SEO For Dentists

SEO For Dentists: How Search Engine Optimisation Can Improve Your Practice [Updated April 2023]

As a dentist, you understand how important it is to have a successful and thriving dental practice. In order to achieve this level of success, you need patients – which means making your dental practice visible and accessible to potential patients in your local area. SEO for Dentists is one of the most effective ways to do this.

What is Dental SEO?

Dental SEO focuses on optimising your practice’s website so that it appears higher in google search results. By doing so, your site will gain significantly more organic traffic, resulting in more patients and increased revenue. Essentially, the higher your practice ranks on Google, the greater the chances of attracting customers.

What is SEO?

Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It’s a means of increasing traffic to your website from organic, or unpaid, search results.

In other words, SEO is all about making your website more visible and accessible to potential patients who are using search engines like Google to find dental care providers in their area.

To do this, dentists need to ensure their website is optimised for relevant keywords that potential patients are searching for. They also need to create high-quality content that is engaging and informative, as well as promote their website through other channels, such as social media.

The Importance of SEO Dental Marketing:

SEO for your dental practice will build trust and credibility with patients.

Before booking an appointment, the patient has to believe in the credibility of your service. Investing in Dental SEO means your website automatically becomes more reputable with customers online. A trusted practice is a successful practice.

Search engine optimisation drives more traffic to your website, meaning new dental patients.

By attracting a higher number of visitors to your dental website through SEO, the chances of prospective patients booking an appointment also increases. More customers = a more successful business.

The best SEO translates into a better website user experience.

Living in the digital age means getting to grips with the Google experience. The easier it is for dental clients to navigate your website, the more likely they are to recommend your dental practice. It is also essential that you can explain clearly what services are offered, give useful information to customers and encourage them to book an appointment.

Other dental practices are using SEO

Search engine optimisation is becoming increasingly more popular in the dental industry, with many practices realising how important it is to rank highly on search engines. In order to compete with other dental services in the industry, it is essential to get on board with dental search engine optimisation.

How can a dental practice’s website rank #1 in search engine results?

On-site ranking factors

On-site ranking factors refer to the information that Google views on your website. For example, related keywords, length, and quality of copy and content are all factors that will affect where your practice ranks on a search engine results page.

Off-site ranking factors

Off-site ranking factors refer to the number of sites/ links that reference your dental practice website. These are ranked according to the linked site’s popularity, how recently it was published, as well as credibility of the linked site.

Specialised SEO services for dentists

Understanding your client base is key. By hiring an SEO consultant that specialise in Dental SEO marketing, they already know how to prime your site to attract new patients. A Dental SEO strategy will be implemented by them in order to improve your business.

In a different industry, check out our guides here: Check out our tips on SEO for Restaurants, Accountants, Architects, Dentists, Car Dealers, Estate Agents and many more!

Dental Website SEO Tips

Find the Right Keywords for Your Dental Practice

Specific keywords are a must for your dental website as they show potential patients what you do. By refining these specifically to your niche area of ‘Dental Practices’, when a potential patient searches this term on a search engine, they are likely to get relevant information that brings up your practice.

The easiest way this can be achieved is through keyword research. Start by searching ‘Dental Practices’ on Google and see which websites come up first; then note down common words that these sites use on their service page. The chances are there will be several words that come up frequently. These are your relevant keywords.

Adam Collins – Expert SEO Dentist

Use a Keyword Research Tool Like SEMRush

Alternatively, Ignite SEO recommend using a keyword research tool such as SEMRush, you will be able to easily search for keywords are data on traffic volumes & keyword difficulty will be returned to you.

Dentist Keyword Research

Location-Specific Keywords

Location-specific keywords are just as important to dental SEO as the content. When a potential new patient searches for ‘Best Dentists in London’ if you are a London-based dentist, then including this as a keyword is a must. By doing so, you are showing Google that your dental services are located in this area, meaning you are more likely to rank higher for this specific search. This is called Local SEO and helps to attract customers in your specific area.

Ask Patients for Online Reviews

To complete your dental practice’s online presence, reviews are also incredibly important. Not only do they add credibility, but will help your website have external references from other sources on the internet.

Optimise Your Website for Conversions

Ensure that your website is easy to use. The average person usually does not look past the first page of a website, so it is vital to have an option to ‘Book an Appointment or ‘Phone Now’ very early on.

Hire Local SEO agencies

Dental SEO services can be provided by a number of local agencies that specialise in SEO for your industry. Doing some research and finding a specific dental SEO company is invaluable as they understand your specific client base.

How to optimize your practice for off-site ranking factors:

Add your practice to Google Maps

By adding your practice to Google Maps, you are effectively telling Google that your practice is where you say it is, adding to the authenticity of your company. As a result, Google will rank your website higher than other dental websites that haven’t done this.

List your practice on local citation sites and directories.

Adding your dental services to a local citation site increases the number of external links to your page. Once again, Google views this as authenticating your practice, pushing your sit higher up than others in the dental industry.

How can dentists know that SEO is working?


If you have recently implemented Dental SEO and have seen an increased amount of conversions, it is safe to say that SEO is responsible. When implementing an SEO strategy, most dental websites see an increase in the amount new patients booking appointments.

Website Traffic

Conversions go hand-in-hand with website traffic. If your dental business has recently seen an increased volume of website visitors, it is likely that you will have seen an increased amount of conversions.

Keyword Rankings

When search engine optimisation is implemented correctly, relevant keywords are usually added to the service page of your website. Due to this, your keyword rankings on Google will have improved significantly.


More likely than not, increased visibility online means more customers which in turn leads to more reviews. If your practice is suddenly starting to get more reviews online, this is likely due to your improved digital presence and SEO campaign. Not only this, but reviews help your practice rank on other search engines, not just google!


Why Do Dentists Need a Website?

In order to attract new patients in this day and age, the internet is essential. The majority of people will search for ‘Dental Practice Near Me’ and browse the first page of Google for a practice they view to be suitable. Without a website, your practice would lose out on hundreds of prospective patients.

How can SEO agencies improve my dental practice?

SEO agencies will perform an Audit, in which they highlight specific areas your website could be improved and give professional advice. Once this has been completed, they will implement these changes through on-page SEO and ensure your practice ranks higher in local searches. It is then likely that you will see increased organic traffic, your site ranks better on Google and as a result, you have an increased amount of new customers.

Why Do Dentists Need Digital Marketing?

Digital marketing campaigns traditionally bring quicker returns than Traditional marketing. If your practice has a marketing budget, it is advisable to try and reach patients through as many channels as possible. Digital Marketing experts are likely to improve your local search rankings significantly.

How Do You Market a Dental Clinic?

Marketing a dental clinic is not a one-step process. It takes a variety of steps to level up your practice. Hiring a professional that specialises in Dental SEO is advisable, as they will give you personalised advice to improve your search engine rankings, whilst assisting with any future projects, or SEO campaigns, your practice may want to implement.

What Are the Benefits of SEO for Dentists?

Dental SEO is a great way for dental practices to gain more patients, improve their online presence, and authenticate their practice in the digital world. As opposed to doing this artificially such as paying for Google Ads, it is done organically and attracts relevant customers that could become new patients.

What Is the Goal of Digital Marketing for Dentists?

As with any type of marketing, the main goal in dental SEO is to see an increased amount of customers and revenue. Whereas traditional marketing has a more in-person approach, digital marketing uses dental search terms to achieve these goals.

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