Best Keyword Research Tools

Are you on the lookout for the best SEO keyword research tools? According to experts, keyword research is critical for increasing the number of visitors to your website. It assists you in creating the optimal content to boost your organic search traffic.

Choosing the best keyword research tool can be challenging, especially if you’re new to SEO (Search Engine Optimisation) it should be a fundamental part of any SEO Framework. In this post, we’ll discuss some of the most effective keyword research tools that professionals use to increase traffic to their websites.

What are Keyword research tools?

A keyword research tool is an application that assists you in identifying subject ideas that people are looking for on search engines like Google, Bing, and Amazon, among others. This helps you identify content ideas that your potential clients are looking for. You may then design your content strategy such that your blog articles and landing pages address those subjects.

Additionally, keyword research tools enable you to discover which keywords and long-tail keywords your rivals are ranking for. After that, you may optimise your content to include those keywords and steal their traffic. Several of these are very effective keyword generators for Google and other search engines. Others offer customised data to online marketplaces such as eBay, Etsy, and Amazon. The more thorough of these tools include critical SEO metrics such as monthly search traffic and competition intensity for your target keywords. With that in mind, let’s take a look at the best keyword research tools for SEO.

Check out our detailed guide of the best free keyword research tools, to help you know your options.

1. SEMrush

SEMrush is an all-in-one SEO tool package that enables you to do keyword research and optimize your SEO rankings. You may enter a term into the Keyword Overview tool to get a comprehensive view of all you need to know. This covers the number of individuals who search for the term monthly (monthly search volume) if the keyword is gaining or losing popularity (the Trend), and much more.

You may also use the SEMrush keyword research tool to get a keyword summary for your chosen keywords EG “best themes for WordPress” or “best restaurants in London“.

After scrolling down, you’ll notice a helpful list of other related keywords you may want to use, as well as a list of organic search results for the phrase, so you can check how your rivals rank for the term. Additionally, you may look at Google Ads that use that term in PPC advertising (pay-per-click ads).

You can as well use the Domain Overview to see any competitor’s website’s organic search keywords, keyword statistics, and other organic traffic metrics. There is also an Organic Research tab; you can use to see relevant keywords, your competitor’s search engine ranking positions (SERPs), and the cost per click (CPC).

SEMRush is rated as the #1 keyword research tool by the world’s leading marketers. Their comprehensive array of tools may assist you with content marketing, digital marketing, and social media management, among other things.

2. AnswerThePublic

AnswerThePublic operates quite differently than the majority of other keyword research tools. They display keywords visually, but you may see them as a list or download the findings as a .csv file.

If you’re starting with SEO and keyword research, this is an excellent tool to use since it requires no registration. Enter your keyword and see what results.

The keyword recommendations of the AnswerThePublic website are dependent on Google and Bing’s auto-suggest and autocomplete features. Clicking on any of these buttons will open a new tab in your browser and do a Google search. This will show the relevant content that ranks for the keyword queries and a highlighted snippet, a prominent position in the SERPs. An excellent resource for bloggers is AnswerThePublic’s free edition. You should subscribe to their pro membership if you conduct keyword searches often.

3. Ubersuggest

Ubersuggest is a suggestion engine. Ubersuggest is a free tool by Neil Patel that provides search traffic statistics, keyword recommendations, and an estimate of ranking for a given term (keyword difficulty). Along with many keyword ideas, you can see a table of the top 100 Google results for that term, along with projected visitors, backlinks, domain score, and total social shares.

Additionally, it displays material relevant to your term under Content Ideas, including projected monthly visitors, backlinks, and the number of Facebook and Pinterest likes. By logging onto Ubersuggest using your Google account, you’ll access more keyword ideas, daily rank monitoring, and customised SEO recommendations. Additionally, UberSuggest has a Chrome plugin that may help you optimise your productivity.

4. Ahrefs

Ahrefs is another famous keyword research tool that is comparable to SEMrush in terms of functionality. You may get keyword suggestions using Ahrefs’ keyword explorer by simply entering a term into the search box. Following that, you’ll get a lengthy list of keyword ideas.

Additionally, you can utilise Ahrefs to discover which keywords your rivals are ranking for (but you are not), allowing you to develop new content pieces targeting those topics.

Another useful competitive intelligence feature offered by Ahrefs is monitoring new keywords and their progress in searches. SEMrush and Ahrefs both provide a slew of other helpful tools, such as reports that identify broken links on your site and PPC keywords for Google Adwords.

5. Google Keyword Planner

Utilize the Google Keyword Planner to enter a keyword. Google’s Keyword Planner is optimised for marketers looking to place advertisements on Google. However, it is still an effective SEO tool, and unlike other commercial tools, this one is entirely free to use.

You’ll need a Google Ads account to access it. If you don’t already have one, you’ll need to establish one and provide your payment information; but, you are not required to conduct an active campaign or make any payments.

Once you’ve gained access to the Term Planner through your Google Ads account, you may put in any keyword and see statistics on its monthly search volume (very roughly). Additionally, you’ll notice a lengthy list of related keyword suggestions that you may browse through or save.

6. Long Tail Pro

Like the majority of paid keyword tools, Long Tail Pro provides an overview of data about your term, with an emphasis on how you rank compared to your rivals on the first page of Google.

You may use it to examine your phrase’s top search engine results to determine your position concerning your competitors. Furthermore, you can input particular keywords to monitor how your content’s position for those keywords changes over time.

7. Serpstat

Serpstat is another excellent tool for doing keyword research. Serpstat enables you to see the top Google results for any term quickly. These results include the site that appears in the featured snippet (if any). You can also see a wealth of information about your rivals for that term, including an indicator of their visibility (the higher the number here, the more visitors they likely receive).

8. SpyFu

SpyFu is a tool that enables you to learn from your rivals by analysing their most lucrative phrases (and their ads too). You may test it out without signing up for free. Enter the URL of the website you want to visit into the search box, and you will immediately see the results. If you’re going to see several websites, you must first establish a free account and log in.

SpyFu gathers historical data, allowing you to examine how your own or a competitor’s site has grown or dropped in the ranks for specific keywords. Additionally, you may compare your site to others in your field.

9. GrowthBar

GrowthBar is an excellent tool for marketers and bloggers who are pressed for time and want to see ranking difficulties or keyword recommendations alongside their search results.

They just introduced a unique tool called content outline creation, which allows you to create content outlines for your blog or website in one click, complete with keywords, word counts, headers, pictures, and links. Additionally, it enables you to investigate a competitor’s profile, including backlink data, organic keywords, Google/Facebook ad information, and related insights.

10. Keyword Sheeter

Keyword Sheeter scrapes Google for autocomplete results. It provides real-time information about what users type into the search engine. If you’re looking for a quick way to create an extensive list of keyword suggestions, Keyword Sheeter is an excellent option. It generates about 1,000 ideas every minute, and exporting your list is entirely free.

It’s a simple and effective tool for generating blog subject ideas. Keyword Sheeter is offered free of charge. However, the traffic data and information on how competitive a phrase is to rank are not included in the free edition.

11. Keyworddit

Keyworddit extracts keywords from Reddit. To utilise it, select a subreddit with a minimum of 10,000 members and a period. The program scans the titles and comments for up to 500 keywords with high search traffic. Due to the diversity of responses inside each subreddit, the findings may vary in their relevancy. There is a setting for high relevance, which somewhat slows down the tool.

Keyworddit is not meant to substitute for other keyword research tools, but it may be an exciting addition to your existing strategy. Reddit is a famous website where individuals with particular interests conduct in-depth examinations of a subject. It may uncover keyword phrases and blog subjects that other search tools might miss.


If you have numerous channels for which you want to do keyword research and don’t mind seeming like a fool while describing the tool’s pronunciation to your watercooler friends, Soovle is a great match.

Soovle enables you to discover the most frequently entered terms across various search engines using the keyword root you provide. This covers Amazon and eBay as well.

Not only is it an excellent keyword research tool, but it’s also an excellent brainstorming tool, as you can gradually begin putting in your ideas and let it create its own.

13. QuestionDB

QuestionDB is an excellent resource for generating blog post ideas. It scours numerous question-and-answer websites, including Reddit and Quora, for topics relevant to your keywords.

The free version of the application enables you to do an infinite number of searches without creating an account. With a simple click, you may download your findings. You may choose to provide a link to the source for each question. This enables you to examine more information about how individuals phrase their inquiries. Additionally, you may review the responses. Further, QuestionDB shows relevant subjects that are addressed in the queries. You are limited to 50 results per query with a free account.

14. Keyword Tool Dominator

Keyword Tool Dominator assists you in identifying emerging search trends. It integrates autocomplete databases, for example, from google and amazon, to provide you with the most current keywords and search phrases. Selling and multichannel marketing professionals who wish to rank higher on search engines other than Google or the major search engines can use this excellent resource. The disadvantage of this quick and simple-to-use tool is that the free version restricts you to two searches each day. For further inquiries, you must subscribe to a plan.

15. Google Trends

Google Trends Google Trends is a free tool that displays graphs and statistics for particular Google and YouTube search keywords. By default, when you input a search term on the site, it will return a list from Google. On the search results, you may switch to viewing results from YouTube. Additionally, it displays trends gleaned from Google Shopping, Images, and News.

Google Trends is a handy tool for:

  • Recognize what is presently popular
  • Isolating prominent themes or subtopics within a particular industry or theme
  • Identifying regional search patterns
  • Identifying similar terms that are gaining popularity
  • Graphing the public’s interest in a subject through time
  • Identifying the most popular locations for a subject

Google Trends enables you to discover phrases that are gaining popularity and steer clear of those losing steam. It does not provide information on monthly search volume or the level of competition for individual keyword phrases.


Which Keyword Research Tool Is the Best?

According to research and evaluation, SEMRush is the best keyword research tool and the market’s most comprehensive SEO toolset.

If you need a free keyword research tool, consider AnswerthePublic or Google Trends. To ensure that your keyword research approach is successful, whether you are a blogger or operate an eCommerce site, you should first set up Google Analytics and link the Google Search Console to your website.

These tools enable you to monitor the performance of your website for particular keywords, as well as the average CTR (click-through rate) for your listing. You may modify your title to increase CTR and raise your keyword ranks even more.

Why are keyword research tools necessary for SEO?

Keyword research tools, especially the right keywords, must be included in the content of your blogs and online stores, and therefore enable the items to rise to the top of search engine results pages (SERPs). You might sometimes strike the target, but the majority of darts would fall on the floor.

Multiple ways that keyword research tools aid in your SEO strategy. They may assist you in generating keyword ideas, determining the number of people who actively use a search term, identifying trends, and determining the level of competition for a certain

What characteristics define an excellent SEO keyword research tool?

The characteristics that distinguish a good keyword research tool are quite straightforward: you enter a term and the program results. However, since there are so many various ways to utilise keyword data, similarly, there are thousands of tools that could handle a range of use cases and a handful that are specifically built for some of the most common keyword research applications. The following are the main characteristics.

Data included

The finest keyword research tools provide you with all the information necessary to rank for your targeted term. All of the applications chosen to offer at the very least traffic analysis, keyword difficulty analysis, and competitive SERP analysis.

Sources of data

You should be able to trust that your keyword data is devoid of mistakes and biases, which is why the source of data must be considered for each keyword research tool. At the very least, almost every tool imports data from google.

Guidance on keyword optimisation. You do not need to be a ten-year search engine optimisation business veteran to utilise keyword research tools; the finest tools provide basic, clear recommendations for optimising your keywords. There are tools (such as Ahrefs, Semrush, and Moz) that do a comprehensive SEO audit of your site, examining everything from page speed and technical details to domain authority and topic clusters. These tools are also the solutions that any company owner or marketer can use to identify and optimise their target keyword rapidly.