01. Plan
If you fail to plan, then you plan to fail. Planning is an essential part of any SEO service, setting up the project to facilitate its future success. During the “Plan” phase of our SEO framework, you will be asked to complete a “New Client Discovery Questionnaire” so our team clearly understands your business objectives. Behind the scenes, our team will be conducting data analysis & competitor research while preparing for your kickoff meeting.
Performance Analysis
Before undertaking any new SEO campaign, it’s crucial we understand where you currently are. Understanding your historical data will help guide our strategy. We look at SEO data from GSC, Google Analytics & AHREFS.
Onboarding Questionnaire
Without question, you know your business better than anybody. This is why we have all of our customers undertake an onboarding questionnaire so my team is fully aware of your companies strengths & weaknesses.
Competitive Analysis
Our analysts will spend time reviewing the top performing websites in your industry. Understanding what makes one website succeed & another struggle is vital information for the campaign.
Kickoff Call
Now we have reviewed your current performance, analysed your competitors & understand your businesses strengths and weakness from the onboarding questionnaire, we are ready to discuss strategy!
02. Analyse
During the “Analyse” phase of our SEO framework we conduct a number of audits including our Website Quality Audit. This audit crosswalks 4 data sources including Google Analytics, Google Search Console & AHREFS. Our team then manually audit each page on your website, categorise & assign action items for improvement.
We conduct extensive keyword research on your target topics, use machine learning algorithms to cluster keywords & produce a unique Project Roadmap that will act as your content strategy for the coming campaign.
Technical Audit
Not all websites are built to rank well in Google, in fact, almost all completely ignore Google guidelines. This is why we run a technical audit on the site to find any issues before they become a problem.
Local SEO Audit
Our local SEO customers will receive a full local SEO audit of their Google My Business. Our team will look at a number of core ranking factors, report back on the findings & create a local strategy to help improve local visibility.
Keyword Research
At Ignite SEO, everything we do is data-driven, there is no point optimising your website for keywords that are either unachievable or not searched at all. We undertake keyword research to find primary & secondary keywords to target as part of the Project Roadmap.
Keyword Gap Analysis
Often your competitors will have pages & blogs driving traffic to their website that you do not. We analyse your direct competitors to discover new opportunities for pages on your website.
Content Roadmap Strategy
Now we understand which keywords to optimise for, we will set up your tailored “Content Roadmap”. Your roadmap acts as an agreed-upon strategy, that helps keep track of monthly deliverables.
03. Create
The “Create” phase of the SEO Success Framework is powered by the data collected in earlier stages & is where we take ACTION on your agreed “Project Roadmap”. This will often consist of new pages being added to the site or existing pages being audited, expanded & improved. At Ignite SEO we use AI tech & data to determine how long a piece of content should be, which words to use & how many times. We use this data to make your content shine. All data is extracted from your competition who rank in the top positions.
New Content
Topical relevance is a crucial aspect of SEO. If there are topics your competitors are speaking about & you are not, there is a gap in content that needs to be filled in order to compete in Google. This helps build relevance & most importantly drive new traffic to the website.
Content Expansion
Our team of SEO specialists audit each page within your project roadmap. Using our proprietary content expansion strategies & the latest in AI software we help dramatically improve existing pages producing content that Google loves.
Social Fortress
As part of each SEO campaign, our team establish key social media properties, this helps your website to build trust with Google. Our team then syndicate posts to automatically share across multiple platforms.
GMB Optimisation
Optimising your Google My Business is crucial for local SEO rankings. Our team will ensure your GMB is fully populated & begin implementing a tailored campaign to increase GMB rankings.
04. Promote
With your website now optimised and fresh SEO content being regularly created, it’s time to move onto the promotion phase of our SEO Success framework, which involves link prospecting and link outreach. During the link prospecting process, we will find and audit a variety of websites that are relevant to your industry and search criteria. Next, during link outreach, we personally will contact these websites to secure you a link back from their site. The link prospecting and link outreach processes are arguably considered to be some of the most difficult and important aspects of any SEO service; however, they form a vital part of the overall success of your SEO and so cannot be ignored.
Link Prospecting
Building the right type of links can make or break your campaign. We analyse your competition & the industry to discover the right type of links to target throughout the campaign.
Link Outreach
Once we know who to target, Ignite SEO’s outreach team pitch hundreds of prospective website owners to link back to your website.
Press Release Distribution
Press Releases are an effective marketing strategy when improving a sites SEO performance. PR distribution helps build your reputation, gain media coverage & therefore indirectly benefits your SEO.
Citation Audit & Building
Citations play a vital role in helping your business achieve more visibility within search engines. Quite simple, a citation is a reference to your businesses name, address & phone number (NAP). As part of your SEO campaign, our SEO team will complete a full citation audit, building new citations & providing information on any historical incorrect listings.
05. Report
Transparent, honest, real-time reporting is at the centre of our campaigns & is achieved during the “Report” phase of the SEO Success Framework. You will be given a unique URL to your dashboard at the start of the campaign. SEO is a constantly evolving environment, and so reporting is essential in order to highlight subtle changes that could be occurring and to keep you ranking highly for your target keywords.
Live Reporting
Transparency is key to each SEO campaign we undertake. Each customer has access to a dedicated dashboard. Within the dashboard you will have full visibility over key metrics including traffic, domain rank, referring domains, keyword tracking & conversions.
Quarterly Deep Dive
Each quarter your project manager will meet virtually with you to deep dive into current performance & put in place action items for the next quarter. This acts as the perfect opportunity to raise any concerns & adjust the strategy.
