Escape Live is a brand of escape rooms, and other social activity style group games, that works online. Making use of zoom and other web based group call apps, Escape Live bring the fun of team based activities such as escape rooms to the virtual space. Local businesses, no matter where they work from, if they have an office or not, can work together to solve Escape Live’s escape rooms and puzzles.
Their main goal was simple, they wanted to rank highly in local search results such as Birmingham and Coventry for the phrase Escape Rooms.
They came to Adam Collins (CEO of Ignite SEO Agency) in 2016, already consciously looking at ways to give their website the best start it could have by implementing SEO tactics and web design. As a result, we worked with them from their launch of their online brand to the present day, finding ways to help them rank high whilst gaining consistent organic traffic.
Their main goal was simple, they wanted to rank highly in local search results such as Birmingham and Coventry for the phrase Escape Rooms. These local search results had a high volume of traffic, so they were a good target. On top of the ranking, branding was also important for them. The overall aim, to get organic search results and local rankings.
With these two factors in place, we began to formulate a strategy.
We started this strategy with a website redesign, looking at what can be done to maximise pages and make them optimised for SEO. We also ran some important keyword research for the field to find relevant keywords and keyword rankings. With this Keyword research, we could redesign the website with a clear strategy and intent that would bring in organic search results.
Having high authority sites such as Yahoo News linking to their website would really push some authority power over to the site ranking; furthermore, we drew up a link strategy to establish some vital backlinks to the site to push Escape Live as an authority in the space.
With it being a newer company, we knew we wanted to launch a PR campaign to push some high domain links towards the site, this would help the search results to see the site as more important. Having high authority sites such as Yahoo News linking to their website would really push some authority power over to the site ranking; furthermore, we drew up a link strategy to establish some vital backlinks to the site to push Escape Live as an authority in the space. This local SEO strategy should push local searches to the site.
We started with the important site rebuild, implementing the SEO strategy we had designed with competitive keywords and industry-focused content. Part of this newer content was about creating key local landing pages, pages that target specific areas that we can then link together to create a funnel. On top of this, we could build local silos to further push the site’s reach and dominance.
We pushed for multiple locations with keyword-rich content, creating organic visibility towards the site.
Once the site was running better and the content was more SEO focused, we launched the aforementioned PR campaign which pushed some link power towards the homepage and the Liverpool-specific pages.
As the local pages were doing well, and the local approach that we had strategised was successful with keyword rankings, we shifted the campaign to approach a more national reach, something that was now possible due to the foundational work that had been established in the early parts of the strategy.
This campaign was a long campaign, and as a result, it highlights what can be achieved when SEO is allowed to be implemented over a longer period of time. Whilst you can achieve a lot with SEO in short periods, you can achieve the most when you allow it to flourish over time. As a result of this campaign, Escape Live now ranks number one for all the regional phrases that were targeted, including prime locations such as Birmingham and Coventry. this means the site has a fantastic flow of organic search results, traffic, and visibility for potential customers.
Due to these rankings, the site approximately gets 40,000 organic visits per month. To put that into perspective, you would have to spend close to $30,000 in Google ads to achieve a similar figure.
Since the strategy was implemented over a long period, and we were able to then approach national keywords, the site now ranks for national SEO keywords as well, including key terms such as ‘Escape Rooms’. Which is a high-volume keyword. Due to these rankings, the site approximately gets 40,000 organic visits per month. To put that into perspective, you would have to spend close to $30,000 in Google ads to achieve a similar figure. This shows, that when done properly, SEO is the most viable option for bringing in a genuine organic traffic flow to a site. It also highlights how local businesses can begin to compete with national companies through an SEO strategy. Click here for more SEO Case Studies.