If you own a business with a national reach, it is very important that any search engine optimization – SEO – you undertake targets the entire country you operate within. Achieving a brilliant national SEO profile can be a tricky balancing act. You do not want to waste resources and attract unsuitable customers by following the same strategies as international campaigns, but you also need to spread your reach further than certain local areas. This means that some techniques which revolve around targeting local keywords for a wider Google search reach may be closed to you. Luckily, this is where we can help. Ignite SEO can provide national SEO packages backed up by years of professional experience and extensive research into successful techniques. With our help, you can find that perfect Goldilocks strategy to situate your SEO in just the right position to reach a local audience. With a new SEO marketing strategy, you will see an increase in your websites traffic that’ll be the right traffic eg people will see your website because they want or need to see your company – its products and/or services because they’re relevant.
The two most important factors when it comes to ranking high nationally are content and authority. Creating good content has long been seen as the bread and butter of a good national and local SEO strategy. We can help you promote and increase your business with genuine quality content that provides your visitors with the valuable information and experiences they need, alongside the optimisation of your online presence. Content can come in many forms; from blog posts to diagrams, a product or service video or detailed how-to guides – all of which will entice prospective customers and help present your company as a trustworthy source that they can rely upon.
In terms of achieving national SEO outcomes, content works on two levels. It can widen the scope of keywords that will boost your rankings, and it also provides linkable assets. The higher the quality of the content, the more likely it is that other sites will organically link to it, thereby building your presence on your behalf. Website content is usually formed around the clever placement of different, relevant keywords that are there to target potential consumers and guide them to your businesses page.
Authority is what search engines look for when they rank a website in their search results. Most search engines will use a complex system of algorithms to decide what should rank higher, but it boils down to authority. This is determined, alongside other factors, but the links that flow into your website, alongside the credibility of your information. By building more links into your site, and producing content that encourages other websites to link to your business for information and answers, you can both improve and increase your online authority on a national level. Rather than the short-sighted link building strategies that provide short-term, false results, Ignite SEO will work with you to build long-lasting, quality content that will promote your website’s integrity for Google and prove your value to any potential customers. In turn this will see your business reach more consumers, retain them and be a more profitable business through an effective online presence.
Local SEO is the one of the best online tools for a local business who don’t need or want to target a larger audience for their products or services. For example, a local eatery would be wasting their time and money seeking national SEO through Google, as their products/services would be exclusively for people local to their business. They don’t have a need to reach out across the UK as this wouldn’t be profitable for local businesses who don’t have the ability or the want to seek a wider market. They may wish to reach out to new, local consumers but ultimately their business is a local one for local people. A local company requiring local seo would need content that included keywords for the geographical Google bots, as well as keyword placement within the website content of the services or products the company sell. It is a much simpler form of SEO than national seo, which can help a website reach a much larger audience and be the foundation to the development of potential global reach, through international SEO.
National brands, which could include a number of different industries that run businesses online, but primarily, larger corporations, online stores and franchises, benefit from national SEO where there company can reach as many consumers, on a national scale, as possible. An effective, online marketing strategy, such as SEO, can prove victorious for a UK company as it will increase traffic to their website with an unlimited number of new customers wanting to spend money on products or services relevant to them. You could also have a local seo strategy if you can serve your local community, in addition to being able to provide customers across the country with your products or services.
With SEO to target a national audience, you are convincing Google that your company is amongst the best in the country to be worthy of being shown on the first page of results. Keyword stuffing and link building were once cheap marketing tools used to trick Google, but over recent years Google has changed the way it optimises and ranks websites, now it determines the relevancy of the websites through organic ways, such as user engagement and signals. The optimisation of keywords is vital for SEO, but the clever placing of them on page seo within website content is what will keep consumers on the websites, long enough to ultimately make a purchase on a businesses products or services.
When it comes to building national SEO packages, Ignite are at the forefront of the market. We pride ourselves on working closely with our clients to tailor a package that is perfectly suited to the type of business at hand. With a history of successful campaigns and a wealth of experience behind us, we are able to work flexibly and provide a fantastic source of professional, reliable advice to suit any circumstances. By using our services, you will be able to increase website clicks, consumer engagement, brand profile and ultimately revenue, taking your business to the next level across the country.
To achieve these results, we follow a framework with each of our national SEO packages, that has been proven over the years to provide a thorough and successful approach to national SEO. Of course, this is flexible depending on our clients’ needs and circumstances, but it allows us to help you as systematically and productively as possible.
Our first step when meeting a new client is to discuss your goals and work together to decide on keywords for your campaign. As part of this, you will fill out an Onboarding Questionnaire which will allow us to discover a bit more about your needs, and how we can best achieve them with you. Working closely with you all the way, we can then agree on an SEO retainer that is suited to the goals at hand.
After our initial consultation, information gathering and Kickoff meeting, we will complete an extensive list of actions to boost your SEO and improve the online presence of your business. This involves conducting in-depth audits on your website quality, current technical SEO, links, and data analysis. The results of these tests will show us where improvements can be made, and also give you a fantastic overview of where your business currently sits. We will then work with you on topic generation for content pieces, creating new pages for your website, promoting your business through incoming links. We also establish long working relationships with our clients, continuing to provide you with monthly reports following initial set-ups.
Get in touch if you would like any more information on our services and techniques. We can help you reach a national audience through proven SEO techniques that will see your business continue to thrive in the future.