SEO Services For Solicitors

What is SEO

SEO is a technique that can drive a lot of users to your solicitor’s website by making sure that your website appears at the top of search engine results. This simply means that if you are on position one or two or three of the search results on Google’s first page, more visitors will flock to your website.

How does SEO work?

In search engine optimisation, your website is updated and modified to boost the possibility of it showing up in search engine results whenever a person searches for search terms and phrases in the search consoles. If the search engine algorithm determines that the user’s search intent matches your content, your site will be positioned at the top of the search results page.

Main SEO Ranking Factors

When it comes to ranking websites, search engines use a variety of factors.

Content

Any SEO strategy would be meaningless without SEO optimised content. It’s critical to have compelling content that can be used to effectively generate, distribute, and evaluate your content within your organisation.

The search engine likes seeing websites that often renew their content with fresher, original content. It demonstrates to Search engines that a site is dedicated to delivering quality to their users’ experience. Whenever you’re producing content, constantly strive to make it relevant, educational, credible, and beneficial to your audience.

Backlinks and off-page citations

Obtaining backlinks is one of the most difficult and intimidating activities that every SEO must do. Fortunately, if you’ve developed outstanding content, you may have already been identified and are the recipient of links. On the other hand, this isn’t true in the majority of cases. You’ll have to look for possibilities for some other sites to contact you on your initiative. Nowadays, there are a plethora of tools available for doing backlink research. If you are going to link build yourself, we recommend you check out our Link Building Checklist.

Technical SEO

Another SEO ranking factor is technical SEO. To make sure you rank higher in organic search results, solicitors’ websites must comply with the technical criteria that current search engines use. This ranking factor has several components including the architecture of the site, rendering, indexing and crawling.

Local Law Firm SEO

Local SEO is essential for solicitors if you would like to appear in search results locally. A Local SEO strategy is adopted by our team to make sure you get a great boost in search engine optimisation.

Google my Business

As a company that relies on the internet, the value of Google my business cannot be understated. A greater number of potential customers in the area may now be reached if you have an optimised GBM.

Getting Reviews

An important aspect of search engine algorithms is the number of reviews a website has received. Occasionally, search engines may use your reviews to decide your place in the rankings. One with a lot of customer feedback is more likely to rank higher than one with a small number of evaluations

Leveraging traffic from other sites

To achieve high rankings in Google and other search engines. You may consider leveraging traffic from other websites. There are several areas where you can leverage traffic from on the web.

Link Building To Your Law Firm Website

Our link-building SEO team will assist you in obtaining links from high-authority domains to increase the amount of traffic to your website.

What is a hyperlink?

This refers to text that may be clicked on to take the user to specific pages or websites.

What is Anchor Text?

An anchor text is the actual letters or text that hyperlinks show while they are directing the user to some other page or place on the internet.

What Are Nofollow and Dofollow Links?

A no-follow link is a link that does not provide any search ranking indicators to the webpage that it is pointing to.

A do-follow link is a link that may be inserted on a web page and that transfers webpage ranking indicators or link juice to the site that contains the link.

How Does Link-Building Work?

In link building, your site needs to find another website that can link its pages to your website. The reason for this is to help in visiting your web pages’ authority in search engines view. This helps the pages to rank high in search results and also brings more traffic to your website.

SEO Success Framework

The proven SEO success Framework is a structured plan to success. Our specialists here at Ignite SEO know that this plan works and can get you the results you want to see!

Plan

Planning is the first step of our SEO success Framework as it sets out the starting point for the campaign. In this phase, a lot of factors are looked at. We look at factors such as where your website is at in terms of performance, what your business strengths and weaknesses are, the competitors in the legal industry and therefore proceed to discuss the SEO strategy.

Analyse

In the analyse phase, we try to gain a better understanding of your website as well as its structure and implementation. Website audits, local SEO audits, and several other activities are carried out and determine the critical areas that must be improved. keyword research is also done during this phase.

Create

The create phase is the engine of our SEO success Framework in the sense that without this phase, an SEO campaign is incomplete. The phase involves making your website to be easily indexed by search engine ranking factors. The main focus in this phase is the content because if a website does not have content, the search algorithms cannot index it. Several tasks are carried out include adding new content, expanding existing content, optimising GMB, and establishing social media properties.

Promote

The promote phase aims at increasing the website’s online exposure making people more aware of your website as well as the services that are offered. Two important strategies that are used in this phase are link prospecting and link outreach. Other promotion elements include citation audit and press releases distribution.

Reporting

It is important to let our clients know where they currently stand in search rankings and where the SEO campaign is currently at. That is why there is a dashboard with all the needed metrics to help you see the results of our work in real-time.

Why Choose Us?

Here at Ignite SEO, we dedicate our time and efforts to learning every aspect of how to rank highly on Google. We keep up-to-date with all the current trends and changes with Google to make sure we offer the expertise that is relevant and useful.

SEO Success Framework

We use our SEO success framework intelligently to assist all our clients in developing an SEO strategy or digital marketing campaign. Our team’s experience and skills help us boost your business by increasing traffic on your website and the number of prospective clients.

Highly Focussed SEO Agency

We consider ourselves to be a highly focused agency and a full-service provider in solicitor’s SEO. We ensure that all the aspects required for high online exposure are covered.

Certified SEM Rush Agency Partner

Our certified partnership with SEM RUSH allows us to use the tools to plan out an SEO campaign, keep track of your rankings as well as to measure the success of the campaign.

Happy Customers

Our priority is to make our customers happy by delivering excellent results and growing the number of visitors to their law firm websites.