Table of Contents
According to recent studies, 70% of SEO experts agree that domain authority is more crucial than ever for ranking well in search engine results. Looking to improve your SEO with effective link building strategies? This guide breaks down the best types of link building to help you attract high-quality backlinks and boost your website’s performance in 2025.
TL;DR:
- Focus on diverse link building strategies.
- Prioritise high-quality content.
- Engage in strategic outreach.
- Build and maintain strong domain authority.
Before we jump to heavily into our list of 7 effective link building strategies for 2025, let’s take a minute to cover the basics about what link building actually is & why its important to build backlinks to your website.
Understanding Link Building
What is Link Building?
Link building is the process of acquiring high-quality backlinks from other websites to increase a website’s authority and ranking in search engine results. It involves creating content that is valuable and relevant to other websites, and then reaching out to those websites to request a link back to your own website. Link building is an important part of search engine optimisation (SEO) because it helps search engines understand the relevance and authority of a website.
In essence, link building is about establishing your site as a credible and authoritative source in your industry. When other websites link to your content, it signals to search engines that your site provides valuable information, which can improve your rankings. High-quality backlinks are particularly important, as they come from reputable and relevant websites, further boosting your site’s credibility.
Why Build Links?
Building links is essential for SEO because it helps search engines understand the relevance and authority of a website. When a website has a large number of high-quality backlinks, it is seen as more authoritative and relevant by search engines, which can improve its ranking in search engine results. Additionally, link building can help drive traffic to a website and increase its visibility online.
High-quality backlinks act as endorsements from other sites, indicating that your content is trustworthy and valuable. This not only improves your search engine rankings but also drives organic traffic to your site. Moreover, a robust link building strategy can enhance your brand’s visibility and reputation, making it easier for potential customers to find and trust your business.
Always Start With Foundational Link Building
Foundational link building is the bedrock of any successful SEO strategy, ensuring your website has a strong, credible presence in search engines before scaling to more advanced tactics. By establishing key entity signals and building trust with Google, foundational links create a solid base that helps your website gain authority and visibility. As Adam Collins SEO explains in the video below when interviewed by Majestic SEO, focusing on foundational link building and entity development is crucial to long-term SEO success.
- Key Types of Foundational Links:
- Social Profiles – X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, etc.
- Business Citations – Yelp, Foursquare, ZoomInfo, PitchBook, BBB, etc.
- Reference Sites – Wikipedia, Reddit, Quora, Crunchbase, Similarweb, IMDb, etc.
- Press Releases – Yahoo, PR Newswire, etc.
- Web 2.0 Properties – Medium, Blogger, HubPages, Substack, LiveJournal, etc.
- Review Sites – Trustpilot, TripAdvisor, Reviews.io, Yell, etc.
- Digital PR – Interviews, media features, syndicated articles, etc.
These foundational links not only reinforce brand legitimacy but also serve as critical stepping stones for future high-authority off-page SEO link-building efforts.
Key Takeaways
- Content-based link building, including data-driven studies, infographics, and interactive content, remains crucial for attracting organic backlinks.
- Effective outreach strategies like guest posting, broken link building, and link reclamation are essential for acquiring high-quality backlinks through personalised communication.
- Incorporating video content, leveraging digital PR, and engaging in social media are vital tactics to enhance link building efforts in 2025.
1. Content-Based Link Building
Content-based link building is all about creating high-quality, valuable content that naturally attracts backlinks from other websites. In 2025, this strategy remains a cornerstone of effective SEO. With search engines prioritising valuable and engaging content, link builders must focus on producing white hat assets that others find link-worthy.
There are several ways to create content that attracts links organically. These include publishing data-driven studies, crafting compelling infographics, and developing interactive content. Each of these methods offers unique advantages and can significantly boost your link building efforts.
Publish Data-Driven Studies
One of the most effective content-based link building strategies is publishing data-driven studies. Conducting proprietary research and sharing unique data can attract backlinks from authoritative sources. Surveys that reveal compelling or controversial findings are particularly effective at generating backlinks, as journalists and bloggers often seek engaging stories for their audience.
Embedding visual elements like charts and graphs in your studies can further increase link acquisition, with attractive visuals leading to 2-3x more links. Presenting data in a visually appealing and easily digestible format increases the likelihood of others referencing and linking to your study.
Create Infographics
Infographics are a powerful tool for content-based link building because they simplify complex information and make it more shareable. A well-designed infographic with engaging visual elements can significantly increase the number of backlinks you receive. For instance, creating a better version of an outdated infographic can generate thousands of backlinks.
Effective infographic pitching involves personalising your outreach by mentioning similar infographics the target site has shared previously and providing a link to your new one. This approach increases the likelihood of your infographic being featured and linked to by relevant sites.
Developing engaging and informative content, such as infographics or comprehensive guides, encourages others to link to your site naturally. If you’re based in London, our specialised Link Building London services can help amplify your content’s reach.
You can find affordable designers on sites like Fiverr.com
Develop Interactive Content
Interactive content, such as calculators and quizzes, is another excellent way to attract backlinks. These engaging formats increase user interaction and can be highly effective in content marketing. Quizzes, in particular, appeal to niche audiences, making them more likely to generate backlinks from niche bloggers.
While creating interactive content often requires collaboration with designers and developers, the high barrier to entry makes well-executed interactive content highly linkable. Personalising your outreach and explaining the value of your interactive tool can further enhance your link-building efforts.
Additionally, you can leverage tools like Loveable.dev to create interactive tools with AI and zero coding skills, making the process more accessible.
2. Outreach-Based Link Building
Outreach-based link building involves proactive communication to acquire high-quality backlinks. This strategy is essential for building links through personalised outreach, effective pitching, and relationship building with relevant websites. In 2025, outreach remains a vital component of any successful link-building strategy.
Key outreach techniques include guest posting, broken link building, and link reclamation. Each of these methods requires a tailored approach to ensure maximum effectiveness and the acquisition of valuable backlinks.
Guest Posting
Guest posting is a tried-and-true method for building links while enhancing your authority in your niche. By contributing high-quality content to relevant sites, you can secure valuable backlinks through guest posts. Always target high-quality sites for guest posting opportunities to maximise the value of the backlink.
Personalised outreach is crucial when pitching your blog post topics. Highlight unique insights and provide valuable information tailored to the target site’s audience. Limiting the number of backlinks in your guest post to one can also improve its SEO effectiveness.
Contributing high-quality content to reputable websites in your niche can earn you valuable backlinks and expose your brand to a broader audience. For a deeper dive into effective link-building techniques, refer to our Link Building Guide.
Broken Link Building
Broken link building is an effective strategy for securing links by finding and replacing broken links with relevant content. No one wants broken links on their site, so offering a solution can be highly appealing to site owners. Use tools like Semrush’s Link Building Tool and Ahrefs’ Content Explorer to find broken links.
Mention the outdated link and provide a new resource link when reaching out to site owners. Personalise your pitch by highlighting what makes your content great and why it fits the site owner’s audience.
Identifying broken links on other websites and suggesting your relevant content as a replacement can be a mutually beneficial way to acquire backlinks. To ensure a thorough approach, follow our Link Building Checklist, Strategies, and Tactics.
Link Reclamation
Link reclamation is the process of recovering lost or unlinked organic mentions. This strategy can significantly improve your SEO efforts. This process can enhance the value of brand mentions into backlinks, improving search visibility and authority. Use tools like BuzzSumo or Google Alerts to find unlinked brand mentions efficiently.
When contacting users who have mentioned your brand, thank them for the mention and kindly request to add a link to your site. Provide the hyperlink to the text where your brand was mentioned to facilitate the process.
3. Video Content Link Building
Video content is becoming increasingly important for link building in 2025. With studies showing that video content can significantly increase organic traffic, it’s clear that incorporating video into your link building strategy is essential. Not only does video content improve engagement, but it also attracts high-quality backlinks, which are crucial for SEO.
There are several ways to leverage video content for link building, including embedding videos in articles, creating video tutorials, and hosting webinars. Each of these methods can help you secure valuable backlinks and enhance your SEO efforts.
Embed Videos in Articles
Embedding videos in your articles can significantly boost engagement and attract organic traffic and backlinks. Educational video tutorials, in particular, are likely to be referenced by other sites, increasing your chances of earning links. In fact, posts with videos earn more backlinks and see a 157% boost in search traffic, according to Search Engine People. Hosting webinars can also draw in attendees who may share the content, thus expanding its reach.
Overall, embedding videos enhances article engagement, making them more likely to be linked to by other platforms. This strategy effectively bolsters your SEO efforts and helps you build a stronger backlink profile.
Create Video Tutorials
Creating educational video tutorials provides significant value, as these resources are often deemed useful and are more likely to attract backlinks from various sites. Video tutorials engage users and maintain their attention, which is crucial for effective link building and SEO.
Hosting webinars can complement your educational video tutorials by allowing you to generate backlinks through engagement with attendees and sharing by participants. This combined approach can enhance your link building strategy and improve your search engine rankings.
Host Webinars
Hosting webinars is a fantastic video strategy for link building, as attendees often link back to the content. Successful events often lead to increased links from recap blog posts, further enhancing your backlink profile.
Having a dedicated page on your site for webinars is an effective strategy for hosting. This approach not only engages attendees but also often results in links from participants who share the event content.
4. Resource Page Link Building
Resource page link building involves acquiring high-quality backlinks by getting your content featured on resource pages. These pages link out to useful content, making them valuable targets for link building. This strategy can significantly enhance your website’s authority and improve your search engine rankings.
The process of resource page link building includes finding relevant resource pages and pitching your content for a backlink. By targeting resource pages, you can secure high-quality backlinks that boost your SEO efforts.
Identify Relevant Resource Pages
Identify potential resource pages by searching for terms like ‘your industry’ + intitle: or inurl:resources. Using search modifiers combined with your keywords can help you find relevant websites with resource pages.
When evaluating the quality of a resource page, consider factors such as Page Authority, URL Rating, and estimated organic traffic. This evaluation helps ensure that the quality links you acquire are valuable and contribute to your SEO goals.
Pitch Your Content
Effective pitching is crucial for securing backlinks from resource pages. Personalise your outreach message to highlight the value of your content and convince the target site that your resource fits their audience. Mention that you found their resource page helpful and suggest adding your resource to it.
Facilitate linking to your content by making it easy for others to add your link. Providing clear instructions and a hyperlink can increase the likelihood of your content being featured and help generate links, including relevant links.
Getting your content listed on resource pages or directories relevant to your industry can enhance your site’s authority and visibility. For agencies looking to expand their offerings without additional overhead, our White Label Link Building solutions provide an efficient pathway.
5. Digital PR and News Link Building
Digital PR and news link building involve leveraging media coverage and current events to acquire high-quality backlinks. This strategy enhances brand visibility and reputation through strategic online engagement. In 2025, digital PR remains a powerful tool for building links and improving search engine rankings.
Key tactics in digital PR include press releases and reactive PR. These methods help you secure backlinks from news outlets and capitalise on trending topics to boost your link building efforts.
Press Releases
Press releases can generate backlinks if they are timely and newsworthy. Journalists play a crucial role in backlink generation by potentially picking up the release and writing about it.
Crafting a compelling press release significantly increases the chances of gaining media coverage. Ensure your press release includes essential elements such as a headline, date, company name, description, key highlights, about the company, and contact information.
Reactive PR
Reactive PR involves timely responses to current events to leverage media interest for backlinks. This strategy can greatly enhance your brand’s visibility and authority when executed correctly.
When pitching a new piece of content related to news, mention the latest report, explain your content’s relevance, and link to it. Utilising reactive PR helps in acquiring backlinks and positions your brand as a relevant player in the news cycle.
6. Social Media and Community Engagement
Social media and community engagement play a crucial role in link building by enhancing visibility and attracting backlinks through increased audience interaction. In 2025, active involvement in social media and online communities is essential for effective link building.
Sharing content on social media and engaging in online communities are two effective strategies for leveraging social platforms to build links. These methods help you connect with your audience and earn valuable backlinks.
Share Content on Social Media
Sharing content on social media platforms like X, Facebook, LinkedIn, and Pinterest can significantly boost your link building efforts. Followers on social media are more likely to link to your content when engaged with regularly.
Utilising humour related to current hot topics can lead to serious backlinks. Tools like Scoop.it can also drive traffic and build nofollow links.
Engage in Online Communities
Participating in discussions on community forums can create opportunities for natural backlinks to your site. Building relationships through online engagement can lead to reciprocal linking opportunities among community members. Engaging in niche communities can significantly enhance traffic and exposure to your content.
This approach is vital for link building as it helps boost your site’s visibility and attract backlinks.
7. Collaboration and Partnerships
Collaboration and partnerships are powerful strategies for building links by leveraging relationships with other businesses, organisations, and influencers. In 2025, these collaborative efforts can lead to mutual benefits, such as shared resources and wider audience reach, enhancing link building opportunities.
By partnering with influencers and conducting joint ventures, you can earn valuable backlinks and boost your SEO efforts. These partnerships help you tap into new audiences and establish your brand as a credible and authoritative source.
Partner with Influencers
Collaborating with influencers can significantly enhance your content’s reach and earn backlinks from their followers and networks. Influencers have established audiences that trust their recommendations, making their endorsements valuable for link building.
Engaging with influencers involves creating content that aligns with their interests and resonates with their audience. By doing so, you can secure backlinks from their social media accounts and other platforms, boosting your SEO efforts.
Conduct Joint Ventures
Joint ventures with complementary businesses provide mutual benefits, such as shared resources and wider audience reach, enhancing link building opportunities. By collaborating through joint ventures, businesses can cross-promote content, resulting in increased exposure and potential for earning backlinks from each partner’s audience.
Partnering with influencers within your joint venture can lead to valuable backlinks, as influencers share content with their established audience, boosting visibility and credibility.
8. Unlinked Brand Mentions and Reviews (Always best to overdeliver)
Find Unlinked Mentions
Unlinked brand mentions are instances where websites refer to your brand without including a link to your site. Finding and reaching out to these websites can be a great way to acquire new links and improve your website’s authority. To find unlinked brand mentions, you can use tools such as Google Alerts or Ahrefs to monitor mentions of your brand online. You can also use social media listening tools to track mentions of your brand on social media platforms.
Once you have identified unlinked brand mentions, you can reach out to the websites and ask them to include a link to your site. This can be done by sending a friendly email to the website owner or by using a tool such as Ahrefs to automate the outreach process. Personalizing your outreach and explaining the value of linking to your site can increase the likelihood of success.
It’s also important to note that not all unlinked brand mentions are created equal. You should focus on reaching out to websites that are relevant to your industry and have a high authority score. This will help you acquire high-quality links that will improve your website’s authority and ranking in search engine results.
Summary
In summary, mastering the art of link building in 2025 involves a combination of various strategies. From content-based and outreach-based link building to leveraging the power of video content, resource pages, digital PR, social media, and collaborations, each method offers unique advantages. Implementing these strategies will help you secure high-quality backlinks, improve your search engine rankings, and drive more organic traffic to your site.
As you embark on your link building journey, remember that consistency and creativity are key. Continuously create valuable content, engage with your audience, and build meaningful relationships with other websites and influencers. By doing so, you’ll establish a strong backlink profile and achieve long-term SEO success. Happy link building!
Frequently Asked Questions
What Types of Link Building Work in 2025?
The most effective link building strategies in 2025 focus on quality, relevance, and authority. Key methods include:
- Digital PR – Earning links from news sites and industry publications.
- Editorial Backlinks – Naturally placed links in high-authority content.
- Niche Edits – Adding links to existing, relevant content.
- HARO & Expert Quotes – Getting featured in journalist requests.
- Linkable Assets – Creating high-value content like reports, tools, or guides.
- Strategic Guest Posting – Writing for authoritative sites in your industry.
- Authority Partnerships – Collaborating with trusted brands for mutual links.
Avoid outdated tactics like spammy directories or excessive low-quality guest posts.
What is content-based link building?
Content-based link building is a strategy that focuses on creating high-quality, valuable content designed to attract backlinks naturally from other websites. By producing link-worthy assets like infographics or studies, you enhance your site’s authority and visibility.
How can I find broken links for broken link building?
To effectively find broken links for broken link building, utilise tools like Semrush’s Link Building Tool, Ahrefs’ Content Explorer, and Check My Links. These resources enable you to identify broken links on relevant sites, allowing you to present your content as a valuable replacement.
What are the benefits of embedding videos in articles?
Embedding videos in articles enhances engagement and improves SEO by attracting backlinks from other websites. This can lead to increased visibility and a more effective content strategy.
How do I pitch my content to resource pages?
To effectively pitch your content to resource pages, personalise your outreach by emphasising the value it offers to their audience and highlighting how it complements their existing resources. Acknowledge the usefulness of their page while suggesting your content as a beneficial addition.
What is reactive PR and how can it help with link building?
Reactive PR is a strategy that capitalises on current events to generate media coverage and backlinks, enhancing your brand’s relevance and authority. By engaging with timely topics, you can secure valuable links from news outlets and improve your overall link-building efforts.