Are you on the lookout for the best SEO keywords tool? According to experts, keyword research is critical for increasing the number of visitors to your website. It assists you in optimal content creation to boost your organic search traffic.
Choosing the best keyword research tool can be challenging, especially if you’re new to SEO (Search Engine Optimisation) it should be a fundamental part of any SEO Framework. In this post, we’ll discuss some of best seo keywords tool features that SEO professionals use to increase traffic to their websites. We’ll exolore some famous tools like Semrush, Google Keyword Planner, Ahrefs and newly emerging ones like WriterZen.
Ready to choose the best SEO keywords tool?
What are Keyword research tools?
A keyword research tool is an application that assists you in identifying subject ideas that people are looking for on search engines like Google, Bing, and Amazon, among others. This helps you identify content ideas that your potential clients are looking for. A keyword research tool then allows you to design your content strategy such that your blog articles and landing pages address those subjects. After all, you don’t want to be wasting resources focusing on low competition keywords.
Additionally, keyword research tools enable you to discover which keywords and long-tail keywords your rivals are ranking for. After that, you may optimise your content to include those keywords and steal their traffic. Several of these are very effective keyword generators for Google and other search engines. Others offer customised data to online marketplaces such as eBay, Etsy, and Amazon. The more thorough of these tools include critical SEO metrics such as monthly search traffic and competition intensity for your target keywords. With that in mind, let’s take a look at the best keyword research tools for SEO tasks.
Check out our detailed guide of the best free keyword research tools, to help you know your options.
1. SEMrush
Semrush is an all-in-one SEO tool evolved to be an all-round platform as a paid keyword research tool, SEO optimisation, content marketing, and much more. With SEMrush’s Keyword Overview tool, you will be able to understand any keyword inside out. Just put one term and get such information as its monthly search volume data, trends of the keyword, difficulty of the keyword, and many more which would help you understand the potential of targeting that term within your content strategy.
SEMrush delivers insight into the paid search strategies with its PPC analysis features. With the tool at hand, you’ll be in a position to find out which Google Ads or other paid ads use target keywords and look at their performance to help tune up your own pay per click advertising campaigns.
Other than that, the keyword research tool is very useful in analysing any website of a competitor for giving their organic search keywords, traffic statistics, and other key metrics. Then, there is the Organic Research tab, which gives you a more extensive view of your competitor’s search engine rankings, most relevant keywords, and cost-per-click data.
SEMRush is rated as the #1 keyword research tool by the world’s leading marketers. Their comprehensive array of tools may assist you with content marketing, digital marketing, and social media management, among other things.
Keyword Magic Tool
SEMrush’s Keyword Magic Tool is quite potent, giving a variety of keyword variations and related keywords. If you were to research “best themes for WordPress” or “best restaurants in London,” SEMrush will not only give you data for the exact terms but also help to find keywords that might further enhance your content strategy. You will also be able to see organic search results so as to know how your competitors rank for those keywords, providing you with a complete picture of the competitive landscape.
2. Ahrefs
Ahref has become one of the best paid keyword research tools in SEO, touting an entire package of features that only SEMrush, amongst other tools, can now rival. You will be able to come up with ideas using Ahrefs’ Keyword Explorer by simply inputting a term into their search box. It goes on to give a highly granular listing of the various appropriate keywords, together with metrics like search volume, difficulty of keywords, and possible traffic, thus helping you know exactly where the best opportunities for your content lie.
What really sets Ahrefs apart is that it can find out the keywords for which your competitors rank and you don’t. This means that through competitive analysis, it will help you bridge these gaps in your content strategy—create new content targeting those topics not yet covered—to give you an edge in Google search results.
Also, Ahrefs keyword research tool is great at tracking new keywords your competitors begin ranking for so that you can keep track of emerging trends and strategy from there. Beyond keyword research in and of itself, Ahrefs has a robust suite of tools including site audits for broken links and reports calling out PPC keywords for Google Ads so you’re able to optimise both your organic and paid search efforts.
3. WriterZen
WriterZen is quickly becoming the go-to great keyword research tool for those looking to streamline their SEO efforts with a bit of AI magic. The idea is to integrate AI into each step of content creation for better results. Using WriterZen means you are not only discovering high-potential keywords; it also plans and optimises all your content based on those keyword suggestions.
It uses AI to digest search intent and, therefore, helps one come up with content containing not only relevant keywords but highly relevant content to whatever your audience is searching for. This depth of insight is very instrumental in developing content that resonates and drives traffic, ranking well on search engines. Basically, WriterZen acts as your personalised SEO assistant to make sure that each and every content piece you are going to write aligns with search trends and changing user expectations.
4. AnswerThePublic
AnswerThePublic differs from the other keyword research tools with its visually mapped keyword data, perfect for content brainstorming and really getting to grips with the kinds of questions users are asking. It’s incredibly user-friendly—no registration is required for core use—and you only need to enter a keyword before the tool will display an image of what people search for around your given keyword, based on Google and Bing’s autocomplete data. You can then view these results as a keyword list or download them as a .csv file.
When you click on a keyword suggestion, it opens a new tab and does a Google search with top-ranking content. This comes in especially handy to identify featured snippets and see what types of content rank well.
The free access version is excellent if you just need some quick insights, while the Pro version, with ad-free and unlimited monthly searches and detailed reporting, is better for more frequent or advanced researches. AnswerThePublic remains a really nice tool for content creators and SEO experts alike, completing the more traditional keyword research tools.
5. Ubersuggest
Ubersuggest is one of the best free keyword research tool created by Neil Patel, which goes all the way to offer more than just keyword suggestions. This means search traffic stats, recommending keywords, and providing a guess on the difficulty of ranking a term.
This keyword tool also provides you with an interactive table of the top 100 search results in Google for any keyword, along with the key metrics: estimated visitors, backlinks, domain authority, and social shares. This enables you to analyze keywords of the competition and know exactly how others are performing at the top.
Additionally, under Content Ideas, Ubersuggest shows you content related to your keyword ideas, including estimated monthly visitors, backlinks, and social engagement metrics from platforms like Facebook and Pinterest. This keyword research tool feature is particularly useful for discovering content strategies that engage audiences.
Sign in with your Google Account to get extended features such as longer keyword suggestions, daily rank tracking, and personalised SEO recommendations based on your site. It also comes with a Chrome extension that can power up your browser to bring you insights on the move. This enables you to analyse keyword opportunities and competition on-the-go while surfing the web.
6. Google Keyword Planner
Google Keyword Planner remains a valuable tool for keyword research, it is used mainly for ad planners who wish to advertise on Google, but it can also be used as a powerful, free keyword research tool by an SEO professional.
You will need a Google Ads account in order to be able to use the Google Keyword Planner. If you don’t already have one, then you’ll have to create an account and enter some payment information; however, you are not required to have an active campaign, and you won’t be charged for anything to access the tool.
Now that you have access to the Google Keyword Planner, you can enter a keyword into the planner to get a sense of its monthly search volumes. Although it’s not exact, it will give you some good, useful estimates. It also provides you with a list of related keywords, which might become very instrumental in further developments for your strategy. In the Google Keyword Planner, you can browse, save, and even export these suggestions.
Google Keyword Planner still stands for a strong and free solution targeted at improving SEO works, eventually turning into a real must-have in the process of keyword analysis.
7. BrightLocal: A Must-Have for Local SEO
BrightLocal is an essential keyword tool if you are concentrating on local SEO. It will help you way beyond the fundamentals of doing some keyword research, especially for local search-based insight. It’s designed to help businesses optimise their online presence in local markets by providing powerful capabilities for tracking and analysis of local search trends and competition.
In particular, the keyword research functionality of BrightLocal is excellent for discovering what terms people might be using in your region. This is made possible by access to data for local search volume, keyword difficulty, and competitive analysis—all contributing to pinpointing opportunities for better rankings within local search. This will be very useful in geographic location-based businesses by fine-tuning content and SEO to attract the right amount of local traffic.
Apart from keyword insights, BrightLocal has a suite of essential tools available for managing and improving local citations, monitoring online reviews, and tracking local search rankings that can help give an overall solution to businesses looking to dominate their local markets. Whether you’re running a small business or owning a digital marketing agency, BrightLocal provides all the data and tools needed to boost your presence and performance in local search.
8. Long Tail Pro
Like the majority of paid keyword tools, Long Tail Pro provides an overview of data about your term, with an emphasis on how you rank compared to your rivals on the first page of Google. It’s tailored to give long tail keyword suggestions that you would rank best for.
Beyond exploration of long tail keywords, you may use it to examine your phrase’s top search engine results to determine your position concerning your competitors. Furthermore, you can input particular keywords to monitor how your content’s position for those keywords changes over time.
9. Serpstat
The Serpstat platform is another excellent tool for doing seed keyword research. Serpstat enables you to see the top Google results for any term quickly. These results include the site that appears in the featured snippet (if any). You can also see a wealth of information about your rivals for that term, including an indicator of their visibility (the higher the number here, the more visitors they likely receive). This tool’s capabilities also extends to include advanced features like keyword clustering and in-depth SERP analysis.
10. SpyFu
SpyFu is a tool that enables you to learn from your rivals by analysing their most lucrative phrases (and their ads too). You may test it out without signing up for free. Enter the URL of the website you want to visit into the search box, and you will immediately see the results. If you’re going to see several websites, you must first establish a free account and log in.
SpyFu gathers historical data, allowing you to examine how your own or a competitor’s site has grown or dropped in the ranks for specific keywords related. Additionally, you may compare your site to others in your field.
11. GrowthBar
GrowthBar is an excellent tool for marketers and bloggers who are pressed for time and want to see ranking difficulties or keyword recommendations alongside their search results.
They just introduced a unique tool called content outline creation, which allows you to create content outlines for your blog or website in one click, complete with popular keywords, word counts, headers, pictures, and links. Additionally, it enables you to investigate a competitor’s profile, including backlink analysis data, organic keywords, Google/Facebook ad information, and related insights. The recent addition of the content outline generation tool has made it a favorite among bloggers and marketers who need to produce SEO-optimised content quickly.
12. Keyword Sheeter
Keyword Sheeter scrapes Google autocomplete results. It provides real-time information about what users type into the search engine. If you’re looking for a quick way to create an extensive list of keyword suggestions, Keyword Sheeter is an excellent option. It generates about 1,000 ideas every minute, and exporting your list is entirely free.
It’s a simple and effective tool for generating blog subject ideas. Keyword Sheeter is offered free of charge. However, the traffic data and information on how competitive a phrase is to rank are not included in the free edition. While Keyword Sheeter is great for generating ideas, it lacks in-depth analysis features, which may require complementary tools for a more comprehensive approach.
13. Keyworddit
Keyworddit extracts a specific keyword from Reddit. To utilise it, select a subreddit with a minimum of 10,000 members and a period. The program scans the titles and comments for up to 500 keywords with high search traffic. Due to the diversity of responses inside each subreddit, the findings may vary in their relevancy. There is a setting for high relevance, which somewhat slows down the tool.
Keyworddit is not meant to substitute for other keyword research tools, but it may be an exciting addition to your existing strategy. Reddit is a famous website where individuals with particular interests conduct in-depth examinations of a subject. It may uncover keyword phrases and blog subjects that other search tools might miss.
14. SOOVLE
If you have numerous channels for which you want to do keyword research and don’t mind seeming like a fool while describing the tool’s pronunciation to your watercooler friends, Soovle is a great match.
Soovle enables you to discover the most frequently entered terms across various search engines using the keyword root you provide. This covers Amazon and eBay as well.
Not only is it an excellent keyword research tool, but it’s also an excellent brainstorming tool, as you can gradually begin putting in your ideas and let it create its own.
15. QuestionDB
QuestionDB is an excellent resource for generating blog post ideas. It scours numerous question-and-answer websites, including Reddit and Quora, for topics relevant to your keywords.
The free version of the application enables you to do an infinite number of searches without creating an account. With a simple click, you may download your findings. You may choose to provide a link to the source for each question. This enables you to examine more information about how individuals phrase their inquiries. Additionally, you may review the responses. Further, QuestionDB shows relevant subjects that are addressed in the related queries. You are limited to 50 results per query with a free account.
16. Keyword Tool Dominator
Keyword Tool Dominator assists you in identifying emerging search trends. It integrates autocomplete databases, for example, from google and amazon, to provide you with the most current keywords and search phrases. Selling and multichannel marketing professionals who wish to rank higher on search engines other than Google or the major search engines can use this excellent resource. The disadvantage of this quick and simple-to-use tool is that the free version restricts you to two searches each day. For further inquiries, you must subscribe to a plan.
17. Google Trends
Google Trends Google Trends is a free tool that displays graphs and statistics for particular Google Analytics and YouTube search keywords. By default, when you input a search term on the site, it will return a list from Google. On the search results, you may switch to viewing results from YouTube. Additionally, it displays trends gleaned from Google Shopping, Images, and News.
Google Trends is a handy tool for:
- Recognise what is presently popular
- Isolating prominent themes or subtopics within a particular industry or theme
- Identifying regional search patterns
- Identifying similar terms that are gaining popularity
- Graphing the public’s interest in a subject through time
- Identifying the most popular locations for a subject
Google Trends enables you to discover phrases that are gaining popularity and steer clear of those losing steam. It does not provide information on monthly search volume or the level of competition for individual keyword phrases.
18. Moz Keyword Explorer
Moz Keyword Explorer is a powerful keyword research tool offered by Moz, designed to help users identify high-potential keywords for their SEO strategy. It provides detailed insights into search volume, keyword difficulty, and organic click-through rates (CTR). One of its standout features is the Priority Score, which combines all these metrics to help you prioritise keywords that offer the best opportunities for ranking and traffic.
In addition to generating keyword suggestions, Moz Keyword Explorer allows users to analyse keyword difficulty by showing the competitiveness of the top-ranking pages for a specific term. This makes it easier to decide whether to target a particular keyword based on your site’s authority and resources. Moz also integrates with other Moz tools, such as the MozBar and Link Explorer, to offer a comprehensive approach to SEO.
FAQS
Which Keyword Research Tool Is the Best?
According to research and evaluation, SEMRush is the best keyword research tool and the market’s most comprehensive SEO toolset.
If you need free keyword research tools, consider, Ubersuggest, AnswerthePublic or Google Trends. To ensure that your keyword search approach is successful, whether you are a blogger or operate an eCommerce site, you should first set up Google Analytics and link the Google Search Console to your website.
These tools enable you to monitor your website’s performance for particular keywords, as well as the average CTR (click-through rate) for your listing. You may modify your title to increase CTR and raise your keyword ranks even more.
Why are keyword research tools necessary for SEO?
Keyword research tools, especially the right keywords, must be included in the content of your blogs and online stores, and therefore enable the items to rise to the top of search engine result pages (SERPs). You might sometimes strike the target, but the majority of darts would fall on the floor.
Multiple ways that keyword research tools aid in your SEO strategy. They may assist you in generating keyword ideas, determining the number of people who actively use a search term, identifying trends, and determining the level of competition for a certain phrase.es
What characteristics define the best SEO keywords tool?
The characteristics that distinguish a good keyword research tool are quite straightforward: you enter a term and the program results. However, since there are so many various ways to utilise keyword data, similarly, there are thousands of the best tools that could handle a range of use cases and a handful that are specifically built for some of the most common keyword research applications. The following are the main characteristics.
Data included
The finest keyword research tools provide you with all the information necessary to rank for your targeted term. All of the applications chosen to offer at the very least traffic analysis, keyword difficulty analysis, and competitive SERP analysis.
Sources of data
You should be able to trust that your keyword data is devoid of mistakes and biases, which is why the source of data must be considered for each keyword research tool. At the very least, almost every tool imports data from google.
Guidance on keyword optimisation. You do not need to be a ten-year search engine optimization business veteran to utilise keyword research tools; the finest tools provide basic, clear recommendations for optimising your keywords. There are tools (such as Ahrefs, Semrush, and Moz) that do a comprehensive SEO audit of your site, examining everything from page speed and technical SEO details to Google domains authority and topic clusters. These tools are also the solutions that any company owner or marketer can use to identify and optimise their target keyword rapidly.