How to Find a Good SEO Consultant: Tips and Questions to Ask

It’s no secret that understanding how to find a good SEO consultant can be difficult. How do you know who to choose? What exactly is SEO? How will you know you’re getting the best service?

This blog will explore all things SEO consulting and how you can find a great SEO consultant and make the most of search engine optimization services.

What are SEO consultants?

SEO consultants are experts in search engine optimization (SEO) that help businesses improve their online visibility. You often get SEO consultants that specialise in specific areas such as WordPress or Ecommerce platforms like Magento or Shopify.

They do this by optimizing websites for search engine results pages, meaning their clients will likely rank higher on sites like Google. They work with businesses of all sizes, from small to large enterprises, and help them improve their organic search rankings to get more traffic and convert more leads into customers.

What makes an SEO Consultant good?

SEO consulting is a complex field that requires a great understanding of various different SEO strategies.

Yet, the most critical factor is understanding how search engines work. This understanding must go beyond the basics of how keyword research is used to index and rank websites. A great SEO consultant will understand how search engine algorithms work, how they constantly change, and how these changes can impact clients’ website visibility.

Alongside an in-depth understanding of search engines, they will also have a firm grasp of the best web design practices. A good SEO consultant will also be well-versed in these areas by optimizing title tags, appropriately using header tags, and creating compelling meta descriptions.

Not only this but an expert SEO consultant should be experienced in other aspects of digital marketing, such as social media and email marketing. This holistic approach to online marketing will give your website the best chance of SEO success.

And finally, a good SEO Consultant will always keep up with the latest industry news. This includes new updates from Google and other search engines and changes in the digital marketing landscape. An SEO consultant can ensure your website’s strategy incorporates the most effective techniques by staying up-to-date with SEO trends.

Click here to learn more about What SEO Consulting Is.

Why Should You Hire SEO Experts for Your Business?

Keyword Strategy:

Keywords are the foundation of any good SEO campaign because they are what allow your website to be found by potential customers. Without targeted, relevant keywords, your website will simply not rank high enough in search engine results pages (SERPs) to be seen by people looking for what you offer.

Higher Ranking in SERP’s:

One of the main goals of any SEO campaign is to get your website to rank as high as possible in search engine rankings for your targeted keywords.

This is important because the higher your website ranks, the more likely people are to see it and click through to your site. An experienced SEO expert will know how to optimize your website and content to achieve higher search engine rankings.

Content Strategy:

A good SEO expert will also have a keen understanding of content strategy and how it can help boost your website.

Your website needs high-quality, relevant, and keyword-rich content to rank high in SERPs. Effective SEO services can help you develop a content strategy to ensure that your website has the kind of content that search engines are looking for. For expert content strategy and creation, head over to our homepage to explore more about Ignite’s SEO consulting services.

Analytics and Reporting:

A good SEO campaign is not complete without regular analytics and reporting. An experienced SEO professional can set up Google Analytics on your website and provide regular reports showing your consistent progress over time.

These reports are essential for measuring the success of your SEO campaign and allow SEO specialists to make any adjustments to your campaign.

Link Building:

A good SEO consultant understands that link building is the most important element of any successful SEO campaign. For your website to rank high in SERPs, it needs to have links from other websites pointing to it. These links act as votes of confidence from other websites, telling search engines that your site is relevant and trustworthy. An experienced SEO expert will know how to build links effectively to boost your website’s authority.

Increased Customer Conversions:

The ultimate goal of SEO campaigns is to increase the number of customer conversions on your website. Your SEO consultant will offer SEO services will help you design and implement an effective SEO strategy that will result in more visitors to your site and more customers for your business.

What questions should I ask my SEO consultant?

Now you understand what the role of an SEO specialist is, it is time to hire the right SEO consultant or SEO company. Before hiring an SEO agency, you must understand what questions you would like to ask beforehand. Here are some examples of questions to ask when hiring SEO experts:

Ask your SEO expert for examples of previous work and reviews:

A great SEO consultant should have a strong portfolio of previous work that they can show you, as well as positive reviews from past clients. This will help you trust that these SEO specialists are part of a reputable SEO company with a proven track record.

What are their methods for improving my search engine rankings?

By asking this question, you will get a rough idea of their SEO knowledge and how their SEO campaigns run. This can be incredibly useful as it helps you know what to expect from their digital marketing and SEO efforts.

Outline your specific goals:

Keep clear goals in mind. What do you want to achieve from this campaign? Make sure to outline your goals at the start of the meeting, as this will help establish if they are the right SEO specialist for your needs.

What is your budget, and how will their services cost?

Lastly, budget is perhaps one of the most important questions to ask. If you are a small business with a smaller marketing budget, it is essential to convey this at the start of the discussion. This will help your potential SEO consultants understand what your budget is and if their services will fit your requirements.

Here at Ignite SEO agency, we have a range of Cheap SEO Packages, ranging from a £450 SEO audit to a quick £25 video audit. One of our expert SEO consultants will work alongside you for three months, implementing many effective SEO techniques to boost your rankings and add value to your business.

Do you specialise in a platform like Magento or WordPress?

Ignite SEO agency offers e-Commerce SEO services, and we’re aware of how very important it is to find SEO consultants who have experience working with your specific platform. If you are on Magento for example, you would want to hire our Magento SEO Consultant.

How do I hire an SEO Consultant?

Now you know exactly what to look for in SEO specialists, you can begin to hire an SEO consultant. Predominantly, SEO experts market their services online due to the nature of their profession. By simply searching up ‘Expert SEO Consultant‘, SEO Specialist’ or ‘SEO Company‘, Google will provide websites for a range of SEO experts.

Start by clicking on the websites of the SEO experts, and browsing their listed services to see if they are a good fit for you. Once you have found an SEO expert you like, they should have their contact details displayed clearly on their page. You can phone, email or arrange an appointment to ask questions and see if you would like to hire these SEO experts.

Now you have the tools to hire an SEO consultant for your business! Or if you’d prefer, you can follow our tips on ‘How to become an SEO Expert .’

FAQs:

You’ve got questions, we’ve got the answers you’ve been seeking.

How do I choose a good SEO consultant?

This is a question that many business owners find themselves asking when they are first considering how to find a good SEO consultant to help them with their search engine optimisation (SEO). After all, SEO can be a complex field, and it can be tough to know where to start or who to trust.

Fortunately, some key things you can look for when choosing an SEO consultant will help you make the best decision for your business.

1. Look for someone with experience.

When it comes to SEO, experience is everything. A good consultant should have a proven track record of helping businesses to improve their search engine rankings. Ask for examples of previous clients and projects, and look at their results to get an idea of what you can expect.

2. Make sure they understand your business needs.

SEO is not a one-size-fits-all solution. Finding a consultant who takes the time to understand your specific business goals and needs is essential. They should be able to tailor their approach to your unique situation and offer relevant advice.

3. Check their credentials.

Many ‘professionals’ claims to be SEO experts, but not all are as well-versed in the subject as they claim to be. Check their credentials and look for positive reviews from other clients before making your decision.

4. Get a proposal.

Once you’ve found a few consultants you think might be a good fit, get a detailed proposal outlining their services and what you can expect in terms of results. This will help you to compare apples to apples and make the best decision for your business.

5. Are they recognised within the industry?

This is a big one, are they a reputable industry player? Are they respected. The SEO expert and founder of Ignite SEO agency, Adam Collins, frequently speak at SEO & business conferences as he is well recognised & a trusted figure in the SEO space.

Should I hire an SEO consultant for my SEO?

As the world of online marketing continues to evolve, the importance of SEO (Search Engine Optimization) continues to grow. A well-executed SEO strategy is essential for businesses looking to succeed in the digital age.

There are many reasons why businesses should hire someone to do their SEO. First and foremost, SEO is a highly complex and ever-changing field. It takes excellent knowledge and expertise to stay ahead of the curve and ensure your website is visible to potential customers.

Additionally, it is also incredibly time-consuming. If you don’t have someone dedicated to working on your SEO full-time, it’s easy for your efforts to fall by the wayside. A professional SEO consultant will have the time and resources necessary to stay on top of the latest trends, ensuring your website is always visible.

Moreover, hiring someone to do your SEO can save you money in the long run. While it may seem like a significant upfront investment, the return on investment (ROI) from a successful SEO campaign can be substantial.

Finally, and most importantly, a professional SEO consultant can help you achieve your specific business goals. Whether you’re looking to increase sales, attract new customers, or improve your brand’s visibility, a competent SEO consultant will be able to create a customized strategy using various seo tools that will get you results.

What do SEO consultants do?

Some typical tasks of SEO consultants include analyzing websites for areas that need improvement, researching relevant keywords, implementing off-page optimization tactics, and measuring results. SEO consultants typically have experience working with HTML, CSS, and other web development technologies. They also understand how search engines work and what factors influence rankings. It’s their job to stay up-to-date with the latest trends; that’s why we’ve compiled a blog about the ‘5 Upcoming SEO Trends to Watch Out for in 2023’.

What industries is search engine optimisation useful in?

Search engine optimisation (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people find the website. SEO is used in many industries, but it benefits businesses that rely on search engines to generate leads or sales. These industries include e-commerce, travel, and job boards. SEO can be used to improve the visibility of a website in any industry, but it is most effective in industries with a lot of competition for keywords. In these industries, SEO can help a website stand out from the crowd and attract more organic traffic.

Who is the best SEO specialist?

No specific SEO company can be defined as the ‘best’ at search engine optimisation. However, many SEO companies offer various services that can help benefit your business and improve your SERP rankings. Choosing the right SEO expert is important, so it is essential to have a clear idea of what you want to achieve from an SEO campaign.

We at Ignite SEO are made up of a team of SEO professionals with years of SEO expertise and experience. Our SEO strategy has seen one business increase over 200% organic traffic in just 12 weeks! Unlike other SEO companies, we don’t tie you into 12-month contracts but offer a range of affordable SEO services such as our SEO Audit. Whatever your SEO goals are, we have the practical knowledge to help you achieve them. If you would like to learn more book a FREE SEO Consultation today.

What is Technical SEO?

Technical SEO refers to optimising your website’s infrastructure to enhance its performance in search engines. It involves improving aspects in your SEO strategies like site speed, mobile-friendliness, and secure connections (HTTPS). The key elements that a good SEO consultant can help with include:

• Crawling and Indexing: Ensuring web and search engine optimisation can find and index your site efficiently.
• Site Architecture: Creating a logical structure that makes it easy for users and search engines to navigate.
• Schema Markup: Adding structured data to your site to help search engines understand your content better.
• Fixing Errors: Identifying and resolving issues like broken links, duplicate content, and 404 errors. tThis helps improve user experience and search engine ranking.