Here are some of the steps we take that will help you rank highly in your niche.
We use a range of cutting-edge tools to identify the most effective keywords for your business. Our advanced keyword research process ensures we target high-impact terms that not only align with your audience’s search intent but also offer long-term potential. By leveraging these powerful tools, we uncover hidden opportunities and trends, ensuring your website ranks well now and into the future. This data-driven approach allows us to create content and optimise your site for maximum visibility and lasting results. With a focus on sustainable growth, we help your business build topical authority in your niche, ensuring long-term success in search rankings.
We focus on optimising all aspects of on-page SEO to boost your search engine visibility and enhance user experience. Our comprehensive approach ensures that every detail is finely tuned for maximum impact. Key elements of on-page optimisation include:
Meta tags: Crafting keyword-rich meta titles and descriptions to improve click-through rates.
Content optimisation: Ensuring your content is engaging, relevant, and keyword-focused to meet both user needs and search engine algorithms. We specialise in SEO for WordPress as well as a range of other content management systems and eCommerce platforms, such as Wix and Shopify.
Header tags: Structuring your content with H1s, H2s, and beyond to improve readability and searchability.
Internal linking: Strengthening your site’s structure by connecting relevant pages to boost authority.
Image optimisation: Enhancing load times and search visibility through optimised alt tags and file sizes.
By refining each of these areas, we ensure your website stands out in search results, driving sustainable traffic growth.
Our approach to link building focuses on earning natural, authoritative backlinks from trusted sites that align with your industry. We achieve this through a combination of outreach to relevant publications, securing guest posts, and leveraging existing relationships with key influencers. Each backlink we acquire is carefully vetted to ensure it contributes to your site’s domain authority and supports your SEO goals.
By focusing on relevance and quality over quantity, we build a strong backlink profile that enhances your site’s credibility in the eyes of search engines, ensuring sustainable growth in organic traffic.
Engaging, shareable content is not only key to attracting potential leads but also demonstrates expertise, authority, and trustworthiness (E-E-A-T), which is essential for ranking well in Google’s algorithm. We focus on producing content that resonates with your target audience, offering value and insight while encouraging social sharing and backlinks.
Our approach ensures your content is informative, relevant, and optimised for both users and search engines. By addressing your audience’s needs and showcasing your industry knowledge, we help establish your brand as a trusted authority. Whether it’s blog posts, guides, or commercial pages, we create content that drives engagement, boosts visibility, and supports your long-term growth.
We understand that technical SEO is the backbone of a high-performing website. So we ensure that search engines can effectively crawl and index your content. Our approach includes:
Improving site speed: Enhancing load times to offer users a smooth experience, which is essential for ranking higher.
Ensuring mobile-friendliness: Guaranteeing your site performs well on all devices, crucial for modern SEO.
Fixing crawl errors: Resolving technical issues that may hinder search engines from indexing your site properly.
Implementing structured data: Adding schema markup to help search engines better understand your content and improve visibility in rich results.
By addressing these key areas, we strengthen your site’s foundation, enabling sustained organic growth and improved search engine performance.
By assessing key metrics such as organic traffic, rankings, and user engagement, we identify opportunities for improvement and fine-tune our strategy to keep you ahead of the competition.
Our proactive approach allows us to adapt to changes in search algorithms and industry trends, ensuring your website remains optimised for long-term success. Regular reporting keeps you informed of progress, while transparent communication ensures you stay in control.
We follow a proven process that is as results-driven as it is thorough.
1.
Effective planning is the cornerstone of any successful SEO strategy. During the “Plan” stage, you’ll complete a Client Discovery Questionnaire to share key business objectives. Our team will simultaneously conduct thorough data analysis and competitor research, laying the groundwork for your SEO campaign. We’ll also conduct a performance analysis using tools like Google Search Console and AHREFS to understand your current SEO landscape. A competitor analysis follows, where we examine top-performing websites in your industry. After gathering these insights, we’ll discuss our findings and strategy during a kickoff meeting, aligning on clear goals and expectations.
2.
In the “Analyse” phase, we carry out a detailed audit of your website using various data sources like Google Analytics and AHREFS. This includes a technical audit to identify any potential issues and a local SEO audit to enhance your local presence. We also conduct keyword research to identify valuable keywords and perform a gap analysis to discover opportunities your competitors may be leveraging. These findings are then used to build a customised content roadmap, outlining the strategic direction for your SEO campaign.
3.
The “Create” phase brings the strategy to life by executing the content roadmap. We generate new content to fill topical gaps and expand existing content to improve its performance using AI-driven insights. As part of the process, we also establish a social media presence by syndicating content across key platforms to build trust. For businesses focused on local SEO, we optimise Google My Business profiles to boost rankings in local searches.
4.
In the “Promote” phase, we focus on building authority through strategic link prospecting and outreach. We identify relevant industry sites and secure high-quality backlinks to strengthen your SEO profile. Additionally, we distribute press releases to gain media coverage and perform citation audits to ensure your business information is consistent across all local directories, further improving your visibility.
5.
The “Report” phase ensures full transparency with live reporting via a dedicated dashboard. You’ll have access to real-time metrics like traffic, domain authority, and keyword rankings. Every quarter, we review the progress through a deep dive meeting, adjusting the strategy as needed to ensure ongoing success and continuous improvement in your SEO performance.
We’re consultants first, guiding businesses with expert advice and tailored strategies before implementing any solutions. Led by Adam Collins, a seasoned SEO professional, our expert team offers a wealth of knowledge and experience to ensure your business achieves measurable, outcome-driven results. Adam’s leadership is built on a commitment to transparency, integrity, and continuous learning, which is reflected in every project we undertake.
We believe that the key to SEO success is collaboration, working closely with our clients to understand their unique challenges and opportunities. This allows us to deliver bespoke solutions that not only address immediate goals but also adapt to evolving market trends.
From industry-leading platforms like Ahrefs, SEMrush, and Google Search Console to more advanced AI-powered software, we take a data-driven approach to analyse your website’s performance and uncover new opportunities. These tools help us identify keyword gaps, track rankings, and monitor backlink profiles, ensuring a comprehensive strategy for long-term success.
We also leverage AI to enhance content optimisation, allowing us to generate insights on keyword usage, content length, and competitor performance. Staying at the forefront of SEO trends is key to our approach, and we constantly update our strategies based on the latest algorithm changes and industry innovations. By combining the best technology with our expert knowledge, we create actionable plans that deliver measurable, outcome-driven results for your business. Trust in our expertise and technology to ignite your SEO success.
By creating and optimising structured data around your business—such as your name, address, and services—we ensure that search engines understand your brand’s identity, making it easier to rank higher in search results. This clear, consistent entity data builds credibility and boosts your visibility across multiple platforms, enhancing your overall digital presence.
Social media marketing complements this process by strengthening your brand’s outreach and engagement. We help you establish a strong social media presence across platforms, ensuring your brand remains top of mind for your audience. By regularly syndicating relevant content and engaging with users, we drive traffic to your website and increase your online authority. Together, entity building and social media marketing form a powerful duo that boosts your search engine rankings and helps sustain long-term growth.
Got questions about our organic SEO company? We're on hand to help answer them!
Organic SEO refers to the process of optimising a website to rank higher ...
Organic SEO refers to the process of optimising a website to rank higher in unpaid, natural search results. It focuses on improving site content, structure, and overall user experience to attract and retain traffic without relying on paid advertising. Organic SEO strategies include keyword research, on-page optimisation, link building, and creating valuable content. The goal is to increase visibility on search engines like Google by improving relevance and authority, resulting in sustainable, long-term traffic growth.
The cost of organic SEO services can vary widely depending on the scope ...
The cost of organic SEO services can vary widely depending on the scope of work and the level of competition in your industry. For businesses in London, typical monthly costs for organic SEO range from £1,500 to £8,000, depending on factors such as website size, keyword competitiveness, and required services like content creation, on-page optimisation, and link building. Customised strategies, especially for highly competitive markets, may cost more. At Ignite SEO, we tailor our pricing to deliver measurable, outcome-driven results for your business.
The opposite of an organic SEO strategy is paid search marketing, often referred ...
The opposite of an organic SEO strategy is paid search marketing, often referred to as Pay-Per-Click (PPC) advertising. Unlike organic SEO, which focuses on optimising your website to rank naturally in search results, PPC involves paying for advertisements to appear at the top of search engine results pages (SERPs). With PPC, you bid on keywords, and your ads are shown based on the amount you’re willing to pay, offering immediate visibility but requiring ongoing expenditure to maintain.
Organic sessions in SEO are visits to your website from unpaid, natural search ...
Organic sessions in SEO are visits to your website from unpaid, natural search engine results. These sessions occur when users find your site through search engines like Google or Bing, without the use of paid advertising. Organic sessions are a critical metric in measuring SEO success, showing how well your site attracts traffic through optimised content and search rankings. The more organic sessions, the better your site is performing in search visibility and user engagement.
Whether organic SEO is better than paid depends on your business goals. Organic ...
Whether organic SEO is better than paid depends on your business goals. Organic SEO focuses on long-term, sustainable growth, driving traffic through optimised content and improving rankings without ongoing costs. It’s ideal for businesses seeking consistent, scalable results. In contrast, paid search (PPC) delivers immediate visibility but requires a continual investment to maintain. While both have their place, working with an organic SEO agency often provides better return on investment over time by building lasting authority and relevance.
Building SEO organically involves optimising your website for search engines through natural methods. ...
Building SEO organically involves optimising your website for search engines through natural methods. This includes thorough keyword research to target relevant terms, on-page optimisation such as improving meta tags and content structure, and creating high-quality, engaging content that resonates with your audience. Additionally, earning backlinks from reputable sites and ensuring technical SEO elements like site speed and mobile-friendliness are essential. Organic SEO is a long-term strategy designed to build authority, relevance, and sustainable growth.