visible in SERPs. When people Google search for the products they’re looking for, you’ll want to ensure your offerings appear in those results. This way, you can increase website traffic and boost your sales as a result.
SEO for eCommerce websites involves following regular on-page optimization techniques as well as some techniques that are specific to online retail spaces. For instance, with eCommerce SEO, category pages hold more importance that other SEO elements—so you should pay them special attention.
Key factors of eCommerce SEO practices include:
An effective SEO strategy isn’t all about ensuring you’re publishing a constant stream of great content or attracting quality backlinks. For small businesses, it’s also important to consider the impact of technical SEO. Technical SEO involves things like improving page load speed, ensuring your website is mobile-friendly, fixing site errors, and optimizing internal links to improve index rankings.
Technical SEO can be challenging, as it requires more technical know-how and more resources than regular SEO practices. If you don’t have time to deal with the technical side of things, there are plenty of affordable SEO services that can help small businesses to create strong technical foundations that lead to better user experiences.
Video marketing is one of the best ways for any small business to achieve better search engine rankings. With 81% of businesses actively investing in video as a marketing tool, it’s important to ensure any video content you publish is optimised to index and rank on SERPs.
Video SEO practices include:
Services like Ignite SEO offer various services at affordable prices. Many reputable services enable you to choose the right methods to grow your business.
Yes, an SEO company can be well within the budget of any small business. When it comes to choosing the right agency for your business, you’ll need to check out different pricing options to find one that works for you.
SEO can be free, to begin with, as long as you research the right strategies and tactics you’ll be able to incorporate SEO practices into your online marketing plan. However, it’s important to note that if you want to get more out of your SEO efforts you’ll need to invest in the right tools to help you track and analyse your website performance. Some commonly used tools like Google Keyword Planner are free to use, whereas others come at a monthly or yearly cost.
SEO is definitely worth it in 2021. As we move further into a digital age, where an increasing number of business operations have been transferred online, it’s what can set your business apart from the rest and drive long-term results.
Google doesn’t make it easy to achieve the number one rank. There’s no simple answer we can provide that’ll tell you how to get to that in-demand spot, but following SEO best practices or hiring an agency can definitely help. Among other things, you’ll need to create valuable, highly-optimised content that targets the right keywords.
SEO content refers to content that’s optimised for search engines like Google, Bing, DuckDuckGo, etc. It’s content that’s created to rank highly in SERPs. When sites like Google crawl and index your site, they look for valuable content and relevant keywords to determine the authority and ranking of the page.
To cut a long story short, SEO is an important aspect of digital marketing as it’s what makes your website more visible to searchers, opening up more opportunities to reach quality traffic and convert them to customers.
There are many different types of SEO. The most important ones to consider for your site include on and off-page, local, technical, eCommerce and video SEO. Depending on the type of site you’re operating, you’ll need to consider which types of SEO are most relevant to your business’s goals and objectives.