In today’s fast-paced online world, finding the right digital PR agency can transform how your brand shows up in search results and connects with audiences. If you’re searching for the best digital PR agencies in the UK, you’re likely aiming to build authority, snag those valuable backlinks, and boost your visibility without relying solely on paid ads. Digital PR isn’t just about press releases anymore, it’s a smart blend of storytelling, SEO tactics, and media outreach that drives real results like increased traffic and stronger brand trust.
We’ve put together this guide based on hands-on industry insights, client feedback, and recent performance trends to highlight the top digital PR companies in the UK. From London-based powerhouses to innovative firms across the country, these agencies excel in creating campaigns that resonate. Whether you’re in e-commerce, tech, or finance, partnering with one of these could be your next big move. Let’s dive in.
1. Ignite SEO
Kicking off our list is Ignite SEO, a London-based standout that’s redefining digital PR strategies in the UK. Founded by Adam Collins in 2020, this agency focuses on data-backed approaches that merge SEO with PR for unbeatable outcomes. Think targeted outreach, creative content that earns links naturally, and campaigns that align perfectly with your business goals. They’ve earned top spots in local SEO rankings and are pros at helping brands climb Google through high-impact media placements. If you’re wondering what digital PR really means or why it should be part of your marketing mix, Ignite’s team breaks it down clearly. Their dedicated digital PR services have delivered impressive ROI for clients, making them a go-to for anyone serious about online growth.
2. JBH
Coming in strong as number 2 in our list of the best digital PR companies in the UK is JBH, a Manchester and London agency that’s all about performance-driven digital PR. They specialize in data-led campaigns that secure coverage from major outlets, building backlinks and awareness in competitive markets. With a track record of boosting clients like Cosmetify by over 400% in ROI through smart link-building and reactive PR, JBH stands out for its collaborative vibe and global reach. If you’re after an agency that ties PR efforts directly to SEO wins, they’re hard to beat.
3. Reboot Online
Reboot Online earns its spot with creative, results-oriented campaigns that often land features in top-tier media. Based in London but operating remotely, they’re experts in link-building through storytelling and data visualization. Clients like Adobe praise their ability to turn complex ideas into shareable content that drives traffic and authority.
4. Rise at Seven
Sheffield and London-based Rise at Seven brings a fresh, disruptive energy to digital PR in the UK. They’re masters of viral moments, influencer tie-ups, and reactive strategies that get brands noticed fast. Perfect for consumer-facing businesses, their work has helped e-commerce sites skyrocket in search rankings through clever, timely campaigns.
5. Edelman
As a global leader with a robust UK presence, Edelman offers integrated digital PR services that cover everything from crisis handling to content amplification. Their London team uses insights and analytics to craft narratives that resonate across channels, earning them awards and loyal enterprise clients.
6. Weber Shandwick
Weber Shandwick combines traditional PR wisdom with digital innovation, focusing on social media boosts and measurable storytelling. Operating out of London, they’re ideal for brands in diverse sectors looking to enhance reputation and SEO through strategic media relations.
7. Fleishman Hillard
With a strong emphasis on tech and healthcare, FleishmanHillard delivers innovative digital PR campaigns that leverage emerging trends. Their UK operations shine in content syndication and influencer partnerships, consistently ranking high for impactful results.
8. Golin
Golin is known for bold, culturally attuned strategies that drive engagement and backlinks. Based in London, they excel in earned media and activations that make brands part of the conversation, especially in consumer and lifestyle spaces.
9. Ketchum
Ketchum provides end-to-end digital PR solutions, from analytics to crisis comms, with a client-first approach. Their UK team has a knack for turning data into actionable plans that improve search visibility and brand equity.
10. M&C Saatchi PR
Rounding out the top 10, M&C Saatchi PR fuses creativity with PR prowess for integrated campaigns that go viral. London-headquartered, they’re great for brands wanting to blend advertising flair with solid digital PR tactics.
How to Pick the Perfect Digital PR Partner for Your Needs
Choosing among these leading digital PR firms in the UK boils down to your specific objectives—be it local dominance, international buzz, or industry expertise. Start by reviewing case studies and chatting about their process. In 2025, look for agencies embracing AI tools for insights while keeping that human touch in storytelling. For more on building a strong foundation, explore Ignite SEO’s guide to digital PR basics.
If you’re ready to level up, reach out to one of these pros and see your brand thrive online. Keep an eye on evolving trends like voice search optimization and sustainable PR—stay ahead by subscribing to updates from experts like Ignite SEO.
FAQ: Common Questions About Digital PR Agencies in the UK
Here are some frequently asked questions based on what people often search for, including AI-generated overviews and related queries from online discussions. We’ve answered them straightforwardly to help you decide.
What is a digital PR agency?
A digital PR agency helps brands build online credibility through media coverage, backlinks, and content strategies that improve SEO and visibility. Unlike traditional PR, it focuses on digital channels like social media and search engines. For a deeper dive, check out Ignite SEO’s explanation.
How much do digital PR agencies charge in the UK?
Costs vary widely, from £2,000–£5,000 per month for smaller campaigns to £10,000+ for enterprise-level services. It depends on scope, like one-off projects versus ongoing retainers. Always get quotes tailored to your needs.
What are the benefits of hiring a digital PR agency?
Key perks include higher search rankings, increased brand trust, more website traffic, and better ROI from organic growth. Agencies like those listed here use data to secure high-quality links and media spots that ads can’t replicate.
Which is the largest PR agency in the UK?
Edelman often tops the list in size and global reach, with extensive teams handling major clients. However, “largest” can mean revenue, staff, or influence—check recent rankings for updates.
How do I choose the best digital PR agency for my business?
Look at their track record in your industry, client testimonials, and how they measure success (e.g., backlinks, traffic growth). Start with a consultation to see if their style matches yours.
What is the difference between digital PR and traditional PR?
Digital PR emphasises online metrics like SEO and social shares, while traditional focuses on print and broadcast. Many agencies, like Weber Shandwick, blend both for comprehensive results.
Are there digital PR agencies specialising in specific industries?
Yes, for example, Fleishman Hillard excels in tech and healthcare, while Rise at Seven shines in e-commerce. Tailor your choice to your sector for the best fit.
How long does it take to see results from digital PR?
Typically 3–6 months for noticeable improvements in rankings and traffic, though viral campaigns can deliver quicker wins. Patience pays off with sustainable strategies.
