SEO Agency Bath

What is Search Engine Optimisation?

SEO is a term that refers to the process of increasing your site’s organic traffic and rating on significant search engines like Google, Bing, and many others. This covers both the creation of high-quality content and the maintenance of your site’s technological health.

Why Is SEO important?

You don’t have to pay for clicks when you rank well in search results thanks to seo techniques, which delivers “free” traffic to your site and positions you on Google’s first page.

SEO can help you develop stronger connections with customers, improve customer satisfaction, boost your reputation, generate more traffic to your site, offer you a competitive advantage, and increase conversion rates. All successful SEO results in increased sales, customer loyalty, and success for your company.

While both paid and organic visitors may be successful, it’s critical to maintain an active SEO approach to continue enjoying the advantages of free, continuous traffic (as long as you’re producing high-quality content!).

How can SEO benefit you?

The main benefit of SEO is that it increases your website’s visibility in the search engines by improving your rankings. Since SEO involves optimising your on-site and off-site content with relevant keywords that get a lot of searches, it improves your ranks in the search result pages for those keywords.

Our Proven SEO success framework

With over ten years of experience, Ignite SEO delivers high-quality and successful SEO services to clients thanks to our proven SEO framework. We use our proven SEO success framework to provide all our services, including Local SEO, National SEO, and eCommerce SEO.

Plan

Planning is a crucial step in ensuring that your company continues to develop rather than sink. Each SEO firm must create a strategy to guarantee its success. When you engage with our SEO team, you will be asked to complete a questionnaire during this stage of the SEO process. Your answers to the onboarding questionnaire are critical since they provide us with a clear picture of your company’s needs. In the background, our SEO staff will do competitive research and data analysis. After that, the results will be thoroughly examined on your launch call.

Performance analysis

This phase involves monitoring and analysing how your company has been doing over time. Then we decide what to alter or amend in response to it. We will examine your previous statistics and data from Google Search Console, AHREFs, and Google Analytics.

Onboarding Questionnaire

Since you’re the only person who understands your company better, you are uniquely qualified to impart that knowledge to us. This is where the onboarding questionnaire comes in so that you may give us the details of your company’s operations and activities. This also enables us to determine your company’s strengths and shortcomings and how we can work to enhance them.

Competitive Analysis

Our SEO experts will study popular websites, especially in your sector, during this period. Additionally, they will do an investigation to determine why certain websites succeed while others fail in the industry. This is a critical stage in guaranteeing the success of a campaign.

Kickoff call

After assessing your current performance and analysing your rivals, we can begin executing the plan discussed before.

Analyse

On the analysis stage, we concentrate on the data collected during the planning phase of our SEO framework. A complete site technical SEO audit, and a Google My Business local SEO evaluation is done. These audits and data enable us to assess your SEO’s present state and create strategies for improvement. Following that, our team will perform comprehensive keyword research to identify the most successful keywords and then utilise that data to generate a long-term custom plan that will serve as the foundation for your campaign.

Technical audit

Technical audits are conducted to detect flaws before they escalate into significant difficulties rapidly. All websites do not follow the criteria for ranking high in search engine results. Some websites, particularly mod websites, do not adhere to these requirements.

Local SEO audit

Additionally, if you utilise Google my Business, you will get a local SEO report that includes all the data. Our SEO experts will determine the appropriate search engine ranking criteria and compile all results into an account. Following that, a local plan will be created to maximise your website’s exposure.

Keyword research

Data is the lifeblood of Ignite SEO Bath. Our staff also does keyword research to identify relevant keywords because optimising a website for irrelevant keywords is pointless.

Key Gap Analysis

Pages and blogs that you do not have may typically be discovered on your rivals’ websites. We analyse your immediate competitors to see if any new opportunities exist on your website.

Project roadmap strategy

After determining the keywords to optimise your website, we create a project road plan for your business. Additionally, this project plan may be utilised to keep track of monthly delivery.

Create

When we have completed the analytical process and determined your approach, we will move to the creating part of the framework. This is where we’ll begin implementing your plan. New pages are uploaded to the site regularly, while existing ones are reviewed, extended, and enhanced. At Ignite SEO, we utilise artificial intelligence (AI) and analytics to determine the size of a piece of content, the keywords that must be included, and the frequency with which these keywords must be used. This data is evaluated to assist you in improving the quality of your content. Your primary rivals provide you with all of the information.

New content

There is no way to overstate the significance of subject relevance in search engine optimisation. If you want to compete in Google, you must speak the same language as your rivals. This contributes to the website’s increased significance and, more crucially, to the generation of new website visitors.

Content expansion

Our SEO specialists thoroughly examine each page of your project’s blueprints. We use our content development methods and cutting-edge AI algorithms to significantly improve existing web pages, resulting in Google’s material.

Social Fortress

Our business produces critical social media assets in each SEO campaign to help Google trust our website. Our staff then replicate postings to ensure that they are distributed automatically to other websites.

Optimisation of GMB

It is critical to optimise your Google My Business listing for local SEO rankings. Before starting a specific campaign to improve your GMB rankings, our experts will check that your GMB is comprehensive.

Promote

After you update your site and periodically reveal new SEO data, we may move on to the marketing phase of our effective SEO method, which involves link prospecting and expansion. We will find and evaluate various websites relevant to your industry and search criteria as part of the linking prospecting process. We will contact the websites in question personally as part of our campaign to seek reciprocal links. While link prospection and provision may be considered two of the most challenging and crucial elements of an SEO service, they are both critical to the overall success of your SEO campaign and should not be overlooked.

Link prospecting

How effectively you build the appropriate type of connections will determine whether your campaign succeeds or fails. We do competitive and industry research to establish the most harmonious relationships with the market during the campaign.

Once we understand where they are heading, the Links Outreach SEO Extension Team will send out invitations to hundreds of site owners to visit your site.

Press releases distribution

Press releases are an excellent method to boost a website’s search performance of the engine. PR distribution aids in establishing a brand’s reputation and media exposure, both of which are beneficial to your SEO efforts indirectly.

Citation audit and building

Citations are integral to the survival of any business on the internet. Your website’s prominence in search engine results will increase as a consequence of this action. Citations may contain information such as the name of your business, its location, and contact details (NAP). Our SEO team will conduct a citation audit; this is one of the components of our SEO approach. Additionally, new citations will be added.

Report

Our SEO strategies are built on providing real-time and transparent data. Once the campaigns begin, your business is assigned a custom dashboard. However, since the SEO environment is dynamic, even minor modifications must be notified to guarantee that you maintain your position at the top of the search results.

Live reporting

Transparency is also a critical component of any SEO campaign at our Bath SEO firm. Each of our clients receives a dashboard that can be tailored to their specifications. Once you have access to the dashboard, you will manage your traffic, keyword tracking, domain ranking, conversions, and referring websites.

Quarterly performance

Your project manager will meet with you at least once every three months to go over the previous quarter’s results and set goals for the next quarter. There has never been a better opportunity to express any concerns or make any required strategic adjustments.