Fuel Your Brand’s Momentum Performance-Focused Digital PR Agency
Digital PR Agency London
We’re a London-based digital PR agency that blends bold creative thinking with data-driven strategy to make your brand unstoppable.
Dominate Your Industry with a Proven Digital PR Agency
Generate waves of media coverage and establish unshakable brand authority with Ignite SEO.
What is Digital PR?
Digital PR is a strategy focused on building your brand’s online reputation and establishing the credibility that sets you apart. It involves launching original, attention-grabbing campaigns, securing media coverage on high-authority platforms, and reacting quickly to industry trends to keep your brand in the conversation.
Unlike syndicated PR, which distributes the same content across multiple sites, digital PR activity earns unique editorial coverage. Content is created specifically to engage your audience and give journalists something fresh and valuable, making your brand stand out for all the right reasons.
Expect higher Google rankings, greater brand recognition and a steady flow of new customers ready to engage with your business – all leading to serious growth and higher revenue.
Data-Driven Digital PR Services UK
We don’t leave results to chance. Every campaign is powered by data, so every move we make is focused on driving real, measurable results. By tracking where your traffic comes from and pinpointing what your audience truly connects with, we use smart insights to shape campaigns that work harder.
As your authority grows, so do your search rankings – an organic strategy that brings in traffic, reducing reliance on paid ads and building long-term visibility that keeps paying off.
Book a meeting with Adam Collins today and find out how our data-driven approach can take your digital PR to the next level.
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How We Make It Happen: Digital PR Services London
Stronger online presence, better media coverage, and real results. See what digital PR can do.
1.
Creative Campaign Management
We create powerful, newsworthy campaigns that don’t just make headlines, but drive real business results. Whether it’s data-driven reports, viral activations or eye-catching infographics, we deliver stories that capture attention and fuel brand growth.
• Launch campaigns with original ideas that spark media buzz and audience excitement
• Turn complex data into compelling narratives journalists can’t resist
• Benefit from shareable, eye-catching assets that amplify your campaign’s reach
2.
Reactive PR and Newsjacking
Imagine taking a global headline and turning it into a win for your brand. That’s exactly what IKEA did when Cristiano Ronaldo pushed aside Coca-Cola bottles at a press conference, causing a newsworthy drop in the brand’s market value. As Cristiano encouraged fans to drink water instead, IKEA rebranded their reusable water bottle as the “Cristiano” and rode the viral wave straight into the headlines. We’re here to find these game-changing opportunities for you.
• Capitalise on trending topics to keep your brand top-of-mind
• Reach new customers by becoming part of the news cycle
• Build stronger connections with customers by impressing them with timely reactions
3.
Positioning Your Brand as an Industry Leader
Reputation isn’t built overnight. It’s earned through strategic storytelling and expert positioning. We elevate your business through media interviews, thought leadership articles and high-profile speaking opportunities that build trust and influence.
• Land placements on high-quality media outlets to elevate your brand’s reputation
• Build a broad range of credible backlinks that solidify your online authority
• Open doors to new partnerships, collaborations and business opportunities
4.
Compelling Content That Gets Shared and Seen
Content marketing is the fuel behind every successful PR strategy. We produce high-value press releases, articles and infographics designed to attract media attention, engage your target audience and reinforce brand messaging.
• Get more media coverage on relevant publications with journalist-ready content
• Keep potential customers engaged with insightful, shareable content
• Strengthen your brand voice across media, search and social platforms
5.
Social Media and Influencer PR That Expands Your Reach
We amplify your brand’s presence by leveraging social media and influencer partnerships. From securing collaborations with trusted voices to driving engagement through shareable content, we put your brand in front of the right audience.
• Increase brand awareness by tapping into engaged communities
• Build trust through influencer endorsements and authentic collaborations
• Convert visibility into business growth and customer action
6.
Crisis Management That Protects Your Brand
Your reputation is everything. When challenges arise, we take control of the narrative, minimising negative press while amplifying positive messaging to ensure your brand remains strong, trusted and resilient.
• Safeguard your business from reputational damage and revenue loss
• Maintain trust and credibility with proactive reputation management
• Respond quickly and effectively to protect long-term brand perception
What Are the Benefits of Working with Our London Digital PR Agency?
What do you get from working with Ignite SEO?
Digital PR for Your SEO Strategy
Digital PR is one of the most powerful ways to strengthen your SEO strategy. The high-quality backlinks earned through strategic PR give your website the authority it needs to climb Google’s rankings and stay there. If organic growth is your goal, digital PR is non-negotiable.
Our founder at Ignite SEO, Adam Collins, is an SEO industry expert who’s spoken at major events and delivered huge search wins by utilising digital PR. We know what works – and we’re ready to do it for you.
Ideas That Challenge the Norm and Demand Attention
The best PR campaigns are the ones people can’t ignore. Our team develops bold, creative ideas that grab attention, spark conversations and position your brand as a leader. Whether it’s a data-driven study or a new angle that makes audiences stop and think, we make sure your brand stands out.
End-to-End Execution
From concept to execution, we oversee every project with a results focused approach. This means no wasted opportunities, no campaigns that fizzle out and no guesswork. We take full ownership, making sure your PR not only gains coverage but delivers lasting impact.
How We Approach Your Digital PR Campaign
Experience a digital PR strategy that goes beyond coverage to deliver lasting impact.
Step 1: Strategic Discovery
Success starts with strategy. Our digital PR experts dive deep into your brand, industry and competitors to uncover opportunities and produce campaigns that will drive the biggest impact. Expect complete clarity on what’s needed, where it will come from and why it matters.
Step 2: Creating Newsworthy Stories & Timely Reactions
Whether it’s thought leadership, expert commentary, or data-driven reports, we shape narratives that get people talking. Meanwhile, our reactive PR approach keeps your brand relevant in fast-moving conversations.
Step 3: High-Impact Media Outreach
Getting coverage isn’t luck, it’s strategy. We tap into our network of journalists, influencers and major publications to secure powerful media placements.
Step 4: Long-Term Visibility
Every PR placement is an opportunity to strengthen your online presence. By securing high-authority backlinks from reputable sources, we help search engines recognise your brand as a trusted industry leader.
Step 5: Performance Tracking That Drives Growth
PR should never be a shot in the dark. We track every media mention, earned link and spike in traffic, giving you full clarity on what’s working and why.
SEO Health Audit
Run an SEO Health Audit to find & fix all of the critical problems that Google absolutely hates & that you don’t know exist.
Only £450. You'll get every penny you spend back if you decide to continue doing business with Ignite SEO.
Click To Learn MoreOur Customer Reviews
Don't just take our word for it, take our customers.
Empire Van Hire
Spending £1000 a month and having an ROI of £450,000 is a no-brainer. 75–100 phone calls a day via the site.
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By Constance Rose
Ignite SEO has greatly improved our online presence! The team is knowledgeable and responsive. We’ve seen a big increase in website traffic and search rankings for personal stylist London related keywords since working with them. Highly recommend!
Iceberg Developments
All my leads come through the internet. That’s the highest praise we can say because all our turnover is related to SEO.
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Shortland Horne
Within 6 months our business was listed in the top three for our main keywords in what is a very competitive industry. I would certainly recommend Adam.
Estate Agents SEO Case Study
Coventry Chiropractic Clinic
Within a very short period of time we were seeing greater traction with the strategy that they had implemented than in the whole year with two other firms.
Digital PR Case Studies: Our Proven Results
At Ignite SEO, we don’t just promise results, we deliver them. As a digital PR agency in London, we've helped businesses across industries increase visibility, attract high-quality traffic, and generate real leads. Here’s how we’ve made a difference:
40,000 Organic Hits Per Month
Over 2,000 New Leads
A phenomenal 230% increase in traffic... within just 3 months...
Company Director
Fleet Evolution
Our Online PR Agency Team
Success comes from a specialist approach, which is why our team is made up of industry experts who focus on different areas of PR to ensure every campaign delivers maximum impact.
With features in Yahoo News, The Sun, Mirror, MarketWatch and Intrado GlobeNewswire, our expertise is recognised by some of the biggest media platforms worldwide.
Book a free consultation with Adam Collins today and discover how Ignite SEO can take your business to the next level.
Book Your Free Consultation 👉
Frequently Asked Questions
We've answered some common questions on digital PR below.
How Can Digital PR Benefit My Business?
Digital PR benefits your business by increasing visibility, building trust and driving real ...
Digital PR benefits your business by increasing visibility, building trust and driving real results.
• Builds brand awareness – Media coverage puts your business in front of the right audience, making it more recognisable and credible.
• Improves search rankings – High-quality backlinks from top tier publications and other trusted sources help your website rank higher, driving steady organic traffic.
• Increases conversions – More visibility and trust lead to more engagement, enquiries and sales.
• Strengthens reputation – A strong media presence ensures your brand stays in the spotlight for the right reasons.
Want to know how to make digital PR work for your business? Get expert insights in our blog on including digital PR in your marketing strategy.
What is Digital PR in SEO?
Digital PR in SEO is about getting your business featured on high-authority websites, ...
Digital PR in SEO is about getting your business featured on high-authority websites, news outlets, and industry blogs to build credibility and attract more visitors to your site. It helps improve your Google rankings by securing high-quality links from trusted sources, making your brand more visible when people search for products or services like yours.
A higher ranking in search results doesn’t just increase visibility, it also reinforces your trustworthiness. Users are more likely to trust and choose brands that appear at the top of search results, as they associate higher rankings with credibility and reliability.
Ready to grow your rankings and your reputation? Discover how digital PR fuels SEO success in our expert guide: What is Digital PR in SEO?